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From Nike's iconic swoosh to The Coca-Cola Company's refreshing beverages, these #brands made their presence known during the Euro Cup 2024 ⚽ Can you name all of them? Tell us in the comments 👇 #uniworld #uniworldstudios #nike #cocacola #adidas #eurocup #uefa #eurocup2024 #creativeads #brandcampaigns #marketingstrategy #advertising #agencymarketing

Did Adidas lose the German Football team's shirt deal because of a rapper? Kanye West's controversial remarks led Adidas to cut ties, impacting their revenues, especially with Yeezy shoes off the market. The German football team's poor performance also harmed the German Football Federation (DFB) financially. When the DFB opened bids for kits, Nike seized the opportunity and offered twice the amount that Adidas did. The result? The DFB terminated an almost 80-year-old relationship with Adidas in favor of a new 8-year deal with Nike. The move received heavy criticism in Germany, with some even calling it unpatriotic. What's your take? Did the DFB make the right call? #Adidas #Nike #GermanFootball #DFB #KanyeWest #Yeezy #Sponsorship #SportsBiz #FootballKit #NikevsAdidas #Sports #SportsMarketing #Branding #Sportswear #Marketing

The kit suppliers at the UEFA European Championship 2024 👕🌍. 🥇 Nike is the most prominent brand at the tournament with 9 deals, which ensures them a 37.5% visibility across all teams at the Euros. These 9 deals have an estimated combined annual value of $132.99 million, meaning the average value of their kit supplier deals is $14.77 million. 🥈 The only brand which comes close to Nike’s spending and exposure is Adidas, who has 6 active deals, meaning 25% of the teams at the Euros are wearing Adidas kits. The estimated annual value for all these 6 deals is $112.31 million, meaning the average value of their kit supplier deals is $18.71 million. 📊 This duo clearly dominates the market at the Euro 2024, with 62.5% of all competing nations wearing their kits. Furthermore, the brands’ combined annual spend ($245.3m) accounts for 93.83% of the expenditure across the 24 kit supplier deals. #nike #adidas #euro2024 #football #footballbusiness

MUST READ: FC Barcelona and Puma close in on record-breaking kit deal: FC Barcelona and Puma are close to reaching a historic kit sponsor agreement that would see the Catalans get around $329.5 million AUD (€200 million) a season, after negotiations between the two parties intensified over the past few weeks. The potential deal outlines that $189.35 million AUD (€115 million) will be fixed for FC Barcelona, but the figure is capable of rising to the $329.5 million AUD (€200 million) if a number of incentives are met. It remains unclear how many years the Puma deal would be for Barcelona. If this deal gets confirmed, it would be the most lucrative kit sponsor arrangement in football, smashing their rivals Real Madrid's current leading $196.06 million AUD (€119 million) deal with Adidas. However there is a major roadblock that has kept this deal at a standstill and that is the relationship between Barcelona and Nike. This deal is still active until the end of this current season and the sports apparel giant have been supplying the club's shirts and kits since 1998. Nike are currently offering minimum of $172.88 million AUD (€105 million) per term which can hit $255.21 million AUD (€155 million) if on and off-field variables are achieved. This obviously doesn't compare to the potential Puma deal and has Barcelona's biggest decision makers having to make the big call. Puma 'will not sign a single document' until the relationship between Barca and Nike is broken, but the company is willing to offer bonus money if the club can get out of its current Nike deal in a quick manner. Nike however are holding firm on their current deal because they believe it would incur losses of up to $576.3 million AUD (€350 million) if Barca were to walk. It leaves an interesting ultimatum for Barcelona who have a record deal right in front of them in a time of desperate financial struggle, but it would be at the expense of a fantastic 25-year relationship they have built with Nike. The La Liga champions have a total debt is €1.2bn and have sold naming rights to their stadium as well as rights to their El Clasico matchday kits in a time of extreme anguish. This deal presents a huge opportunity for the Blaugrana to record profits and dig the club out of the enormous hole they find themselves in. The post FC Barcelona and Puma close in on record-breaking kit deal appeared first on Soccerscene. #Football #Soccer #FootballNews

Puma and Adidas Lead Kit Sponsorships in Scandinavian Football 👕⚽️ Our latest analysis reveals that Puma and Adidas are setting the pace when it comes to kit sponsorships across the top football leagues in Scandinavia 🇩🇰🇸🇪🇳🇴 Puma has secured a dominant position, particularly in Sweden and Norway, while Adidas shows strong influence, especially in Denmark. These two brands are clearly the preferred choice for many clubs in the region! However, the landscape is not entirely monopolized. Brands like Hummel, Craft, and Nike are also establishing significant partnerships, with Hummel notably strong in Denmark and Norway. But what’s the Impact? For football clubs, partnering with these leading brands can enhance their market presence and brand value. At the same time, there’s an opportunity for other brands to innovate and establish their own foothold in this competitive environment. At Above Sports, we are committed to helping both clubs and brands navigate these dynamics to create valuable, long-lasting partnerships in the sports industry 🌟 #AboveSports #KitSponsorships

German Football Association (DFB): ❌ Adidas -> ✅ Nike (Hopes for Patriotism?) The German Football Association (DFB) has inked an eight-year deal with Nike as their official kit supplier, starting from 2027. The wild thing about this news? Adidas has been a DFB partner since the 1950s! The deal indicates a whopping €100 million per year bid from Nike, reportedly nearly double what Adidas offered. The decision is a surprise to the football and sponsorship world. No one expected Adidas to lose the bid. The German economy minister Robert Habeck said he “would have hoped for more patriotism.” I'm a German. How do I feel about it? When we talk business, the best offer wins. Nike's offering double the money. Congrats on winning the bid, Nike! I don't know all the ins and outs of this partnership and proposals. But a decades-long partnership against the canvas of patriotism carries its challenges. A reminder for brands and rightsholders: 1) Always re-innovate. 2) Make your offer stand out. 3) Never take a deal for granted. 4) Don't rely on patriotism when pitching. Nike won the bid, but let's remember that. German football is one of the most recognised in the world. Adidas is one of the most recognised German brands in the world. How did they come this far? Together. Pushbacks can be great lessons and often force you to challenge the status quo. Let's remember the Adidas slogan: "𝐈𝐦𝐩𝐨𝐬𝐬𝐢𝐛𝐥𝐞 𝐈𝐬 𝐍𝐨𝐭𝐡𝐢𝐧𝐠" Everyone loves comeback stories, especially in sports. I hope to see German teams wearing Adidas (again)! P.S. Is it the right move for DFB and Nike, or should there be more room for patriotism in such decisions? Thoughts? #SportsMarketing #Nike #DFB #adidas #sportsbusiness #football

How Puma is taking on Nike and Adidas at Copa America? To many, the German firm Puma was seen as a baby brother. This is reflected in overall sales, with Puma recording $2.1billion (£1.66bn at current rates) in revenue in the first quarter of 2024, compared to $5.46bn for Adidas and $12.43bn for Nike. As such, Puma is indisputably a challenger brand. Adidas has long had its tentacles wrapped around major FIFA tournaments, such as the World Cup, and UEFA’s prized assets- the European Championship and Champions League. But this summer’s Copa America is the first since 2004 not to have Nike as a sponsor of the tournament and the match ball. Instead, Puma has taken ownership, as part of a bigger deal including all of the South American football federation CONMEBOL’s country and club competitions. Yet Puma only sponsors one national team competing at the Copa America: Paraguay. Adidas sponsors eight (most notably Argentina and Mexico), Nike sponsors four (including the USA and Brazil), Marathon sponsors two, and Reebok sponsors one. It follows a pattern Puma has adopted in different markets, notably taking over sponsorship of the English Premier League ball from the 2024-25 season after a long period of Nike dominance, but sponsoring only one club in Manchester City. Puma also sponsors the ball in La Liga but does not sponsor any of Spain’s biggest hitters. NYT story by Adam Crafton, link below.

ICYMI: FC Barcelona and Puma close in on record-breaking kit deal: FC Barcelona and Puma are close to reaching a historic kit sponsor agreement that would see the Catalans get around $329.5 million AUD (€200 million) a season, after negotiations between the two parties intensified over the past few weeks. The potential deal outlines that $189.35 million AUD (€115 million) will be fixed for FC Barcelona, but the figure is capable of rising to the $329.5 million AUD (€200 million) if a number of incentives are met. It remains unclear how many years the Puma deal would be for Barcelona. If this deal gets confirmed, it would be the most lucrative kit sponsor arrangement in football, smashing their rivals Real Madrid's current leading $196.06 million AUD (€119 million) deal with Adidas. However there is a major roadblock that has kept this deal at a standstill and that is the relationship between Barcelona and Nike. This deal is still active until the end of this current season and the sports apparel giant have been supplying the club's shirts and kits since 1998. Nike are currently offering minimum of $172.88 million AUD (€105 million) per term which can hit $255.21 million AUD (€155 million) if on and off-field variables are achieved. This obviously doesn't compare to the potential Puma deal and has Barcelona's biggest decision makers having to make the big call. Puma 'will not sign a single document' until the relationship between Barca and Nike is broken, but the company is willing to offer bonus money if the club can get out of its current Nike deal in a quick manner. Nike however are holding firm on their current deal because they believe it would incur losses of up to $576.3 million AUD (€350 million) if Barca were to walk. It leaves an interesting ultimatum for Barcelona who have a record deal right in front of them in a time of desperate financial struggle, but it would be at the expense of a fantastic 25-year relationship they have built with Nike. The La Liga champions have a total debt is €1.2bn and have sold naming rights to their stadium as well as rights to their El Clasico matchday kits in a time of extreme anguish. This deal presents a huge opportunity for the Blaugrana to record profits and dig the club out of the enormous hole they find themselves in. The post FC Barcelona and Puma close in on record-breaking kit deal appeared first on Soccerscene. #Football #Soccer #FootballNews

Adidas announces Lamine Yamal, huge signing for adidas Adidas and a big loss for Nike The young Barcelona prodigy will wear the adidas X Crazyfast Messi “Spark Gen10s” in European and international competitions. 👟 _ _ _ _ _ _ | #digital | #linkedinsports | #sportsbusiness | | #investment | #privateequity | #marketing | #branding | #strategy | #sportsmarketing | #sportsbiz | #sportsbusiness | #sportsmedia | #sportsbroadcasting | #sportsindustry | #sponsorship | #digitalmarketing | #brand| #influencermarketing | #advertising | #socialmedia | #marketingandadvertising | #brands | #sports | #pr | #sales | #basketball |#deloitte | #football

Adidas takes forward its global ‘You Got This’ platform with the Team India T20 World Cup campaign, created by Fundamental Link in the comments Neeraj Kanitkar Fundamental adidas #mediabrief #Adidas #Fundamental #T20WorldCup #campaign #YouGotThis #TeamIndia #RohitSharma #BureauOfResearchOnIndustryAndEconomicFundamentals #advertising #marketing #media