illuma’s Post

𝐇𝐞𝐚𝐝𝐬 𝐮𝐩, 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬! Starting January 4th, Google will flip the switch on "Tracking Protection" for 1% of Chrome users (over 30 million), effectively blocking third-party cookies. https://bit.ly/3GQOCRL 𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐦𝐞𝐚𝐧 𝐟𝐨𝐫 𝐲𝐨𝐮? ⛔Targeted ad campaigns: Goodbye, personalized ad targeting based on browsing behavior. ⛔Website analytics: Get ready for a dip in tracking data. ⛔Privacy-first future: This shift towards user privacy is here to stay. But don't panic! 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐭𝐢𝐩𝐬 𝐭𝐨 𝐧𝐚𝐯𝐢𝐠𝐚𝐭𝐞 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞: 🔹Invest in first-party data: Build strong relationships with your customers and collect valuable data directly from them. 🔹Embrace contextual targeting: Target users based on their consuming content, not their browsing history. 🔹Explore alternative ad platforms: Look beyond Google ads and experiment with privacy-focused platforms. 🔹Prioritize user experience: Focus on creating valuable content and experiences that users want to engage with. Remember, this is an 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐭𝐨 𝐞𝐯𝐨𝐥𝐯𝐞 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐚𝐧𝐝 𝐛𝐮𝐢𝐥𝐝 𝐬𝐭𝐫𝐨𝐧𝐠𝐞𝐫 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞. #socialmedia #marketing #business #digitalmarketing #google #cookies #privacyfirst

🍪 Google's changes are making waves, and our latest blog illustrates the impact on #DigitalMarketing strategies. Discover how to harness first-party data and innovative solutions for precise targeting in the post-cookie era. Check it out: https://lnkd.in/gaWCvfM3 #MarketingInsights #WeAreMoore

𝐇𝐞𝐚𝐝𝐬 𝐮𝐩, 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬! Starting January 4th, Google will flip the switch on "Tracking Protection" for 1% of Chrome users (over 30 million), effectively blocking third-party cookies. https://bit.ly/3GQOCRL 𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐦𝐞𝐚𝐧 𝐟𝐨𝐫 𝐲𝐨𝐮? ⛔Targeted ad campaigns: Goodbye, personalized ad targeting based on browsing behavior. ⛔Website analytics: Get ready for a dip in tracking data. ⛔Privacy-first future: This shift towards user privacy is here to stay. But don't panic! 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐭𝐢𝐩𝐬 𝐭𝐨 𝐧𝐚𝐯𝐢𝐠𝐚𝐭𝐞 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞: 🔹Invest in first-party data: Build strong relationships with your customers and collect valuable data directly from them. 🔹Embrace contextual targeting: Target users based on their consuming content, not their browsing history. 🔹Explore alternative ad platforms: Look beyond Google ads and experiment with privacy-focused platforms. 🔹Prioritize user experience: Focus on creating valuable content and experiences that users want to engage with. Remember, this is an 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐭𝐨 𝐞𝐯𝐨𝐥𝐯𝐞 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐚𝐧𝐝 𝐛𝐮𝐢𝐥𝐝 𝐬𝐭𝐫𝐨𝐧𝐠𝐞𝐫 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞. #socialmedia #marketing #business #digitalmarketing #google #cookies #privacyfirst

Interesting article about how advertisers are recognizing the challenges in measurement, not just targeting, amidst the decline of third-party cookies. Jamie Seltzer's insight is particularly illuminating: "We’ve started to shift the conversation to also include measurement because it’s potentially even more impacted by the loss of third-party cookies [in Chrome] than targeting…There are so many tools and alternatives coming to market right now on the activation side of things, not so much when it comes to measurement.” Marketers are now reassessing their measurement strategies, placing emphasis on attribution, media mix modeling, and the implementation of innovative measurement methodologies. It's crucial for marketers to adapt their measurement approaches to the evolving landscape of digital advertising to ensure effective navigation through these changes. https://lnkd.in/dB23kqxT #DigitalAdvertising #Measurement #MarketingTrends #cookieless

Do you need to validate and attribute IDs like email addresses back to a person? Are you looking for a privacy-safe way to offer Household targeting to your advertisers? Intelligent Householding with TrueData enables clients to cluster ID linkages by the individual person and their household in an anonymized and privacy-conscious way. Learn more in our blog: https://lnkd.in/eSXz4fv2

Only 47% of marketers reported their company is working on a plan to approach cookie-free targeting: With cookie deprecation right around the corner, marketers need to future proof their digital advertising efforts. This blog post is a step-by-step guide on what B2B marketers should do now to prepare. https://buff.ly/3Tm07rA #google #search #cookie #tracking #marketing #ads #b2b

The #adtech industry is experiencing a significant transformation in its identity and, with 2024 on the horizon, the era of the once-dominant cookie is coming to an end. These changes are dividing the advertising landscape into two distinct environments: addressable (when a user can be identified with privacy-preserving methods) and non-addressable (when a user cannot be identified). However, advertisers have a significant opportunity to seize the growing non-addressable inventory trend and secure a competitive edge– this is where contextual targeting comes into play. Find out more: https://lnkd.in/gGK_mecP #ContextualAdvertising #Cookieless #PrivacyFirstSolution

It’s Q1 2024, and Google has initiated the planned deprecation of Third-Party C🍪🍪KIES. While this may not be groundbreaking news, it's particularly welcomed by STRG.CEO, juergen schmidt. ⬇ ⬇ ⬇   According to schmidt, "You need better ways to monetize your content, and what works best is using it to identify your own readers' 𝘢𝘤𝘵𝘶𝘢𝘭 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘴 and evaluate their behavior 𝘪𝘯 𝘳𝘦𝘢𝘭-𝘵𝘪𝘮𝘦 — and you don't need any third-party cookies to do that." 🙌🏾   Schmidt compiled a brief analysis of the inevitable end of a cookie era in response to Google's FLoC solution, which has since been replaced by The Privacy Sandbox; nevertheless, the message remains as relevant as it was in 2021! 𝐖𝐞 𝐚𝐫𝐞 𝐰𝐢𝐭𝐧𝐞𝐬𝐬𝐢𝐧𝐠 𝐚 𝐬𝐡𝐢𝐟𝐭 𝐚𝐰𝐚𝐲 𝐟𝐫𝐨𝐦 𝐝𝐞𝐦𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜 𝐝𝐚𝐭𝐚-𝐛𝐚𝐬𝐞𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐨𝐰𝐚𝐫𝐝𝐬 𝐩𝐫𝐞𝐟𝐞𝐫𝐞𝐧𝐜𝐞-𝐛𝐚𝐬𝐞𝐝 𝐦𝐨𝐝𝐞𝐥𝐬 𝐚𝐧𝐝 𝐛𝐞𝐡𝐚𝐯𝐢𝐨𝐫𝐚𝐥 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠.   Why is this important, and how can you tackle the challenges ahead? Find out here: https://lnkd.in/dgXYMiUG   Enjoy the read, and don't hesitate to reach out if you want to learn more about behavioral content targeting! 🧡 #STRG #google #marketingtech #privacysandbox #strategyfirst #behavioraltargeting #googleprivacy #contentmarketing #adtech #dataprivacy #digitaltransformation #advertisingtrends #marketinginsights #onlineadvertising #digitalmarketing #datadrivenmarketing #marketinginnovation #STRGbehave

The #adtech industry is experiencing a significant transformation in its identity and, with 2024 on the horizon, the era of the once-dominant cookie is coming to an end. These changes are dividing the advertising landscape into two distinct environments: addressable (when a user can be identified with privacy-preserving methods) and non-addressable (when a user cannot be identified). However, advertisers have a significant opportunity to seize the growing non-addressable inventory trend and secure a competitive edge– this is where contextual targeting comes into play. Find out more: https://lnkd.in/g3fj_P7b #ContextualAdvertising #Cookieless #PrivacyFirstSolution

𝐓𝐡𝐞 𝐑𝐢𝐬𝐞, 𝐅𝐚𝐥𝐥, 𝐚𝐧𝐝 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐓𝐡𝐢𝐫𝐝-𝐏𝐚𝐫𝐭𝐲 𝐂𝐨𝐨𝐤𝐢𝐞𝐬 ❗ ❗ 1️⃣ Why are third-party cookies crucial for optimizing your ad targeting and reaching the right audience effectively? 1️⃣ Google's decision to phase out third-party cookies has sparked curiosity. What motivated Google to take this step, and what implications does it hold for advertisers? 3️⃣ Now, let's paint a scenario where your favorite browser starts blocking third-party cookies. How would this change affect the effectiveness of retargeting efforts and the overall landscape of digital advertising? 4️⃣ How can we tackle the challenges posed by the demise of third-party cookies, and what strategies can advertisers adopt to navigate this evolving terrain successfully? These are the major facts about third-party cookies. We will further discuss the solution regarding blocking third-party cookies. I wanted to take a moment to remind you that should you have any queries, or require support regarding our services, please do not hesitate to reach out to me. I am here to assist you in any way possible. 🌐 Visit my website: 𝐰𝐰𝐰.𝐫𝐞𝐝𝐰𝐚𝐧𝐫𝐚𝐟𝐢.𝐜𝐨𝐦 📞 Call me directly at +𝟖𝟖𝟎𝟏𝟔𝟕𝟐𝟐𝟐𝟓𝟐𝟎𝟗 📩 Send an email to: 𝐫𝐞𝐝𝐰𝐚𝐧𝟏𝟎.𝐚𝐠@𝐠𝐦𝐚𝐢𝐥.𝐜𝐨𝐦 #googleanalytics #googletag #googletagmanager #digitalmarketing #facebookpixel #facebookadvertising #conversionapi #Analytics #ServerSideTracking #AnalyticsExcellence #gtm #ga4