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Don't feel bad if you don't attend trade shows like HITEC - they're not only useless, but they could throw you off. Jordan and I discuss this today:

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Host of Hospitality Daily 🍍 Industry's #1 show on LinkedIn & Google, helping you delight people and make money 🙌 Previously: Global marketing leader, helping hoteliers with operations, revenue & investment.

Hotel tech trade shows are not only a waste of time; they're dangerous. 2 reasons why: 1) It's an ineffective way to evaluate software - do you seriously believe a demo by a salesperson at a conference will help you understand what it's like to use something in the real world? 2) It gives the illusion that if a company has a big booth or throws a great party, they also provide the best technology (sounds crazy writing that, but I've seen this thinking first hand) I appreciate Jordan Hollander calling this out in our conversation today on Hospitality Daily What's your take on this?

I beg to differ. HITEC and other hospitality tech shows allows you to keep pulse on the industry AND the competition. You learn a ton of things by just talking to other participants- hoteliers, clients and competitors. At NextGuest we have signed up many marquis clients at or as direct referrals from shows like HITEC.

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Lou Zameryka

Building Alively, Your Healthspan gamechanger. Ex-Booking.com leader, Masters Runner & Travel Industry Expert. Let's Connect!

2mo

Charles Snyder your recap… prescient

Edward Scheffer

Creative Director | Working with hotels and resorts | UK - Dach - Latin America & Africa

2mo

I disagree, but i love smaller ones. 200 companies at a trade show? Too big! Maybe 25 to 50!

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