ID Comms’ Post

In 2 years, digital media is projected to become a $1 trillion industry – addressable media is estimated to make up 80% of that spend. With digital now dominating the paid media landscape, the pressure is on advertisers to gain control of their digital media investments. But in this new era of media, there are countless data sources giving us an almost unlimited amount of information about these investments. 👉 How do marketers even start to dissect these reports? That's why we built ID Comms' Digital Control™ framework. It provides a straightforward yet impactful solution: 🎯 100% transparency into every media dollar spent. 🎯 High-quality, reputable ad placements to safeguard your reputation. 🎯 Focused optimizations to deliver that highest possible value. Advertisers who gain control of these will see an immediate boost in value and competitive edge in the digital media space. Learn more: https://lnkd.in/gnedht3p #IDComms #DigitalAdvertising #PaidAds #Programmatic #AgencyPartnerships #MediaBuying #MediaAudit

Advertisers: When it comes to gaining control of your digital media investments, you cannot afford to wait! 😬 75% of advertisers expect to increase their digital budgets in 2024, making it more important than ever for advertisers to understand the data behind their digital media investments. In this new age of programmatic, auction-based media, we need a new framework for auditing. One that moves beyond simple price benchmarking to a solution that gives real insight into the meaning behind the numbers to empower advertisers to make better media decisions. Enter: Digital Control™️ from ID Comms A groundbreaking solution to gaining control of your digital media performance. Our approach centers on 3 essential tasks: 1️⃣ Gain transparency into your spending, ensuring every dollar is working for you. 2️⃣ Protect your brand by ensuring your ads appear in high-quality, reputable environments. 3️⃣ Optimize your strategies for tangible brand growth, not just vanity metrics. Learn more here 👉 https://lnkd.in/gJNie9sZ #BrandsDeserveBetterMedia #IDComms #Media #Programmatic #MediaAudit #Advertising #PaidMedia #DigitalMarketing

In just 24 months, digital media will become a $1 trillion industry, with over 80% being addressable media. With this massive shift, traditional auditing methods are going out of relevance. 🎯 To stay relevant in today's media landscape, advertisers must prioritize measuring what truly matters, rather than focusing solely on price. What does that look like? Shifting the conversation away from spending the least amount of $$, and focusing on quality media placements. That's how you can ensure your brand is getting the most value from your media spend. #DigitalTransformation #MediaBuying #MediaAuditing #ProgrammaticAdvertising #DigitalMarketing #IDComms

Advertisers: When it comes to gaining control of your digital media investments, you cannot afford to wait! 😬 75% of advertisers expect to increase their digital budgets in 2024, making it more important than ever for advertisers to understand the data behind their digital media investments. In this new age of programmatic, auction-based media, we need a new framework for auditing. One that moves beyond simple price benchmarking to a solution that gives real insight into the meaning behind the numbers to empower advertisers to make better media decisions. Enter: Digital Control™️ from ID Comms A groundbreaking solution to gaining control of your digital media performance. Our approach centers on 3 essential tasks: 1️⃣ Gain transparency into your spending, ensuring every dollar is working for you. 2️⃣ Protect your brand by ensuring your ads appear in high-quality, reputable environments. 3️⃣ Optimize your strategies for tangible brand growth, not just vanity metrics. Learn more here 👉 https://lnkd.in/gnedht3p #BrandsDeserveBetterMedia #IDComms #Media #Programmatic #MediaAudit #Advertising #PaidMedia #DigitalMarketing

In just 24 months, digital media will become a $1 trillion industry, with over 80% being addressable media. With this massive shift, traditional auditing methods are going out of relevance. 🎯 To stay relevant in today's media landscape, advertisers must prioritize measuring what truly matters, rather than focusing solely on price. What does that look like? Shifting the conversation away from spending the least amount of $$, and focusing on quality media placements. That's how you can ensure your brand is getting the most value from your media spend. #DigitalTransformation #MediaBuying #MediaAuditing #ProgrammaticAdvertising #DigitalMarketing #IDComms

🤔Are you concerned about the rise of Proprietary/Inventory Media and the money you're wasting on Programmatic campaigns? MMC's new Playbook for Advertisers takes a deep dive into the lack of Media Transparency across the industry, and why client-agency relationships need to be moved to a different footing. Download it now to discover:   💡How the changes in media and consumer adoption have affected the Marketing eco-system and the role of the Media Agency 💡Trends and risks in the Marketing Services industry 💡The advertiser point of view 💡Actionable recommendations for maximum accountability, transparency and effectiveness. ➡ https://lnkd.in/gJYncGpz #mediatransparency #marketingtransparency #marketingprocurement #mediaandmarketingcompliance

There is an estimated $22 BILLION being lost in the programmatic supply chain according to the Association of National Advertisers. 💸 That's $22 BILLION that could be recovered and reinvested into growing brands! ID Comms' Digital Control™️ framework is helping advertisers recover wasted media investments and reinvest those dollars into driving brand growth. We focus on 3 essential tasks: 𝙏𝙧𝙖𝙣𝙨𝙥𝙖𝙧𝙚𝙣𝙘𝙮 into your spending to ensure every dollar is working for you. 𝙎𝙖𝙛𝙚𝙜𝙪𝙖𝙧𝙙𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙧𝙚𝙥𝙪𝙩𝙖𝙩𝙞𝙤𝙣 with high-quality, reputable ad placements. 𝙊𝙥𝙩𝙞𝙢𝙞𝙯𝙞𝙣𝙜 your strategies for tangible brand growth, not just vanity metrics. The Results? 🎯 Confidence and control over your digital media investments, real brand growth, and clarity that puts you steps ahead of the competition. Are you taking control of your media investments? Find out today: https://lnkd.in/gnedht3p #BrandsDeserveBetter #IDComms #MediaBuying #MediaPartner #Agency #Media

Over the last decade, as programmatic spending drastically increased, extensive research has been conducted by industry governing bodies across the globe to support advertisers in understanding the programmatic supply chain. With this wealth of knowledge and actionable recommendations, the challenge for advertisers is not what to do, but where to start! ID Comms’ Programmatic Maturity Scorecard is designed to help media and marketing leaders uncover potential blind spots that might be hindering their programmatic success. Plus, it offers quick, practical tips that advertisers can use right away to get better media results. 👉It’s quick and easy, takes just minutes 👉It won’t cost you a thing 👉You get instant access to your customized results ID Comms | Programmatic Maturity Scorecard https://bit.ly/49ltkbt #BetterMedia #ProgrammaticMedia #ProgrammaticMaturity #ProgrammaticMaturityScorecard

There is an estimated $22 BILLION being lost in the programmatic supply chain according to the Association of National Advertisers. 💸 That's $22 BILLION that could be recovered and reinvested into growing brands! ID Comms' Digital Control™️ framework is helping advertisers recover wasted media investments and reinvest those dollars into driving brand growth. We focus on 3 essential tasks: 𝙏𝙧𝙖𝙣𝙨𝙥𝙖𝙧𝙚𝙣𝙘𝙮 into your spending to ensure every dollar is working for you. 𝙎𝙖𝙛𝙚𝙜𝙪𝙖𝙧𝙙𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙧𝙚𝙥𝙪𝙩𝙖𝙩𝙞𝙤𝙣 with high-quality, reputable ad placements. 𝙊𝙥𝙩𝙞𝙢𝙞𝙯𝙞𝙣𝙜 your strategies for tangible brand growth, not just vanity metrics. The Results? 🎯 Confidence and control over your digital media investments, real brand growth, and clarity that puts you steps ahead of the competition. Are you taking control of your media investments? Find out today: https://lnkd.in/gJNie9sZ #BrandsDeserveBetter #IDComms #MediaBuying #MediaPartner #Agency #Media

An interesting article for those who are planning to leverage the power of digital media in the days ahead. #digital #digitalmedia https://lnkd.in/g-y3Pa4U