Hill Holliday

With Thanksgiving occurring nearly in December, a media landscape flooded with election advertising, and ecommerce giants offering more deals ahead of the season, brands need to take a fresh approach to this critical time of year. Our head of Decision Science Jeffrey Cavallo sat down with our data partner Funnel to talk about the power of data and technology to win this holiday season, including: ▶️ Use data to align operations. Data can tightly integrate supply chain productivity and marketing economics for a proactive position in the marketplace. ▶️ Get ahead of consumer behavior. Analyze previous year’s consumer behavior to flight more effectively, ensuring prime messaging is in the market ahead of peak interest. ▶️ Balance new customer goals with retention. For small and midsize organizations, draft off big box category discounts and upsell loyal customers through a mix of owned and paid channels. Read the full conversation here: https://lnkd.in/e7CrnvB5 #blackfriday #cybermonday #holidayshopping #marketingdrivengrowth #data

Did you know it’s Health Literacy Month?   According to the Centers for Disease Control and Prevention, this month is “a time to recognize the importance of making health information easy to understand and the healthcare system easier to navigate.”    We couldn’t agree more. We know people want to take charge of their health. They look for information online. They scour social media. But a new study from University of Chicago revealed that around 44% of health-related TikTok videos contained non-factual information. 😧   At Hill Holliday Quest, we believe it’s critical to give people accurate, accessible, and easy to digest health information. That’s why we speak human, meeting consumers where they are and helping them navigate their health journeys with confidence.   Learn more about Hill Holliday Quest: https://lnkd.in/enHc25WR   #healthcaremarketing #marketing #advertising #healthliterarcy

Legendary coach Red Auerbach’s victory cigar was the ultimate act of showmanship. And when the Celtics won the NBA finals, we diffused the fire of the doubters who said they couldn’t do it with custom victory cigars.   Read about the genesis of the idea and how they landed in the hands of Shaq, Charles Barkley, Ernie Johnson and Kenny Smith last week on opening night in USA TODAY.

There were more than a few people who didn’t believe the Celtics could secure banner 18. So, as a fun way to celebrate the occasion, we created 18 custom cigars, each laser etched with the words of the Celtics’ many doubters. Every cigar was a Hoyo de Monterrey, the same brand that Red Auerbach used to famously smoke. They came in a commemorative case and were shipped off to a special group of doubters. See what happened when they made their way to the opening night of the NBA season, direct to SHAQ, Chuck, Kenny and Ernie.

As CMOs and brand leaders are deep in planning mode for 2025, agencies are putting their own plans in place to meet them where they are. Our CEO Chris Wallrapp was featured in The Drum discussing how Hill Holliday is approaching agency evolution, stating:   “For an agency to be truly future-focused, leaders must realize that a ‘future-proof agency’ isn’t a fixed model but a dynamic business strategy. Our clients look to partners to answer two fundamental questions: How can we profitably grow? And how do we acquire and keep customers? We’re focused on these growth goals, hiring seasoned experts in new fields and expanding offerings that deliver the results they need.”   Read the full article and learn about the new investments we’re making in health, Decision Science and strategic consulting: https://lnkd.in/eK7DrbWB

Say hello to Hill Holliday Quest. It's our new healthcare practice, led by healthcare industry veteran Christy Lopé, who has over 20 years of client-side experience in healthcare marketing. We’re not just another agency; we’re growth architects who understand that health is a dynamic journey, and we’re here to add value at every stage along the way. Learn more at hhcc.com.

Hill Holliday Quest’s managing director, Christy Lopé, sat down with MM&M to talk about what the future holds for our exciting new healthcare adventure. Spoiler alert: you’ll learn how Quest is powered by our deep-rooted experience in the direct-to-consumer space and a well-crafted combination of data science, strategy, media and creative expertise. Read more about how we’re approaching healthcare differently.

Hill Holliday is excited to announce the promotion of Dave Weist to CCO. Prior to joining Hill Holliday, Weist was ECD of the MullenLowe Boston and New York offices. He helped build New York from scratch, growing it into a 180-person, full-service global offering. His teams have won every major international creative award, as well as the Grand Effie and three Gold Effies for sustained success as measured over a five-year period. Big things are already in motion with Dave at the helm, so keep an eye out!

We couldn’t be more excited to work with the Corey C. Griffin Foundation. This one is near and dear to our heart.

How do you tell the world an icon has passed? Words fail but Jack Connors, founder of Hill Holliday, was more than words. He was defined by his actions, the lives he lifted and the ongoing social efforts that will carry on for years to come.    Jack was once called the ultimate insider. The man behind so many of the major issues affecting our community and beyond. Truth be told, Jack was the ultimate connector, pulling people around bigger goals, creating outcomes bigger than themselves. When asked if he had a personal motto, Jack sort of winked and said, “I have nothing more to prove, but a lot more to give.”    You gave us everything and then some, Jack. Every day we continue to be inspired by your fine example: Hungry Humble Human.