Deep Blue Sports + Entertainment

What’s ahead at our Business of Women’s Sports Summit on 4/23? It’s a packed agenda inclusive of every role in our business’s ecosystem. Athletes, coaches, team owners, marketers, media executives, journalists and more. We’ve lined up panel discussions including the rule-breakers and changemakers who’ll be influencing women’s sports for the next 50 years. In fact, this annual industry-leading event -hosted in partnership with Axios - is SOLD OUT!! This year’s Summit will open with proprietary research we partnered with COMN on regarding the impact of advertising in women’s sports - presented by Rachael Rapinoe, MS, Business Development & Design Research. This research will set up our programming and will be followed by the day’s first panel discussion - “The Brands Influencing Women’s Sports” - will include Patty Morris, Kate Johnson, and Stephanie Marciano - brand marketers who are paving the way for the future of women’s sports. This conversation will be moderated by Deep Blue Sports and Entertainment Founder & CEO, Laura Correnti. We’d love to hear from our industry colleagues on topics you’re most interested in learning more on within the meteoric rise of women’s sports - so please let us know in a comment below: What’s the #1 thing you’re hoping to take away from our event? 👏 Big thanks to our partners MassMutual, Ally, Snap Inc., Align Technology, NYSE and Footballco for supporting this year's event. As well as our partners at GLAMSQUAD, Glossier, Inc., Honors, PepsiCo, Vestaboard, Sequel, and Paper Plane Coffee.

*** JOB ALERT - OUR SHIVER IS GROWING *** 🦈 Deep Blue is hiring for a Senior Strategist to join our team as we continue working toward bringing more commercial investment to women's sports. Interested? Please apply here: https://lnkd.in/eqZnG4Ki Tag, comment or share with anyone in your network who may be interested.

📣 Introducing the Deep Blue Exchange (DBX), our newest division at Deep Blue Sports + Entertainment and our answer to the the traditional Properties / Sponsorship model in women's sports. 🏟️ In August, Front Office Sports shared just 33 of the Fortune 500 companies sponsor women's sports (6%!) while of the 40 industries audited, none exclusively. At Deep Blue, we felt an alternative approach to positioning, packaging, and valuing women's sports leagues & teams was needed. The current impression-based, asset-focused model simply doesn't apply when critical scale has yet to be realized and inventory is challenged (ie. most pro women's sports teams don't own their stadiums). The currencies & metrics we've been transacting on are leaving money and value on the table. 👀 We believe women's sports is a brand play - one that provides rich (often untold) stories & deeply loyal fan engagement (check out the engagement stats from this year's WNBA season, they surpassed the NBA), versus a model that relies on rate cards. The latter requires volume - women's sports, while on its way, is still in its development stages to reach the masses needed for many advertisers and agency buyers to make the business case to "buy" patches or LED boards. DBX's team will sit at the intersection of women's sports strategy, commercial innovation & brand partnership expertise, and executional prowess - focusing on transformation, not transaction. It's what women's sports requires, and its where the ROI exists. At DBX, we aren't selling, we're building. ✔️ Services include: commercial strategy & marketplace positioning for teams & leagues along with partnership development, pricing & packaging, execution & measurement. Leveraging our deep media buying experience, we have the ability to understand what moves the marketing needle and will build accordingly. DBX will also support leagues & teams across media, creative and experimental services [in partnership with our affiliate agency Giant Spoon]. 🏒 DBX formally launches today, announcing our first pro league partnership is with the PWHL - the league is heading into just its 2nd season, and has already seen world attendance records, sold out merchandise, an international loyal and growing fanbase, 6 new team brand identities, and entering new arenas (literally and figuratively) in this upcoming season. Amy Scheer and the team at PWHL are transforming the way it's done - leading with brand narratives, tapping into what makes hockey (and women's sports) fans tick, and are consistently pushing on the rules of engagement - both on and off the ice - to create an effective product built specifically for women's hockey. 🦈 DBX clients at launch include the PWHL, Arizona Athletic Grounds and The Program NYC, with others to be announced in the coming weeks. For more on DBX and our partnership with the PHWL, read this exclusive from Jason Notte in ADWEEK: https://lnkd.in/emMN5Q9U

🦈 Join us in LA on September 25th as we celebrate Women of Impact and support the 2024-2025 upcoming season for the UCLA Bruins Women’s Basketball season. 🎟 Tickets available to attend this year’s Gala honoring Nina Westbrook, Lauren Holiday and Suzi Weiss-Fischmann, co-hosted by Cari Champion & Baron Davis, are available here: https://lnkd.in/euMBEPBG ✨ See you there!

The Women’s Sports Audio Network. Launching Summer 2024. Charge your AirPods. For more on the development of the network, read this great article from The Current: https://lnkd.in/eJF-5Ce7

🇫🇷 Who's swimming with us in Cannes?! 🦈 Drop your shark emojis and must see speakers in the comments below. 🎟 Register to reserve your spot: https://lnkd.in/ebBEJ8J2

Deep Blue is excited to be playing a part in supporting the Wrexham Women's first ever U.S. tour. Get your tickets for the 7/19 & 7/21 Los Angeles games below! 🎟 Wrexham AFC 7/19: https://lnkd.in/d-xR_YDv 7/21: https://lnkd.in/d58QVKse

Register today for the Deep Blue Sports + Entertainment x Axios Women's Sports House in Cannes: https://lnkd.in/ebBEJ8J2 Programming to take place June 17-19. Transportation regularly available from the Croisette to our front door. More speakers and events to be announced soon. Stay tuned, Sharks!! 🦈

🇫🇷 WOMENS SPORTS ARE HEADING TO CANNES !! The Next 50 Series - a platform dedicated to exploring the dollars and decisions that will impact and drive the next 50 years in women's sports from Deep Blue Sports + Entertainment and Axios - is going international. 🎾 Announcing the Women's Sports House - a premium experience at this year's Cannes Lions International Festival of Creativity exclusively dedicated to the business of women's sports - with three days of news-worthy programming, mid-day recess hours, and exclusive evening events covering Greatness, Business & Technology, and Change. 👀 Speakers to be announced soon. 🚌 Sprinter vans available from the Croisette to our front door. ➡ Reserve your spot: https://lnkd.in/eYYHEqZH Sara Fischer and I can't wait to see you there!

Calling all internship seekers! 🦈 🏀 Are you passionate about sports? 🎾 Hungry to learn about marketing and advertising in the sports space? ⚽️ Do you possess a relentless enthusiasm for women’s sports in particular? Sounds like you? Then, dive in with us for the summer (6/3-8/16, NYC based). Check out our open positions & apply here: Strategy & Research Intern: https://lnkd.in/eb9AnAq8 Content & Marketing Intern: https://lnkd.in/entwPTH9