HUMANAUT’s Post

Transcript

10 years is a long time to be doing anything, especially making commercials. So to keep our story short, we thought we'd just share our top ten favorite projects from the past decade of Human Eye. This one's coming in at #2 Real Morning Report. This was a campaign for Organic Valleys Organic Balance, which was an organic breakfast shake for anyone on the go. And what we wanted to do is show how ridiculous these breakfast commercials, especially the ones targeted to women were and how unrealistic they were. So what we did was we actually surveyed 1000 women to say what is your morning actually like. We had all these questions and we got back these really amazing responses and some new data on a typical morning in America for a woman who's working or has kids and. Just a normal life. And it really wasn't like the idyllic breakfast commercials that you might see. Women felt so good knowing how normal they were. Hearing that 58% of women will swear at something today, you're Cray is actually pretty normal. And then what we did was we got these really amazing actors to portray and live out these statistics, bringing those mornings to life. And it was just a really good example of human not sort of cutting through the marketing ******** presenting something that's more true. More honest and real and doing it for a company that makes really great organic products. I hope you enjoy it. A great example of human not at our best doing breakthrough work for brands that deserve it. We're doing good in the world. So this ones number two, one of our favorites, an oldie but a goodie real morning report from Organic Valley. Like most women in commercials, I love to start each day doing yoga in my underwear or journaling in my journaling nook and eating a wholesome farm fresh breakfast. With a tiny spoon that I bought from a company that gives tiny spoons to underprivileged children. According to Science, most professional women don't have time for any of that. Not that we need research to prove it, but there's research to prove it. 57% of us are up before the sun is up. 21% of us check our work e-mail before even getting out of bed. What? Let's go get that morning meeting 9% of women cite dry shampoo as one of the greatest inventions of the 20th century. Undone 33% of us never make our bed. Like ever, 21% of us have used an article of clothing to camouflage a stain. Very nice. Only 16% of women would describe their mourning with the hashtag blessed. And that seems kind of high. 58% of women will swear at someone or something this morning 0. You know what 100% of us do? Have time for a real life Pinterest board? Fermenting your own small batch kombucha. Propose no inorganic breakfast in a bottle. That's why we created Organic balance and Nutritious organic breakfast with 16 grams of protein and half the day's calcium so you can seize the Cray. Find out what real woman's mornings are really like at realmorningreport.com.