Showroom Upgrade Programme 2024
This week, we're kicking off the 2024 #ShowroomUpgrade Programme, a milestone year for our Bathroom Showrooms! Every year, we refresh the products on display, but this year is particularly special. We’re undertaking the largest transformation in a decade, covering 290+ showrooms and distributing 29.6k products from our distribution centre. On top of that, we’re repainting all product bays and enhancing our marketing collateral to improve the experience for both colleagues and customers.
As the largest network of bathroom showrooms in the UK, this upgrade is crucial for us to continue capturing market share in a relatively stagnant market. We're refining our brand architecture to include more affordable, value-for-money products as well as design-led elements like finishings and touches. Huge kudos to Steve Smith, James Abbott, and Shannon Bell for their exceptional work on building this proposition.
This project is a massive undertaking that will span several months. We’re relying on the expertise of team members like Alison McHugh MIWFM, Steve Davies, and Steven Rowe, and the talented supply chain team, including Ginette Mister, Ian Roberts, Carl Stanley & Joseph Francis. We are also have new energy around with Alex Green and Kerys Davies on board.
My role is to proactively manage risks and issues, ensuring everyone is informed about what’s happening and when. This will be an interesting test of my communication skills! My initial aim is to engage with around 590 branch and showroom managers as soon as possible. Safety is our top priority, and I’m also highlighting quick wins, like the sale of ex-display products (anyone interested in a new bathroom? 👀). This project is going to require extra effort from everyone to ensure it runs as smoothly as it did in 2023.
There are more people I'm not mentioning. Thank you all. Thank you for your hard work and dedication. Together, we’re making significant strides in transforming our showrooms and delivering an outstanding customer experience. Let's go for more 📈
#BusinessTransformation #TeamWork #Leadership #CustomerExperience
Floating Branch Manager at Airgas Great Lakes
4moYour store looks great and I love your counter. Awesome job!!