What does it actually mean to be truly customer-centric? For communication professionals our focus should be on designing campaigns and programs that will resonate, engage and connect with our audiences. This was explored by Simon Banks at our IABC New South Wales event on Design Thinking. By pairing us up for an exercise to design an ideal wallet, bag or backpack for the other person, we learnt some valuable insights by applying the Design Thinking model to Empathise, Design, Ideate, Prototype and Test: ✅ Too often in the workplace we go straight to solution mode where we ideate. But this isn’t taking the time to truly understand the customer or stakeholder. ✅ Slow down. Take the time to ask our stakeholders deep questions on what they really need and want. ✅ In doing so, gain insights and develop empathy. ✅ This will lead to creative and strategic communication with impact. Thank you Simon Banks for such an insightful, fun and engaging session. Special thanks to everyone who attended for your high energy, creativity and enthusiasm. #IABCNSW #DesignThinking #Communication #IABC Megan Thomas, Asha Oberoi, Jane H., Lucy Hose, Sue Woodward, Aleks Gorgievski, Alicia Baertsoen, Calvin Lu, Jeremy Hyman, Luke Morgan, James Robson
Thanks for inviting us along IABC New South Wales. I really enjoyed the chance to spend some with your crew!
A great event. Thanks so much. A timely reminder to test and test again before rolling out big comms was my key takeaway. And also, how good to use pictures sometimes in explanations!!
Loved this event!
This was such a fun and engaging event. Thanks Simon Banks for reminding us that empathy is at the heart of communication with impact.
Change & Communication Leader | Writer | Keynote Speaker | President, IABC NSW | Prosci®| SCMP
4wGreat session and lots of fun! Slowing down was a key takeaway for me. Building in time at the outset to understand what will actually work for your audience, not just what you assume will work, is much more efficient than rushing to a deadline and potentially designing the wrong thing.