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As faith in news and social media falters, brands face new challenges in maintaining authenticity and trust. In an article for shots , Matt Rebeiro, our Executive Strategy Director, highlights the critical issue of misinformation fuelled by AI, and offers brands strategic tips to foster genuine connections in this uncharted digital territory. Check out the full article below:

A new digital world is emerging with new challenges and opportunities. The media and advertising space are among the industries that are heavily involved. Regardless of AI regulation, the media and advertising industry is in the process of implementing new regulatory frameworks. These are supposed to be radical changes to ensure that every company plays by equal rules regarding competition, copyrights, tax, data, and privacy after the first two decades of digital ‘Wild West’. It's a complex and transformational process for market players, regulators, and innovators, too. With AI, it's different as it overlaps with many areas, laws, and industries. The EU's AI Act , the world's first comprehensive set of rules for AI, is a pivotal topic that demands the attention of every marketer, publisher, media company, service provider, regulator, and innovator, not only within the EU but globally. I'm super glad that Kai Zenner, Head of Office and Digital Policy Adviser for MEP Axel Voss (EPP group) in the European Parliament has accepted our invitation as a keynote speaker to the Q2 Leadership Club roundtable of Mediaspace.global: 'Most Engaging Tech & Media Sector Networking Platform 2023'. This conversation is to put the AI Act in strategic perspectives for leaders in media, marketing, tech, regulation, and innovation. After the keynote, which provides an 'executive summary' of what’s going on, we'll have a facilitated high-level discussion on how C-level decision-makers need to prepare for changes in 2024 and beyond. The virtual roundtable is under Chatham House Rules for a deeper and more informal knowledge exchange. Check out how to join - the number of virtual seats is limited for the sake of a quality conversation. https://lnkd.in/dpPkaV4q.. #aiact #digitaltransformation #globalnetwork #professionalconversations

ForGood With the rise of social media and the internet, misinformation has become a major threat to our democracy. The spread of false information during elections can sway public opinion, create division, and ultimately undermine the integrity of the democratic process. In recent years, we have seen how easily misinformation can spread and how difficult it is to combat. This is where companies like Anthropic come in. They recognize the importance of addressing election misinformation and are using their expertise in AI technology to do so. Anthropic's innovative product, Prompt Shield, utilizes advanced algorithms and machine learning to identify and flag false or misleading information online. This not only helps prevent the spread of misinformation but also empowers individuals to make more informed decisions. What sets Anthropic apart is their commitment to transparency and accountability in AI development. As we rely more and more on technology in our daily lives, it is crucial that it be used ethically and responsibly. Anthropic's dedication to promoting these values sets an example for others in the industry to follow. It is encouraging to see a rising trend in the tech industry towards using technology for positive change. Companies like Anthropic are paving the way for a future where technology is a force for good rather than a tool for manipulation or harm. In light of recent events surrounding election misinformation, it is more important than ever to support and applaud companies like Anthropic that are using their resources for the betterment of society. By safeguarding our democracy from false information, they are helping to protect our fundamental rights as citizens. So let us all continue to champion companies like Anthropic that are at the forefront of this movement towards using technology for good. Together, we can build a future where truth prevails over falsehoods and democracy remains strong with the help of responsible AI technology. #Anthropic #AI #ElectionMisinformation #TechnologyForGood

🌍 AI4Democracy: Defending and Strengthening Democracy through AI In a pivotal election year with 41% of the global population heading to the polls, we have launched #AI4Democracy (https://lnkd.in/dip5tcgz), a new research program that aims to tackle global threats to democracy through AI-powered solutions. With an international team of experts collaborating on impact-oriented research, AI4Democracy will focus on four areas: 1. Countering Disinformation: Kacper G. and Wesley Moy will provide guidelines for assessing AI-driven disinformation countermeasures. 2. AI in Decision-Making: Vehbi Deger Turan and Colleen McKenzie will showcase AI's potential for informed decision-making and collective agency. 3. Digital Moderation: Pedro Ramaciotti Morales will suggest guidelines for enhancing moderation in digital ecosystems. 4. Citizen Engagement: Bruce Schneier and Nathan Sanders will explore ways in which AI can increase citizen participation in the legislative process. If you want to learn more about the project, visit https://lnkd.in/gPcrKESd. #AI4Democracy #DemocracyProtection #aiinnovation #GlobalGovernance 🌐🤖🗳️

Mastering Gen AI Policies Using Social Media Guidelines Join us as we delve into the intricacies of crafting a Gen AI policy rooted in existing social media guidelines. Discover how companies can empower employees while safeguarding sensitive information in today’s digital landscape. Don’t miss this essential guide for corporate policy development! #GenAI #CorporatePolicy #SocialMediaGuidelines #DigitalSafety #EmployeeEmpowerment #PolicyDevelopment #BusinessStrategies #TechTrends #AIinBusiness #CorporateGovernance

Guarding Democracy: Navigating the Decline of Traditional Media Amidst the Rise of Social Media and AI Disinformation In an era marked by the relentless proliferation of social media platforms, the decline in viewership of traditional media outlets such as Fox News, CNN, BBC, CNBC, Washington Post, and Bloomberg should come as no surprise. As statistics reveal, these stalwarts of news dissemination have witnessed a significant drop in viewership, ranging from 8 to 17 percent. This downward trend raises profound concerns about the state of information consumption in our society and the perilous implications it holds. The allure of social media as a primary source of information is undeniable, yet its inherent susceptibility to misinformation is equally undeniable. Algorithms governing our social media feeds often create echo chambers, where we are fed content that aligns with our preexisting beliefs, preferences, and biases. Consequently, we are unwittingly insulated from diverse perspectives and critical discourse, breeding a culture of confirmation bias and intellectual stagnation. In a year fraught with consequential elections and pivotal decisions, the need for discernment and intellectual curiosity has never been more urgent. Succumbing to the echo chambers of social media and algorithmic determinism only serves to undermine the essence of democracy and erode the fabric of informed citizenship. It is incumbent upon us, as conscientious consumers of information, to transcend the confines of our ideological bubbles and actively seek out diverse viewpoints, even those with which we vehemently disagree. The solution lies in embracing intellectual pluralism and cultivating a habit of critical inquiry. Rather than passively consuming information that reaffirms our biases, we must actively engage with a spectrum of perspectives, interrogate the veracity of claims, and corroborate information from multiple independent sources. By eschewing algorithmic captivity and embracing intellectual autonomy, we can fortify ourselves against the perils of misinformation and safeguard the integrity of our democratic processes. Yet, as we navigate this complex landscape, we cannot afford to overlook the looming specter of AI-based disinformation. As technology continues to evolve at a breakneck pace, the threat posed by sophisticated disinformation campaigns orchestrated by AI algorithms looms large. Whether these nefarious tactics will influence the outcome of elections remains to be seen, but one thing is clear: vigilance and skepticism must be our guiding principles as we confront the challenges of the digital age.

The future of political campaigns is powered by artificial intelligence. At the International Political Campaigns Expo, we're showcasing how new technology and AI is revolutionizing the way leaders connect with their constituents across Africa. AI-driven solutions are enabling campaigns to analyze voter data, personalize messaging and optimize outreach like never before. By tapping into the power of machine learning, political campaigns can identify key voters, understand their needs and craft tailored strategies to win their trust and support. When utilized responsibly, this technology can help bridge the gap between leaders and the people, fostering greater transparency and accountability. Citizens can have a more direct line of communication with their representatives and their voices are truly heard. However there are valid concerns surrounding AI in the political sphere. Issues of bias, privacy and potential for abuse are very real and must be addressed head-on, for AI to be truly integrated in political campaigns on the continent. That's why it's crucial to implement ethical frameworks and collaborate with experts to ensure AI is deployed ethically and equitably. Visit us at the International Political Campaigns Expo to explore the future of political technology and harnessing the power of AI to Unlock Voting Potential. #IPE #TransformingPoliticalCampaigns

https://lnkd.in/dH-YUmnU Quotes from the article: Group of 20 leaders agreed Friday to join efforts to fight disinformation and set up an agenda on artificial intelligence as their governments struggle against the speed, scale and reach of misinformation and hate speech. It is the first time in the G20’s history that the group recognizes the problem of disinformation and calls for transparency and accountability from digital platforms, João Brant, secretary for digital policy at the Brazilian presidency, told The Associated Press by phone. G20 representatives also agreed to establish guidelines for developing artificial intelligence, calling for “ethical, transparent, and accountable use of AI,” with human oversight and compliance with privacy and human rights laws. #artificialintelligence #ai #generativeai #computerscience #languangeaggregators #largelanguagemodels #machinelearning #chatbots #aihallucinations #aimakingupstuff #falseinformatiom #aigenerateddata #fictionversusreality #fantasyversusreality #selfreinforcingloop #deviationfromreality #falseinformatiom #socialmedia #internet #misinformation #disinformation #hatespeech #socialengineering #aigeneratedimages #deepfakes #deepfakevideos #badactors #aisafety #aiethics #airegulation #aisafeguards #rogueAI #manversusmachine #existentialthreat #ghostinthemachine #risktohumanity #bigtech #airevolution #technology #g20 #groupof20

Ready to transform your government social media strategy? AI can help. Our latest blog, “AI and Government Social Media: A Strategic Guide for Navigating Compliance and Engagement,” provides valuable insights for state and local governments. Plus, don’t miss out on our free downloadable guide, “Mastering AI in the Public Sector: 65 Prompts for State and Local Governments.” Empower your team with AI-driven strategies that ensure compliance and boost engagement. Read more and download the guide: https://loom.ly/uB-G9g4

As we venture into 2024, it's fascinating to note that AI use in political campaigns has surged by over 30%, significantly influencing how candidates engage with voters. With the upcoming presidential election, the implications are both profound and unsettling. Notably, Trump's recent allegations of AI-generated image manipulation raise questions about trust and transparency in the electoral process. This trend of utilizing AI for campaign strategies presents both challenges and opportunities. While AI can enhance voter outreach through targeted messaging, it also enables the spread of misinformation and can distort public perception—creating a landscape where facts become blurred. To navigate this complex terrain, businesses and campaign teams should prioritize ethical AI practices. Engaging with legitimate data analytics and transparent strategies can help build trust with audiences. Additionally, leveraging AI-powered automation can streamline voter engagement efforts, ensuring your message reaches the right people without compromising ethical standards. So, how is your organization approaching AI in your strategies? Are you taking steps to ensure transparency and ethics in your use of technology? Let’s discuss how we can harness the power of AI responsibly for a better future. #AI #2024 #Elections #CampaignStrategy #EthicalAI