I Support The Girls’ Post

Shattering records and challenging norms! Women's sports are changing the game in upfront ratings and negotiations like never before. Discover how women's sports tournaments' monumental success influences ad spending and media strategies in this Ad Age article at the link below. #WomensSports #HypeHer #upfronts #advertising

LiveScore Group, one of the world’s best-loved sports media brands, has celebrated its 25th anniversary with the release of its Evolution of Fan report. In this report, the company highlights the evolution of the soccer community over the past two decades and a half. Evolution of Fan is based on data from 25,000 fans, demonstrating how the information age has changed the way in which fans interact with the sport. Participants represent a small sample of the company’s vast user base and include both men and women from the UK. According to LiveScore, 82% of fans feel that the advancement of technology has improved their fan experience, compared to 25 years ago. Additionally, 93% of respondents told the media brand that the ability to keep up to date with news and results in real time has enhanced soccer as a whole. Read the full article ➡ https://lnkd.in/dRAUJUt2 #sports #soccer #gambling #gamblingnews #reports

Between die-hard enthusiasts and casual observers, sports fans are giving way to a new player: the ‘on-demand fan’. Find out how this audience is changing the game – from creator to spectator... R/GA #ad #marketing #digital #brand #agency #creatives #creativity #marcomms #adland #communications #media #mediacompany #mediaowner #creativeagency #brandagency #mediaagency #tech #techagency #advertising #adagency #advertisingagency #advertisers #eventsagency #brandbuilding #sports #sportsfan #digitaladvertising

Relo Metrics Launches Relo Census: A First-of-its-Kind Data Set for Sports Marketing for Rights Holders, Brands, Agencies, and Media Companies https://ow.ly/8ScL50Q50ps #marketing #martech #technology

That's why big companies invest in sport rights 👇 🛑 Sports content isn't just entertainment - it's a critical driver of business success in the media sector. 🔝 The Altman Solon 2023 Global Sports #Survey reveals the substantial part of consumers' media budgets devoted to sports. ▪ 40% of the 16-24 age group's media #budget goes to #sports, ▪ 41% of the 25-34 ▪ 37% of the 35-44 ▪ 31% of the 45-54 ▪ 28% of the 55-64 This investment is not just a reflection of fan passion; it underscores the strategic value of sports rights in the media industry. 🏁 Sports content consistently delivers high-value programming, crucial for user acquisition and sustained audience engagement. 🏷 Leading media, technology and companies (ex. Amazon) are now actively seeking live sports rights to stand out in the competitive, fragmented media landscape. 🛑 The message is clear: in the world of media, sports content is not just entertainment, it's a powerful business lever. based on: Altman Solon 2023 Global Sports Survey

When you think about it, it’s the advertisements that generate anticipation for a sports tournament, making the viewer feel excited about what’s to come. This can be seen in the IPL campaigns released throughout the week. In WPL's case, Viacom18’s campaign titled ‘Har Zubaan Par Naam Tera’ was able to make viewers feel excited about the property. It relied on the love for sports showcased by women in every nook and corner of the country as they felt inspired by the athletes playing the game. It was a message for every girl who wants to pave the way for herself whether it is in sports or any other field. When WPL garnered interest owing to the grit and exceptional performances put forth by the players, there's still something amiss. While it has come to an end, I delve into the advertising strategies of WPL, spotlighting missed opportunities, targeted engagement, and the quest to tap into the burgeoning market of women's sports. Experts: Samit Sinha, Founder and Managing Partner, Alchemist Brand Consulting Anurag Agnihotri, Chief Creative Officer, Ogilvy(West) Naresh Gupta, Co-Founder & CSO, Bang In The Middle Nisha Sampath, Managing Partner, Bright Angles Consulting LLP Hamsini Shivakumar, Director, Leapfrog Strategy Consulting https://lnkd.in/dCCgfSn8 #WomensSports #SportsMarketing #WPL #WPLcampaigns #AdvertisingStrategies

March is a big month for sports, especially with March Madness right around the corner. I would consider myself to be an avid sports fan! However, I tend to only watch men's athletics. Recently, women’s sports programming has proven highly effective for TV advertisers. Women’s sports advertisers overall have seen significant improvement in ad engagement. Women’s sports are beginning to have an impact in the overall engagement of businesses. It is starting to be seen that women athletes boost the effectiveness of ads when they are shown front-and-center. The growing interest in women’s sports opens up a major opportunity for TV advertisers. Women’s athletics are a big deal! They work just as hard as male athletes, and their dedication is starting to show through ad engagement. Take a deeper look at the Marketing Dive article below to find specific data of how women’s sports has increased the effectiveness of TV advertisements. #sports #womenssports #marchmadness #tvadvertising

Four reasons why women's sports are a slam dunk for marketers: 1️⃣ Growth in women’s sports fandom outpaces men’s 2️⃣ It’s time for marketers to rethink sports fans 3️⃣ Sports moving into streaming brings more opportunities for marketers 4️⃣ Advertising in women’s sports helps build brand sentiment See the entire playbook from Dawn Lee Williamson: https://comca.st/3QkDpyn

Moving forward and upward! I firmly believe that the enthusiasm for women's sports is here to stay, and it's truly inspiring to witness other advertisers acknowledging the distinct opportunity we currently have to endorse something of tremendous value. Go, team, go! 👏💪 #womenssport #womenempowerment #sportsmarketing #sportsmedia #sportsbusiness

By Gary Symons TLL Editor in Chief A new report from advertising research organization EDO shows the brand value of women's sports is increasing by double digits annually. The study focuses on advertising, but it carries an important message on the rapidly growing value of women's sports, particularly for female consumers. #CaitlinClark #EDO #SportsLicensing #WNBA #womenssports #Womenstennis