ID Comms’ Post

Advertisers: When it comes to gaining control of your digital media investments, you cannot afford to wait! 😬 75% of advertisers expect to increase their digital budgets in 2024, making it more important than ever for advertisers to understand the data behind their digital media investments. In this new age of programmatic, auction-based media, we need a new framework for auditing. One that moves beyond simple price benchmarking to a solution that gives real insight into the meaning behind the numbers to empower advertisers to make better media decisions. Enter: Digital Control™️ from ID Comms A groundbreaking solution to gaining control of your digital media performance. Our approach centers on 3 essential tasks: 1️⃣ Gain transparency into your spending, ensuring every dollar is working for you. 2️⃣ Protect your brand by ensuring your ads appear in high-quality, reputable environments. 3️⃣ Optimize your strategies for tangible brand growth, not just vanity metrics. Learn more here 👉 https://lnkd.in/gnedht3p #BrandsDeserveBetterMedia #IDComms #Media #Programmatic #MediaAudit #Advertising #PaidMedia #DigitalMarketing

In 2 years, digital media is projected to become a $1 trillion industry – addressable media is estimated to make up 80% of that spend. With digital now dominating the paid media landscape, the pressure is on advertisers to gain control of their digital media investments. But in this new era of media, there are countless data sources giving us an almost unlimited amount of information about these investments. 👉 How do marketers even start to dissect these reports? That's why we built ID Comms' Digital Control™ framework. It provides a straightforward yet impactful solution: 🎯 100% transparency into every media dollar spent. 🎯 High-quality, reputable ad placements to safeguard your reputation. 🎯 Focused optimizations to deliver that highest possible value. Advertisers who gain control of these will see an immediate boost in value and competitive edge in the digital media space. Learn more: https://lnkd.in/gJNie9sZ #IDComms #DigitalAdvertising #PaidAds #Programmatic #AgencyPartnerships #MediaBuying #MediaAudit

In 2 years, digital media is projected to become a $1 trillion industry – addressable media is estimated to make up 80% of that spend. With digital now dominating the paid media landscape, the pressure is on advertisers to gain control of their digital media investments. But in this new era of media, there are countless data sources giving us an almost unlimited amount of information about these investments. 👉 How do marketers even start to dissect these reports? That's why we built ID Comms' Digital Control™ framework. It provides a straightforward yet impactful solution: 🎯 100% transparency into every media dollar spent. 🎯 High-quality, reputable ad placements to safeguard your reputation. 🎯 Focused optimizations to deliver that highest possible value. Advertisers who gain control of these will see an immediate boost in value and competitive edge in the digital media space. Learn more: https://lnkd.in/gnedht3p #IDComms #DigitalAdvertising #PaidAds #Programmatic #AgencyPartnerships #MediaBuying #MediaAudit

There is an estimated $22 BILLION being lost in the programmatic supply chain according to the Association of National Advertisers. 💸 That's $22 BILLION that could be recovered and reinvested into growing brands! ID Comms' Digital Control™️ framework is helping advertisers recover wasted media investments and reinvest those dollars into driving brand growth. We focus on 3 essential tasks: 𝙏𝙧𝙖𝙣𝙨𝙥𝙖𝙧𝙚𝙣𝙘𝙮 into your spending to ensure every dollar is working for you. 𝙎𝙖𝙛𝙚𝙜𝙪𝙖𝙧𝙙𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙧𝙚𝙥𝙪𝙩𝙖𝙩𝙞𝙤𝙣 with high-quality, reputable ad placements. 𝙊𝙥𝙩𝙞𝙢𝙞𝙯𝙞𝙣𝙜 your strategies for tangible brand growth, not just vanity metrics. The Results? 🎯 Confidence and control over your digital media investments, real brand growth, and clarity that puts you steps ahead of the competition. Are you taking control of your media investments? Find out today: https://lnkd.in/gnedht3p #BrandsDeserveBetter #IDComms #MediaBuying #MediaPartner #Agency #Media

There is an estimated $22 BILLION being lost in the programmatic supply chain according to the Association of National Advertisers. 💸 That's $22 BILLION that could be recovered and reinvested into growing brands! ID Comms' Digital Control™️ framework is helping advertisers recover wasted media investments and reinvest those dollars into driving brand growth. We focus on 3 essential tasks: 𝙏𝙧𝙖𝙣𝙨𝙥𝙖𝙧𝙚𝙣𝙘𝙮 into your spending to ensure every dollar is working for you. 𝙎𝙖𝙛𝙚𝙜𝙪𝙖𝙧𝙙𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙧𝙚𝙥𝙪𝙩𝙖𝙩𝙞𝙤𝙣 with high-quality, reputable ad placements. 𝙊𝙥𝙩𝙞𝙢𝙞𝙯𝙞𝙣𝙜 your strategies for tangible brand growth, not just vanity metrics. The Results? 🎯 Confidence and control over your digital media investments, real brand growth, and clarity that puts you steps ahead of the competition. Are you taking control of your media investments? Find out today: https://lnkd.in/gJNie9sZ #BrandsDeserveBetter #IDComms #MediaBuying #MediaPartner #Agency #Media

Proximic by Comscore releases 2024 State of Programmatic Report: The report reveals that advertisers are turning to programmatic advertising in 2024 with 62% expected to increase year-over-year investment. #digitalmarketing #marketing

An interesting article for those who are planning to leverage the power of digital media in the days ahead. #digital #digitalmedia https://lnkd.in/g-y3Pa4U

🤔Are you concerned about the rise of Proprietary/Inventory Media and the money you're wasting on Programmatic campaigns? MMC's new Playbook for Advertisers takes a deep dive into the lack of Media Transparency across the industry, and why client-agency relationships need to be moved to a different footing. Download it now to discover:   💡How the changes in media and consumer adoption have affected the Marketing eco-system and the role of the Media Agency 💡Trends and risks in the Marketing Services industry 💡The advertiser point of view 💡Actionable recommendations for maximum accountability, transparency and effectiveness. ➡ https://lnkd.in/gJYncGpz #mediatransparency #marketingtransparency #marketingprocurement #mediaandmarketingcompliance

Principal Based Buying and Programmatic Media have been recurring themes over the past 4 days #AFM. Here’s how to optimize your media investment.

Traditional Search Dominates US Ad Spend in 2024 🔍 Traditional search is set to draw the largest share of US ad dollars in 2024, totaling $90.73 billion. Despite an 8.6% growth rate trailing behind retail media (26.0%), connected TV (18.8%), and social media (16.0%), traditional search remains pivotal. Google is projected to capture over half of this spend (50.5%). 💡 Why it matters: As advertisers increasingly balance digital and linear channels, identifying underutilized, less competitive platforms can offer strategic advantages. 🔗 Explore more insights here: https://lnkd.in/eJZbipcm #DigitalMarketing #AdSpend #SearchMarketing #AdvertisingTrends #MarketingStrategy