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Unlock live attention insights with attentionPROVE 🔐 Track, validate, and optimise your multi-media campaigns with live attention data, ensuring your strategy aligns with objectives and maximises ROI. Now you can; ✓ Validate attention performance against your plan ✓ Adjust campaigns in-flight to boost ROI ✓ Leverage the world’s largest human attention dataset ✓ Measure performance across desktop, mobile, CTV, & BVOD Discover more here https://lnkd.in/g2JYR6ni #amplifiedintelligence #attentionmetrics #attentioneconomy

Predictions for 2024. No explanations, no supporting data, just my opinions. 1. CTV explodes 2. Cookies to UID2 will not be without it's growing pains 3. 1st party publisher data becomes very attractive again 4. The influx of ad and ad-tech businesses into Saudi Arabia far exceeds expectations 5. Gaming continues it's rise and the ad opportunities evolve at a ridiculous pace 6. Programmatic spend continues to increase #programmatic #programmaticadvertising #2024 #media #digital #predictions

CTV Ad Servers: Understanding CTV Ads- A Simple Guide In today's digital age, advertising has taken on new forms and platforms. One such platform that has gained significant attention is Connected TV (CTV). CTV allows viewers to stream video content through internet-connected devices like smart TVs, gaming consoles, and streaming sticks. As advertisers navigate this landscape, understanding the role of CTV ad servers becomes crucial. In this blog post, we'll delve into what CTV ad servers are, how they work, and why they matter. https://lnkd.in/gWayCXjP

Stay ahead of the game with the latest tech insights from the MTM/OTM Canada survey! Discover shifting trends in OTT, smart devices, online audio, social networks, and more. Find out how Canadians are changing their TV subscriptions, embracing Connected TVs, engaging with sports betting, and co-viewing habits. Don't miss out on valuable data for your brand! Media Technology Survey https://hubs.la/Q02FT7j90 #MTM #TechTrends #DataInsights 📱📺🎧📈

Hear from our Co-Founder and CEO, Itamar Benedy, as he gives a recap on IAB PlayFronts year number three! 🎉 This year’s big event covered many important topics including gaming trends, how console and premium studios can monetize their titles, and how data can help advertisers gain more value from gaming audiences. #IntrinsicInGame | #InGameAdvertising | #Advertising | #IABPlayFronts2024

Ad Tech 2025: Your Publisher's Programmatic Playbook is Here! The digital advertising landscape is changing rapidly, but publishers can stay ahead of the curve with the right programmatic strategy. This blog breaks down the key trends shaping the industry in 2024-25, from navigating a cookie-less future to harnessing the power of Connected TV, mobile gaming, and more. Get ready to maximize your revenue potential and adapt to the ever-evolving world of ad tech! Click here: https://lnkd.in/dWse46id #adtech #programmaticadvertising #publishers #digitaladvertising #marketing #advertising #technology #futureofadvertising #digitalmarketing #media #business #contentmarketing #innovation #marketingstrategy #data #mobilegaming #connectedtv #dohh #audioadvertising #videoadvertising #ecommerce #gaming #podcast

Online games are becoming a bigger business for news publishers. The New York Times has led the way; last year its gaming app got 2.6 million active users. A few weeks ago NYT hosted its first gaming live event in New York – potentially a new growth opportunity for its already large gaming business. More on the event from Digiday: https://lnkd.in/eZQvuEGG Plenty of other publishers are following suit. Axios highlighted three recent moves: BuzzFeed’s new game hub, Vulture’s expanded movie trivia, and a fresh lineup from Mashable – https://lnkd.in/eAbnQ_3W Over in Europe, “more and more media are banking on online gaming platforms to gain visitors, subscriptions, and ultimately revenue”, Romain Chauvet writes for The Fix Media. In the article he explores how publishers are betting on games, with a closer look at Ouest-France, a French daily that has built a diverse gaming platform in recent years. Read the full article: https://lnkd.in/eykjenda

Missing anything?!?% Maybe it's those CTV IFA's that would fill out your graph??? Don't settle for some of the data when you can fill out all of your data in your identity graph. 6 Billion CTV IFA's each month, fresh and active, matched to IP address, HEM, Manufacturer, timestamp, user agent and more! #ctvid #identitygraph #linkage #datafeed #multichannelmarketing

ROI…Make your dollar work harder to drive better campaign outcomes through our Performance TV® full-funnel media planning and buying services. Request a personalized demo today to learn how Simulmedia will cost efficiently plan, activate and optimize your ad spend leveraging National Broadcast/Cable TV📺, Connected TV 🛜 and Gaming 🎮!

The CTV market is rapidly growing, with significant revenue potential and enhanced targeting capabilities that outshine traditional advertising. It is not just a trend in the US; it is gaining acceptance in Europe, demonstrating its versatility and adaptability. With real-time analytics and creative strategies driving 80% of campaign success, CTV is transforming how brands engage users on large screens. CTV’s ability to deliver visually impactful, targeted campaigns makes it suitable for any industry looking to enhance user engagement and drive measurable results. Curious about how CTV can elevate your advertising strategy? Let’s connect to explore how it can work for your business.