IMI International’s Post

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What's the #1 purchase driver for North American Summer Games fans? 86% of sports fans say 'feeling good' is the key factor influencing their purchasing decisions. 💪 While the Summer Games are in full swing, how can your brand ride the momentum and capture the attention of fans once the the final medals are won? Revisit our 2024 webinar "The Performance of Feeling Good", exploring the influence of "feeling good", and learn how your brand can tap into the emotional connection of sports fans long after the closing ceremonies. Grab the full report HERE ⏩ https://hubs.ly/Q02Jl_JM0 #sportsmarketing #consumerbehavior #fuelbrandgrowth #paris2024

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