🎶 The Oasis reunion, The Eras Tour, and Charli XCX’s Brat: the summer’s music headlines that have caught the attention of our Customer Experience experts. We share our thoughts on the recent Oasis announcement below.
🌍 Oasis’s 2025 world tour announcement has been a masterclass in generating exceptional demand, tapping into a variety of platforms and channels tailored to captivate audiences across generations — from Britpop baby boomers to millennials and Gen Z.
📣 The Gallagher brothers skillfully built anticipation on platforms like X and Instagram with cryptic teasers, such as “27.08.24,” generating such high engagement that it crashed websites. They connected with their loyal fanbase by inviting them to reminisce, asking fans to “define Definitely Maybe in one word,” transporting followers back to 1994. By re-releasing tracks and offering 90s merchandise across streaming services, they continue to resonate with both long-time fans and new listeners, maintaining their relevance despite not releasing new music since 2009.
🎫 Whilst they nailed the build-up, fans were left with a sour taste in their mouth after surge pricing and ticket access issues left many disappointed or out of pocket. It is crucial for organisations to manage expectations throughout the full customer journey; without considering and correctly executing every aspect of the journey, customer loyalty can vanish as quickly as it materialised.
👉 Stay tuned for our next instalment where we discuss how Taylor Swift’s Eras Tour has mastered personalisation at scale.
#customerexperience #oasis #customerloyalty #surgepricing #customerjourney
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3moI love it! Big congratulations Huckleberry Labs and I’ll continue running my mouth to parents about the value of the app!