Impression’s Post

I can’t wait for this webinar from 3 Communications experts … You don’t want to miss it … Register with the link below ⬇️ #NCA #MembersFirst #membercommunications #PrivateClubsOnline

It’s one thing to hear about the importance of online presence from the team and I, but Amanda couldn’t have summed it up better! Take a look at this snippet of Amanda’s chat with Declan and Warwick from Reputation’s annual customer conference - #Transform24

Reflecting on some of the moments that solidified my passion for marketing and events by looking back of my time apart of FIU Homecoming Council. The organization that introduced me to the world of mega-events/ communications and entrusted me as A.D of Communications to mass market one of Florida International University biggest annual events! Check out highlights of my work since then in my online creative portfolio: https://lnkd.in/e8EAx5JP #openforwork #digitalmarketing #experientialmarketing

To all my communications and public engagement colleagues: what conferences have you found helpful to attend and/or speak at, pertaining to your skill sets?

It's here! The agenda for the LMA Mid-Atlantic Regional conference has just been released. What are you most excited about? Let me know in the comments! Have you registered yet? You can do so here: https://lnkd.in/egaXvNuu p.s., stay tuned for speaker unveils for the breakout sessions 🤩 #legalmarketing #marketing #businessdevelopment

Last week, I had the honor to be guest speaker at a panel organized by Fenwick & West and the National Advertising Division (NAD) on the topic of "Best Practices: Endorsements and Claim Substantiation" 💡 . I really enjoyed the insightful discussion with Mary Engle and Kimberly Culp. If you missed it, you can find the webinar replay below 📽 . Here's a snippet of some takeaways for in-house counsel who are navigating the world of endorsements and marketing claims substantiation ✏ : 🗒 1) Invest in building trust in your relationships with business partners as that will lead to smoother and more fluid communication; which you definitely need to anticipate risks before they become real problems and provide adequate advice. 🗒 2) Make sure to plan ahead to set aside any required budget, staff & other resources for required backup substantiation (such as user testing or sales data) before the claim is made or published. 🗒 3) It's not enough to have well drafted influencer marketing guidelines / policy and solid contracts, it's key to have effective compliance monitoring programs in place to watch out for any possible deviations, timely address insufficient disclosures and put an end to any affiliate relationships in case of recurrent failure to comply. 🗒 4) Regulators are increasingly strict with "puffery" and superlative, general superiority, "best" type of claims, so be sure to adequately qualify the claim to avoid explicit or implicit messages that cannot be supported with data. 🗒 5) When evaluating marketing claims, be sure to put on the "typical consumer" hat, and assess whether an average consumer would reasonably expect to achieve the results the ad is claiming and what the "net impression" of the claim will be. https://lnkd.in/gU-pwRtm

In Margaret W Batuszkin’s latest article she offers tips on how to successfully market a new association event with ease. In the article she notes that clear objectives and a comprehensive marketing plan and timeline are key to securing member participation and desired results. Read more: https://loom.ly/8yfpUKg

Profectio’s Top Advertising And Marketing Stories For March 2024 https://buff.ly/43Qi9G8 Just before we close the book on March 2024, let’s take a quick recap on the most popular stories about the Canadian advertising and marketing industry from Profectio.

Showing up at industry events is one of the most effective ways to land clients in a specific niche. But first, you need a few core marketing materials in place... Fortunately, 7 business-building experts will help make sure they’re on point in the upcoming Virtual Business Building Intensive. Today’s your LAST CHANCE to get in, though… so if you haven’t yet registered, go here now!

Reminder - Today is the kickoff call for the 2025 LFA Chicago Conference. See details below for how to join. If you want to get involved, but can’t make the meeting today, DM me and I can send you info!