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Loyalty Manager: Graham Beck & Steenberg

“What you don’t measure, you cannot manage” The 2-day Customer Experience (CX) Conference with Knowledge Integration Web Events was insightful about total experience and what the future holds. Thought-provoking learnings: 🔑 Listening is the foundation of personalisation 🔑Only 35% of companies bother to thank new customers 🔑41% of companies do not record preferred customer contact channel 🔑 Only 2% of businesses have a win-back programme 🔑 40 million people view business catelogues on WhatsApp 🔑 AI is not a replacement for good CX 🔑 Every touch point with your customer needs a survey to measure total experience 🔑 Employee satisfaction is a key driver for enhanced CX

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