Humble Bunny

In your next Performance Max campaign, try adding the term【公式】(official) to your product title. For instance, if your product name is ABC Handbag, your product title could be:【公式】ABC Handbag This simple technique can create a sense of authority by signifying that the ad comes from a trusted brand. As a result, audiences are more likely to trust the ad and feel inclined to click on it. Now, try it and see if you notice an improvement in your CTR! For more tested paid advertising tips, check out our Discoveries page via the link in the comments 👇 #humblebunny #ppc #metaads #googleads #lineads #twitterads #advertising #advertisinginjapan #paidadvertisingdiscoveries

🌐🇯🇵 Marketing in Japan? Here is what you need to know about the current Search Engine market share in the country! As you may know, Google has been the dominant internet service provider in Japan, with Yahoo! Japan and Bing for years coming in second and third place. However, as of May 2024, Bing has overtaken Yahoo! Japan's second position, with the market-share data from Statcounter showing the following numbers for June 2024: No. 1: Google: 74.9% No. 2: Bing: 14.6% No. 3: Yahoo! Japan: 9.2% Notably, Bing's market share saw a huge 75.7% jump from April to June! 🤯 How did this happen? 💡 Since around 2023, Bing's user base has grown significantly thanks to Bing AI (Copilot), which Microsoft launched around the same time as OpenAI's ChatGPT. 💡 According to Statcounter, Windows holds about 70% of the computing market in Japan, and many Japanese companies still rely on Windows for their work devices. In some cases, company rules and security protocols set Microsoft Edge as the only acceptable browser, with many also choosing to block all other search engines in favor of Bing. All of this contributes to Bing's nearly 30% share of desktop search engine users (although Google still tops this metric as well). What does this mean for you? 🧐✏️ If you’re doing B2B marketing in Japan, it’s time to consider running ads on Bing to take advantage of its growing user base. According to Medix K.K., Bing ads are reported to have lower cost-per-click (CPC) and cost-per-acquisition (CPA). They also often reach an older age range of 35 to 64, compared to Google's younger demographic of 25 to 40, which means Bing's users likely include more decision-makers within companies. So, if you're not doing it already, there's no better time to start advertising on Bing❗️If you want to make the leap, Humble Bunny can help 😊 Learn more about our PPC services from the link below: 👉 https://lnkd.in/g7PDNREb #humblebunny #searchenginemarketshare #Japanmarket #b2bmarketing #yahoojapan #bing #digitalmarketingagency #marketingtrends

Having trouble lifting conversion rates and ROAS on Japanese marketplaces? 📉 Hey, we got YOU!! 🦸🤝 Our job is to drive traffic and boost conversions on popular platforms like Rakuten and Amazon Japan, and we've successfully done so for 100% of our clients. What's more?!? 🚀 For all of our e-commerce clients, we follow a simple approach: always "OVERDELIVER". We consistently strive to exceed our client's expectations by going the EXTRA MILE, whether it's providing more creative options or long-term insights for the brand. So, if you're seeking an e-commerce partner in Japan who understands the Japanese market and delivers immediate results, look no further! Send us a message at inquisitive@humblebunny.com 📩 and we’ll get back to you shortly to discuss your needs. In the meantime, check out our e-commerce services page via the link in the comments. 👇 Let's take your business to the next level together! #humblebunny #ecommerce #amazon #rakuten #conversionrate #digitalmarketingagency #marketinginjapan

❔ Is your "foreign" brand name unfamiliar to Japanese customers, like Sleeping Baby? ❕ Try using the Katakana name (スリーピングベビー) in your copies! ❔ Are you a clothing brand for babies and kids? ❕ Try introducing graphic characters with *kawaii* names like Musasabi & Okurumin to make a lasting impression on parent shoppers! ❔ Does your Western-style website feel out of place in Japan? ❕ Try creating a site that showcases useful information in Japanese "transcreated" by native Japanese speakers! When we partnered with Sleeping Baby in 2019, the brand had trouble increasing its awareness in Japan. Thanks to our creative efforts in localization and PR, Sleeping Baby was featured on 40+ media platforms, including the SmartNews app with over 50 million users. This resulted in an estimated outreach of 400,000 impressions!!! 📈🤩 Want to know how we did it? Check out our case study from the comment section 👇 #humblebunny #casestudy #localization #sleepingbaby #publicrelations #ppcads

（日本語は英語の後に続きます） Summer is here in Tokyo! Do you know what time it is? It's time for a picnic with your team at a park 🌳☀️ On Culture Day, our team enjoyed a wonderful picnic at Shiba Park, right next to Tokyo Tower 🗼 The weather was perfect, and we had an amazing time playing games, engaging in sports, and catching up with each other 🐰 Occasions like these are a great reminder of the positive and engaging team culture we cherish 🥰 東京に夏がやってきました！夏といえば・・・そう、チームメンバーと公園でピクニックをするには最高の季節です🌳☀️ 文化の日には、チーム全員で東京タワーのすぐ隣にある芝公園に行って、ピクニックを楽しんできました🗼 天気は最高で、ゲームをしたり、フリスビーをしたり、お互いの近況を語り合ったり...共に素晴らしい時間を過ごすことができました🐰 このような時間は、私たちが大切にしている前向きで活気のあるチーム文化を再確認する良いきっかけとなりました🥰 #humblebunny #teamculture #cultureday #picnic #digitalmarketingagency

Unlike in America or Europe, where a CEO or department head can make decisions, and we move quickly, Japan requires more time for consensus. So how do you effectively navigate Japan's collaborative and slower decision-making culture? In this episode of Marketing Innovator, James Loginov, Head of Marketing Communications at RICOH Asia Pacific, shares his insights gained from working within various Japanese organizations and provides practical tips for presenting and advocating your ideas to win support and approval. Check out James's interview article (both English and Japanese) through the link in the comments below 👇 #humblebunny #marketinginnovator #marketinginjapan #interview #marketinginsights

（日本語は英語の後に続きます） Introducing “Marketing Innovator” 🎉 If you’re in the marketing field in Japan and seeking inspiration, practical advice, and professional connections, Marketing Innovator is the place for you. Marketing Innovator is a mission project led by Humble Bunny, to find and promote top-level senior individuals who have made inspiring and meaningful contributions to the branding & marketing community in Japan with their innovative ideas and groundbreaking strategies. On our site, you'll find exclusive interviews with these influential and talented people. Explore the Marketing Innovator site and nominate or become an Innovator by following the link in the comments 👇 マーケティング・イノベーターをご紹介🎉 マーケティング・イノベーターは、日本国内におけるマーケティング分野で、インスピレーション、実践的なアドバイス、プロフェッショナルな人脈を求めている方たちに向けた場所です。Humble Bunnyでは、革新的なアイデアと戦略で、日本のブランディング＆マーケティングに貢献するトップレベルのマーケターを集め、素晴らしいコミュニティを立ち上げるプロジェクトを推進しています。 本サイトでは、優秀なマーケターたちの独占インタビューをご覧いただけます。 興味のある方は、ぜひコメント欄にあるリンクからご覧ください🎵 尚、Humble Bunnyでは、独占インタビューにご協力いただける方、または推薦してくださる方を募集しております。 ぜひ、コメント欄のリンクをたどってください 👇 #humblebunny #marketinginnovator #marketinginjapan #interview #marketinginsights

🇯🇵🌸 Master Your Social Media Marketing in Japan with Humble Bunny! Did you know that creating content for the Japanese market involves more than just translation? Japanese consumers are highly sensitive to nuances, wording, and even formatting elements like line breaks. Because of that, first impressions are EVERYTHING! 👀 At Humble Bunny, our native Japanese team follows a meticulous process to create high-quality social media content. We don’t just translate; we ensure your content aligns with cultural nuances and preferences to build trust with your Japanese audience. Contact us for a social media audit to kickstart your social media marketing journey in Japan! 📞💬 (Follow the link in the comments) #humblebunny #localization #transcreation #Japanmarket #socialmediamarketing #contentcreation #digitalmarketingagency

When this client approached our team, none of us had heard of their product type (eye wipes), let alone their brand name. They were a foreign brand with low awareness in Japan, but they had a strong conviction in their products and a burning ambition to penetrate the Japanese market. Filled with enthusiasm, we agreed to help. Here’s how we launched their new eye wipes in the Japanese market and achieved 6 CONSECUTIVE QUARTERS OF SALES GROWTH!!! 🔥🤩 👉 If you have a niche product and are struggling to sell in Japan, we offer an audit of your website/e-commerce store to guide you in the right direction: https://lnkd.in/gC4nXMqp (Send your request here) #humblebunny #marketing #salesgrowth #digitalmarketingagency #digitalmarketingagencyintokyo #marketinginjapan

Ready to grow your traffic in Japan by 300% and beyond 🚀? If you are struggling to get site traffic in Japan, we offer to 🔽 📈 Boost your website’s organic traffic by XXX% 📈 Increase your website rankings on Google, Yahoo! Japan and other search engines 📈 Drive conversions with higher traffic from the most relevant searches for your business What our clients think about working with Humble Bunny 🤝 "We worked with Humble Bunny to boost our SEO performance. We felt they are truly a SEO professional as they offered us comprehensive keyword strategies and deep insights into our current site performance for the optimization." (Apex Japan) "One thing that makes HB unique is their advanced reporting and 3/2/1 analysis framework which helped us understand all the performance highlights, anomalies, and learnings extracted through the tests. Their dedication to in-depth analysis, learning, and improvement is noteworthy." (Reima Japan) Wondering if our services are a good fit? Send us a message at inquisitive@humblebunny.com 📩 and we will email you shortly to learn more about your needs. In the meantime, check out our SEO services page: https://lnkd.in/g5AsHEDC #humblebunny #seo #seotips #searchengineoptimization #digitalmarketingagency #digitalmarketingagencyintokyo