Swift Marketing Insights’ Post

📱💥 The Digital Shift: Gaming Claims More Mobile Time 💥📱 Insider Intelligence sheds light on the evolving landscape of consumer behavior, with mobile gaming emerging as a dominant force. Here's why advertisers need to pay attention: 🕹️ Growing Engagement Across Generations: Even older demographics are embracing mobile gaming, spending significant time on their devices immersed in gameplay. 📱 Mobile Dominance: With 90.1% of digital gamers opting for mobile devices, it's clear that mobile gaming has become the platform of choice, surpassing consoles and desktops. 💡 Unlocking Advertising Potential: As developers introduce high-production mobile games with diverse in-app purchasing options, brands have a myriad of advertising formats to explore. 🔍 Opportunity Awaits: Testing and learning with gaming ads presents a promising opportunity for brands to tap into this burgeoning market. 🚀 Actionable Steps: To kickstart your mobile gaming advertising journey, the brand only needs to identify the target consumer and campaign objective. Admazing will identify games aligning with your customer base and design a campaign strategy. Embracing the digital shift in gaming isn't just about staying relevant—it's about seizing mobile gaming's vast potential to connect with audiences in meaningful and innovative ways. #MobileGaming #AdvertisingTrends #ConsumerBehavior #Admazing #digitaladvertising #mobileadvertising https://lnkd.in/eC63tU9t

As we step into the end of the first week of 2024, the digital advertising scene is gearing up for a shift. Succeeding in this competitive market demands a clear understanding of the vital role played by media channels. Let's explore the key media channels that will be the backbone of your digital success in 2024: 📺 Connected TV: The big screen is not just for entertainment – it's a strategic gateway to your audience. 🌐 Digital Out-of-Home: Essential to make your brand an integral part of the dynamic urban landscape. 🎮 In-Game Advertising: With several gamers constantly increasing, gaming has become more than just a game, it's a prime advertising arena. Do you have these powerhouses in your digital strategy for 2024? If you want to talk about these channels, connect with us at sales@tangoomedia.com. Let's discuss strategy and plan a victorious 2024 together! #Tangoo #Digitalmediapartner #ConnectedTV #DigitalOutOfHome #InGameAdvertising

Ready to peek into the future of ad monetization? Our latest blog post, "The Future Of Ad Monetization; Game Forum Edition," is your backstage pass to insights from industry leaders. Check it out! 🌐🚀 https://lnkd.in/eqpjKZX9 #AdMonetization #GameForum

According to eMarketer, US ad spend on video games totaled $8.6 billion in 2022, compared to $56.9 billion on social media, $67.2 billion on video, $68.4 billion on linear TV and $18.9 billion on CTV. As the CTV and video game market matures, look for more budget to diversify into more forms of media. #marketing #advertising

Accenture's "Reinvent for Growth" report surveyed 6,000 consumers across 10 countries about their media consumption behaviors. The report highlights how media companies need to radically reinvent themselves. One fascinating insight I found is that over 49% of respondents increased their time playing video games; our report suggests that merging with a gaming studio could be a radical change for media companies (we can already see this occurring in different ways across Disney, Netflix, and Warner Bros. Discovery). Check out the full report to learn more: https://lnkd.in/dRRTNhm3 #media #gaming #radical #reinvention

It's easy to be told to "target the right ad to the right player at the right time," but how exactly to you find all those "rights"? Zynga's VP of Ad Monetization and our own Head of Product talked about finding the right ad, player, and time; the challenges of in-game advertising right now; the importance of segmentation; and more. Watch the full video right here: https://buff.ly/47Blo4X #admonetization #admediation #inappadvertising #IAA #ingameadvertising #programmaticadvertising #mobilegames #mobilegamemonetization #adtech #mobileadtech #webinar #video #CPM #eCPM #ARPDAU

Today, gaming is a billion-dollar industry and one of the world’s most popular pastimes. So why has ad spend not yet caught up with its growth? 🤔💰 In the latest piece from our VP of Sales EMEA, Michael Smith, he breaks down: 👾 How gaming dominates entertainment and culture 🚧 Hurdles advertisers face when getting into gaming 🚀 How intrinsic in-game ads are closing the spending gap #AdvertisingSpend | #InGameAdvertising | #GamingTrends

Good read from WARC discussing the current state of in-game advertising! Despite some positive strides and the introduction of enhanced ad technologies and formats, investment in this area still falls short. Nearly 90% of advertisers now view gaming as a brand-safe channel due to advancements in fraud detection tools and measurement capabilities. This significant boost in confidence underscores gaming's transformation into a mainstream entertainment platform. It's high time for brands to tap into this underutilized medium! #Advertising #Gaming #BrandSafety #WARC #IAB #AdTech #DigitalMarketing #Evolution

The growth of #FAST and #AVOD worldwide is changing the game for sports viewing 📺 ⚽ Whip Media's CMO Jerry Inman reached into his programming playbook to discuss more. Read the full article at OTTVerse, https://lnkd.in/eA468TAm

Do not miss my latest article in OTTVerse on the the global growth of sports viewing on FAST/AVOD and how the consumption of sports content has undergone significant transformation!