“I often hear, ‘I can't upsell on #cybersecurity’ and ‘my customers don't see the value,’” says Huntress' APAC Senior Director of Sales, Reece Appleton. He'll be joining the session "Strategic Shifts - Evolving Your Cybersecurity Business For Tomorrow's Market" at CRN Australia Pipeline on August 14: https://lnkd.in/gNAgypJh “The unit economics of security is a challenge for MSPs,” Appleton said, after completing a roadshow with NinjaOne and HaloPSA that visited Auckland, Brisbane, and Perth. In his view, part of the problem is the failure to articulate and demonstrate the value of security. See the Pipeline agenda and register to attend: https://lnkd.in/gD5Rk4_E
CRN is excited to announce another platinum sponsor of Pipeline 2024! They're a leading provider of cybersecurity solutions, giving partners managed cybersecurity without the complexity...Huntress! Meet the Huntress team at CRN Pipeline, August 13 to 15 on the Gold Coast! Reece Appleton Ignatius Gigis Register your attendance here: https://lnkd.in/dXWWityp
Cybersecurity Champion, IT Leader, CISO
2moA lot of MSPs themselves lack the knowledge and cybersecurity SMEs to properly convey the value proposition to their customers and prospects. There're also a lot of MSPs who don't want to rock the boat and are only comfortable selling very traditional support services, maybe bundled with a traditional AV and RMM app. To make matters worse, customers themselves are under the false assumption that because they are paying for standard IT support with an AV app that means that they "are protected" and have the expectation that the MSP is magically keeping them impenetrable (and if something does happen, it's the MSPs fault). I think there's a HUGE market for companies like Huntress to help educate MSPs and help them provide both education and a great value proposition to clients, which winds up being a win-win-win for everyone in that supply chain.