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What does it actually mean to be truly customer-centric? For communication professionals our focus should be on designing campaigns and programs that will resonate, engage and connect with our audiences. This was explored by Simon Banks at our IABC New South Wales event on Design Thinking. By pairing us up for an exercise to design an ideal wallet, bag or backpack for the other person, we learnt some valuable insights by applying the Design Thinking model to Empathise, Design, Ideate, Prototype and Test: ✅ Too often in the workplace we go straight to solution mode where we ideate. But this isn’t taking the time to truly understand the customer or stakeholder. ✅ Slow down. Take the time to ask our stakeholders deep questions on what they really need and want. ✅ In doing so, gain insights and develop empathy. ✅ This will lead to creative and strategic communication with impact. Thank you Simon Banks for such an insightful, fun and engaging session. Special thanks to everyone who attended for your high energy, creativity and enthusiasm. #IABCNSW #DesignThinking #Communication #IABC Megan Thomas, Asha Oberoi, Jane H., Lucy Hose, Sue Woodward, Aleks Gorgievski, Alicia Baertsoen, Calvin Lu, Jeremy Hyman, Luke Morgan, James Robson

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Megan Thomas

Change & Communication Leader | Writer | Keynote Speaker | President, IABC NSW | Prosci®| SCMP

4w

Great session and lots of fun! Slowing down was a key takeaway for me. Building in time at the outset to understand what will actually work for your audience, not just what you assume will work, is much more efficient than rushing to a deadline and potentially designing the wrong thing.

Simon Banks

Author & Keynote Speaker on Creativity, Innovation & Design | Design Thinking | EmCee | Recovering Artist | Visual Storyteller | Occupational Philosophers Podcast Host

4w

Thanks for inviting us along IABC New South Wales. I really enjoyed the chance to spend some with your crew!

Midge McCall

Storyteller, cheerleader, inspirer. Looking for my next Comms & Engagement challenge in Sydney, Australia.

3w

A great event. Thanks so much. A timely reminder to test and test again before rolling out big comms was my key takeaway. And also, how good to use pictures sometimes in explanations!!

Lucy Hose

Strategic marketing, communications and stakeholder engagement leader | Passionate about diversity, inclusion and belonging

4w

Loved this event!

Patrick Armstrong SCMP

Strategic Communication Management Professional | Academic | Board Director

4w

This was such a fun and engaging event. Thanks Simon Banks for reminding us that empathy is at the heart of communication with impact.

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