Carlo Singson’s Post

The posts below are announcements of deals that have been extended, who cares right ? If you are a brand, you should. Logically, if a brand is extended a deal, it means that the partnerships is going well, the club are delivering and the brand is winning. It is much harder to find new partnerships than it is to keep the ones you have, some clubs do it very well, having partners that have been with them for over a decade, so when looking at new partnerships, take a look at how many partners stick around. You might just save yourself time and money. Shout out to the rights holders that do it well. #football #rugby #cricket #sport #sports #sponsorship #sponsorships #partnerships #brand #brandactivation #tennis #premierleague #spfl #championship #efl #epl

Hello #brandmanagers! Hello #euro2024 sponsors! TGM Research did a global survey on UEFA EURO 2024, where we asked about brands associated with the event. Some of the answers gave us a lot of food for thought 💭 Find out more 👇 below and share with us your thoughts 👍 #brandrecognition #brandawareness #euro2024 #brandmanager #topbrands

Will you continue to go to Twickenham or The Allianz Stadium? The loss of an Iconic name in Sport.....is this a good marketing move? Twickenham is set to be renamed following a recent sponsorship deal. Find out more about this update here: https://lnkd.in/easpsEcp #rugby #sixnations #englishrugby #sponsorship #sport #marketing

I appreciate it when our contributors can simplify complex effectiveness topics with frameworks and metaphors. Consulting by Kantar's Lesley West and colin macarthur describes the long and short of sport sponsorship as a "three-legged marathon" and not a "sprint" that when done right has the power to "get the nation running alongside you." Read more about their effectiveness framework and how to achieve peak ROI in sports sponsorship for our latest WARC Spotlight on Australia. https://lnkd.in/gtQCg-As #sport #sponsorship #sportsmarketing #fifa #olympics #marketingeffectiveness Jeannie Duhigg

IPL Season is Here! 🏏 Great to see so many sponsors lining up for this season. But when it comes to #indianfootball or other sports everyone gets quiet. Imagine if even a fraction of IPL sponsorships were redirected to support other sports, the impact would be immense! We should encourage brands to diversify their sales game. True Cricket and IPL have the most eyeballs but other sports are an untapped market that is eager to be explored. #linkedinsports #sportsbiz #ipl #ipl2024 #indianfootball #indiansports #sportssponsorships #sportsindustry #sponsorships

📣 From tip-off to the final whistle, every moment counts. Capture the spirit of March Madness with Sportrons® at your venue. #MarchMadness2024 #EveryMomentCounts 🏀 #MLB #MiLB #sportsadvertising #sponsorship #NBA #NHL #NFL #dakdan #branding #socialmedia

📊 European Football Sponsorship Deals: 2023-24 Insights With the start of the new season underway, I wanted to look back on last season and share some interesting numbers on the ever-changing football sponsorship industry. SponsorUnited's insights reveal how the Big Five European football leagues rank by the number of club deals: 🔸 #1 Serie A – 1,464 deals 🔸 #2 LALIGA – 1,397 deals 🔸 #3 Bundesliga – 1,253 deals 🔸 #4 Premier League – 1,032 deals 🔸 #5 Ligue 1 – 740 deals Serie A led the pack, showcasing deals with major brands like Beretta and Fineco Bank, while LALIGA and the Bundesliga follow closely, powered by collaborations with giants like Coca-Cola and Sorare. Reach out to learn how we can help you unlock new opportunities in football sponsorship. 🔍 #SponsorshipInsights #FootballMarketing #SportsBusiness #SponsorUnited

Check out this snapshot of the most active football sponsors across 2 of the biggest Football Finals! From Coca-Cola in Spain to Footasylum in England, the diversity of sponsors like PUMA and BetPlay highlights vibrant market dynamics in sports sponsorships. Curious about how these trends could impact your strategy? Let's connect and dive deeper into these insights. #SportsMarketing #SponsorshipTrends #Football

In "Behind the Baller League", Stefan Bechstein tells you how football and our jobs network XING are connected, what challenges Stefan faced with the brand marketing team in the sponsorship planning process and how they mastered it. ⚽️🤩 #xing #newworkse #ballerleague #sponsoring

The Shirt Sponsorships are one of the most important assets of a club in order to drive revenue. Depending on the market - there will be at least 2 sponsors on the front of the shirt and the sleeve - in some markets you can even see brands being displayed on the back of the shirt or even on the shorts. Therefore, clubs push these assets when it comes to negotiations and they got very creative in granting additional activation rights outside the shirt or short to justify big tickets. The below is a good overview of the current status quo of the top European leagues front of shirt sponsorships and the Messi effect in the MLS - pushing the French League 1 out of the top 5 globally! #sportsbusiness #sponsorships