Hill Holliday’s Post

🚀 Behind the Scenes of Corporate Event Pitches: The Need for Change 🚀 The effort agencies invest in pitching for corporate events is immense. However, with corporates inviting five or more agencies per brief, each agency faces only a 20% chance of winning. This practice often wastes valuable creative resources and is unsustainable for agencies. Potential Solutions for Stronger Partnerships 1. Introduce Pitch Fees: Compensate agencies for their time and creativity, recognizing the value of their work. 2. Build Long-Term Partnerships: Foster relationships where agencies deeply understand the corporate brand, leading to more aligned and effective solutions. 3. Co-Creation Workshops: Collaborate early to refine briefs, ensuring more targeted pitches. 4. Transparency and Feedback: Provide detailed feedback post-pitch to help agencies improve and align better with corporate expectations. 5. Innovative Contract Models: Consider retainer-based models for financial stability and dedicated service. By addressing these challenges, we can create a more sustainable and collaborative environment, benefiting both agencies and corporates. P.S: A rough cost for each pitch is around 4L at Tessarakt Experiential based on our expenses, number of events per month and resources attached. #CorporateEvents #EventManagement #SustainableBusiness #CreativeIndustry #Innovation #Partnerships #EventAgencies

I think what really makes a good event professional isn't flawless planning.  It's how they handle chaos. Because in our industry, it's not a matter of if but when a crisis will strike.  After years in this game, I've nailed down four must-have skills for handling a crisis: 👇 #events #eventagency #Innovation

How to attract clients in the event industry One of the biggest challenges you can face as an event planner is to be able to attract new clients consistently. The biggest question is though: What is your strategy to stand out in the crowded event industry? As I was pondering on the issue and some possible ways to make business growth more stable, I came up with some proven techniques. So, here are the simple guidelines. All in all, seek every opportunity to ensure long-term growth and success. Attracting clients in the event industry requires a multi-faceted approach. What tactics have you found effective? Feel free to share your insights in the comments below. #eventproduction #effectiveeventplanning #clientacquisition #eventmarketing #LA

Have you ever spotted any of these red flags in an events partner?  • They're only focused on appearances. It's all about how your stand could look, but there's no understanding of budget, objectives, or practical requirements.   • They don't communicate properly. You're left with uncertainty and chasing for answers.  • They make promises they can't keep. Saying 'yes' to everything, without the practical capability to deliver on their claims.  We're hearing stories like these time and time again, so much so that all of these things are considered 'ordinary' in events. We don't think it should be this way, which is why we don't settle for the 'ordinary'. You shouldn't have to either.   That's why we'll always take the time to understand the bigger picture, we'll keep you in the loop throughout the project, and we'll always be honest about what's achievable for brand and budget. #Events #EventMarketing #EventsPartner #ExhibitionStandBuilder

As an event agency, we're often tasked with delivering remarkable experiences for our clients. But what does it really mean to "go above and beyond"?  At Innovate Marketing Group, going above and beyond is more than just a catchphrase—it’s how we do business. When a client approaches us with their vision, we don’t just take notes and follow instructions. We dig deeper. We ask questions, we listen, and we take the time to truly understand their goals, their audience, and their brand. We then bring fresh ideas to the table, often suggesting elements they hadn’t considered, all to ensure that the event is not just good, but exceptional. Throughout the process, we stay a step ahead. Whether it’s securing a last-minute vendor or quickly adjusting to a change in the setup, we’re always prepared. We anticipate challenges before they become problems, so our clients never have to worry. It’s not just about meeting expectations; it’s about exceeding them in every way possible. By going the extra mile, we don’t just organize events—we build trust. And that trust turns into genuine appreciation, the kind that keeps clients coming back, knowing they’re in the best hands. #eventagency #experientialagency #eventimpact

🌟 Cannes Lions Festival is just around the corner! 🌟 Are you ready to make the most of it? Our founder, Christina Liessem, shares her top tips to ensure you have an unforgettable experience at this prestigious event. From networking strategies to essential packing lists, we’ve got you covered! 🔗 Read Christina's Top Tips Here https://lnkd.in/dZwpftk7 Whether you're a first-timer or a seasoned pro, these insights will help you navigate Cannes like a champ. Don't miss out! What are your tips for the festival? Share them with us in the comments below!

Learn to Stand Out in Business 9 days left! In today’s crowded marketplace, standing out is essential. But how do you differentiate yourself from the competition? How do you ensure that your potential clients see your unique value? At the Mallorca International Business Convention, we’ll be diving into personal branding and how to position yourself as the go-to expert in your industry. produce a picture to post You’ll leave this event with practical strategies to boost your visibility, refine your messaging, and create a brand that attracts attention for all the right reasons. 💡 This is about more than just marketing—it’s about showing the world who you really are and why they should work with you. Ready to take your brand to the next level? Join us in Mallorca and discover how to stand out in the crowd. 🔗 Sign up here https://lnkd.in/gb54evd7 #StandOut #PersonalBranding #BNIMallorca #BusinessVisibility #EntrepreneurGrowth #NetworkingEvent

Happy to report that for the 6th time in our history, LDJ Productions has made the Inc. Magazine (#inc5000) list for 2024. With growth topping 134% over a trailing three-year period, I can confidently say that we have exited the downslope of the pandemic and have returned to pre-2020 levels (and then some) on an upslope. This has been a huge team effort by everyone on our incredible, world-class team, as they handled so much adversity and a constant barrage of challenges. How does a live-event creative production agency stay in business during a global pandemic when nobody is traveling or hosting events live? 1. People (our staff and our clients) 2. Partners (our vendor teams and our incredible business partners) 3. Product (the continued pivots and unrelenting drive for digital and semi-live production) As we take on the challenge of growth and the upswing in our business, we're committing to never losing sight of those 3 principles as they are the absolute core / foundation of our collective achievement. Looking forward to next year's list as well.

It's true, event marketing builds trust ALL the way around. Not just exhibitor to attendee either. Your internal team will build stronger relationships after working a show together. That's not often counted in ROI but is a huge benefit. #marketing #tradeshowmarketing #b2b #smartbusinessmoves #winwinwin

I really enjoyed meeting like-minded entrepreneurs at the Buzz Business Networking - hosted at Equals in Amsterdam earlier this week. My main take away is ‘Just ask'. So here I go! - if you know of any interesting interim assignment or project in HR Global Mobility or HR International Operations - let me know. #Interim #HR #GlobalMobility #HROperations #ProjectManagement