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Hello #brandmanagers! Hello #euro2024 sponsors! TGM Research did a global survey on UEFA EURO 2024, where we asked about brands associated with the event. Some of the answers gave us a lot of food for thought 💭 Find out more 👇 below and share with us your thoughts 👍 #brandrecognition #brandawareness #euro2024 #brandmanager #topbrands

In a world where betting sponsorships are getting the boot from various leagues, the UEFA Champions League has asked us to hold its beer as it partners up with bet365 as its first ever betting sponsor. Now, I'm not saying I'm surprised by UEFA's latest move - never be surprised by UEFA - but it's definitely against the grain of what we're seeing generally across mature European betting markets. All I hope is that this partnership is measured and responsible, and that it leads the way in nuanced, creative activation that we’re started to see emerge elsewhere. https://lnkd.in/eHA7NKyk #uefa #championsleague #sponsorship #igamingmarketing

Check out this snapshot of the most active football sponsors across 2 of the biggest Football Finals! From Coca-Cola in Spain to Footasylum in England, the diversity of sponsors like PUMA and BetPlay highlights vibrant market dynamics in sports sponsorships. Curious about how these trends could impact your strategy? Let's connect and dive deeper into these insights. #SportsMarketing #SponsorshipTrends #Football

Why the Atlético de Madrid vs Kitchee Match is a Big Deal There are several reasons why the Atlético de Madrid vs Kitchee match is anticipated to be a highly competitive and entertaining event: Pre-season Build-up: As a penultimate warm-up game for Atlético de Madrid, it's crucial for the team to test their strategies and player fitness before the demanding La Liga season. This match will provide valuable insights for the coaching staff. Global Exposure for Kitchee: Facing a European powerhouse like Atlético de Madrid is a massive opportunity for Kitchee to showcase their talent on a global stage. This match can elevate the profile of Hong Kong football and inspire young local players. Clash of Styles: The difference in playing styles between a top European club and a strong Asian team can create a fascinating dynamic. Atlético's tactical discipline will be tested against Kitchee's potential attacking flair. Hong Kong's Football Fanbase: The city boasts a passionate football following, and the chance to see world-class players in action is a major draw. A packed Hong Kong Stadium will create an electric atmosphere. Economic Impact: The match is expected to bring significant economic benefits to Hong Kong, with tourists and local fans contributing to the hospitality industry. Global Television Audience: The game will be broadcast in multiple countries, exposing both teams to a wider audience and potentially attracting new fans. In summary, the Atlético de Madrid vs Kitchee match is a unique opportunity for both teams, promising a thrilling spectacle for fans and a valuable experience for the players.

What do major sport events suggest about who to target for sponsorship? Check out our article to uncover what size of company to target based on the cost of your #sponsorship rights 👉 https://lnkd.in/eZbRah-v UEFA EURO 2024, International Cricket Council, Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024

We are hours away from tip-off for the EuroLeague Final Four matchups. Good luck to KINEXON Sports customers Fenerbahçe Beko Istanbul, Panathinaikos BC AKTOR, and Olympiacos BC! The three clubs will compete in the semifinals to clinch a spot in Sunday's championship game. To learn more about our performance tracking solutions, please contact Reimut Hellmerichs.   #InnovateTheGame #F4GLORY #basketball #dataanalytics

As UEFA EURO 2024 gathers pace, Sportradar is supporting clubs in the background as they prepare for the season ahead. The new season will see a host of new partners and sponsors announced by clubs across Europe, and we've been helping clubs from The Premier League, LALIGA, and Bundesliga International GmbH, among others, ensure that they're partnering with reputable and financially stable organisations aligned with their values. As sport integrity specialists, our due diligence service is tailored to clubs' specific needs and timelines. Whether a one-off request or as part of a year-round due diligence process, we can help you mitigate the potential risks associated with partnering with the wrong organisations. For more information, message me or email the team at intel@sportradar.com. #Euro2024 #sportsindustry #partnership #sponsorship #duediligence #compliance #riskmitigation

The Shirt Sponsorships are one of the most important assets of a club in order to drive revenue. Depending on the market - there will be at least 2 sponsors on the front of the shirt and the sleeve - in some markets you can even see brands being displayed on the back of the shirt or even on the shorts. Therefore, clubs push these assets when it comes to negotiations and they got very creative in granting additional activation rights outside the shirt or short to justify big tickets. The below is a good overview of the current status quo of the top European leagues front of shirt sponsorships and the Messi effect in the MLS - pushing the French League 1 out of the top 5 globally! #sportsbusiness #sponsorships

The value of sports betting sponsorships keeps rising. If you’re a sports league, team, or event, it’s hard to ignore the levels of investment coming from this category. Of course, one shouldn’t just book the first deal they find. Due diligence and vigilance are still needed, as there are still many PR, legal, and compliance issues surrounding sports betting and online casinos, especially here in Asia-Pacific. #sportsbetting #sportssponsorship

UEFA EURO 2024 is coming ⚽ We want to create a strong connection with the football community during the championship 🤝 Events like EURO 2024 are a real football madness, catching the attention of millions of fans. It's a golden season for betting operators. BETER adds dedicated eFootball tournaments under the ESportsBattle brand to the portfolio specifically to the European championship, to help operators increase the engagement and retention of users during this amazing period. The schedule of tournaments is specially developed considering the operators’ needs to fill time slots with current content and includes the most popular national teams of the European continent. It became easier to support favorite national teams with BETER 🚀 UEFA #BETER #esports #efootball #UEFA #championship #EURO2024 #ESportsBattle