IMI International’s Post

What does fairness mean to sports bettors?   In our recent FairPlay Fair Betting Survey, we asked US & UK bettors just that. The UK audience repeatedly talked of 'honour' and 'respect', implying a general sense that they're not on a level playing field with their chosen bookmakers. Conversely, the US respondents explained fairness as being treated equally to other customers, while also regularly mentioning the demand for better prices and more transparency.   With over half of UK bettors surveyed stating that they'd been treated 'unfairly' by a sportsbook, many more than their US counterparts, is this linked to the UK market maturity or is there an underlying customer service issue?   https://lnkd.in/eirNymGA #fairplay #igaming #sportsbetting #survey

The 2024 Summer Olympics weren’t just a showcase of athletic excellence—they were a game-changer for video advertising. With 30.6 million viewers and 23.5 billion minutes streamed, the games set new benchmarks for media consumption and brand engagement. NBCUniversal's dominance in primetime and record-breaking ad revenue highlight the power of incorporating live sports in media plans. Explore our recap of the key media takeaways from Paris: #Paris2024 #VideoAdvertising #Olympics

Sports media is evolving, and gambling is at the center of it. Platforms like Action Network are turning fans into bettors, reshaping how we watch and engage with games. It’s no longer just about whether your team wins—it’s about how you can win. Is this the future of sports or are we losing something along the way? #SportsBetting #Gambling #SportsMedia Source: Did Sports Media Play Itself? By Tommy Craggs

With so many competitive events being held around the world every day, sports betting remains to be a universally popular activity that keeps operators in fierce competition with each other. In this article series, we offer practical advice on how operators can make their sportsbook stand out and deliver optimal results. Read on to learn more ➡️ https://lnkd.in/gqtdT6Fa #BeTheGameChanger

As media rights values plateau and fall across global sport, betting has become the fastest-growing vertical for sports rights-holders globally. Our latest report provides a comprehensive deep-dive into the relationships and commercial dynamics between rights-holders, betting rights aggregators and sportsbooks, and looks at the reasons behind the market’s growth. 🟢 Learn about the key deals and developments in the global betting rights market. 🟢 Find out how rights holders are monetising their betting rights. 🟢 Discover the direction of travel for rights holders and aggregators. The report features in-depth case studies, spotlighting deals between Sportradar and ATP Tour, Genius Sports and the National Football League (NFL), IMG ARENA's deal with European Leagues, and other deals struck by the five major European football leagues. Secure your copy now to unlock these insights 👉 https://lnkd.in/ecFMsJG3

The global sports betting industry is worth more than $100bn in 2024 and will continue growing year-on-year as new markets legalise and regulate. In our Betting Rights Report, we delve into the underlying reasons for this growth, providing expert analysis on developments and major deals in the global betting data and streaming rights market. The report includes: ✅ Case studies that bring the industry's biggest deals to life with details on rights fees, process, competition and strategy. ✅ Detailed breakdowns of sports betting industry processes and dynamics, unravelling the relationships between aggregators, rights-holders, and sportsbooks. ✅ A prognosis of the sports betting market’s development and its direction of travel. ✅ The largest collection of exclusive betting rights fees you can find anywhere, plus US sports betting market analysis, and more. 👉 Get your hands on insights you won’t find anywhere else: https://lnkd.in/ecFMsJG3

Great to join Jason Ribeiro, Ph.D. of Calgary Surge last night at the Global Business Forum in Banff and talk about the Business of Sport and Entertainment. We are entering a new age of fandom. The sports industry is a $200B ecosystem now, all underpinned by the world's most passionate consumer.  While industry revenues and valuations are at all-time highs, they are increasingly predicated on our ability to engage a rapidly changing customer at a time when competition for fan attention is also at an all-time high. We know fan bases are drastically less homogenous than we once thought. And 76% percent of consumers today expect personalized experiences. The future growth of our industry lies in our ability to build deep relationships with our fans. To do that, we must first understand them. Data-centric fan experiences create deeper, more meaningful connections, leading to increased engagement, loyalty and revenue. #GBF2024 #SportsBiz #SportsTech