IMI International’s Post

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With summer in full swing, North Americans have countless options to enjoy the season: festivals, concerts, sporting events, and more. But how are people choosing to unwind amidst the excitement? 🌞🌞🌞 Our IMI Pulse™ data reveals some key trends: ❤️ Connection with family reigns supreme, with 81% of North Americans prioritizing quality time together. 💤 Downtime is also crucial, with 78% making relaxation a priority. ✈️ While adventure calls for 54% with domestic trips and 34% eyeing international getaways. It's clear there's a diverse range of ways North Americans are savoring the summer's more tranquil moments. By understanding these trends, your brand can effectively tap into the summer moments of peace that consumers crave. 😉 #NorthAmerica #relaxation #VacationMode #worklifebalance #fuelbrandgrowth #FamilyTime #LongWeekend

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