Influur’s Post

Lecrae, Olivia Dunne, And More: NBCUniversal’s Enlisting A Star-Studded Lineup Of 27 Creators For The Paris Olympics: NBCUniversal is taking an unconventional approach to cover the 2024 Paris Olympics by partnering with major social platforms to assemble the "Paris Creator Collective." This star-studded lineup includes 27 influential creators like rapper Lecrae, gymnastics star Olivia Dunne, and popular TikTokers. The creators will have unprecedented access, attending the Games and trials to create custom behind-the-scenes content showcasing athletes, events, cuisine, and celebrations. This multi-platform program aims to engage younger audiences by offering a unique insider's perspective. Advertising partners can work with NBCUniversal on sponsored creator posts from Paris. With iconic city landmarks as venues, Paris 2024 organizers are reimagining the Games to increase public accessibility. NBCUniversal's unconventional creator team allows brands to connect with the next generation through authentic influencer voices experiencing the global gathering first-hand. 👉🏼 Read the full story by clicking here: https://lnkd.in/gX3W-zvK #InfluencerMarketing #Influencer #ParisOlympics #NBCUniversal #Creators

Dhar Mann Studios Taps Media Ace Sean Atkins To Lead Expansion: Dhar Mann Studios, known for its inspirational scripted videos with a massive online following, has appointed media veteran Sean Atkins as President and COO to spearhead the company’s expansion. Under Atkins’ leadership, the studio plans to broaden its content offerings into new genres, venture into live events, merchandising, and strategic partnerships. Sean Atkins brings extensive experience from media giants like MTV, Disney, HBO, and Yahoo to drive growth through strategies rooted in audience engagement and feedback. 👉🏼 Comment below for link to read the full article! 👉🏼 Don't forget to subscribe to our weekly newsletter so you don't miss any of the top stories in the #influencermarketing world. #InfluencerMarketing #Influencer #DharMannStudios

Explore the uproar over BookMyShow Coldplay concert ticketing, where fans claim unfair treatment and tech-savvy users exposed flaws in the system Fans have expressed their frustration with BookMyShow, alleging that the ticket sales for the Coldplay concert were poorly managed, with accusations of preferential treatment given to employees and influencers. In a twist, tech-savvy individuals exploited the Inspect Element tool to uncover the “Buy Ticket” link before its official release, raising concerns about fairness in the ticketing process. Additionally, BookMyShow issued a cautionary statement advising against purchasing tickets from unauthorized sellers, as prices on these platforms skyrocketed to an astonishing ₹3 lakh, highlighting the risks associated with secondary market transactions. #ColdplayConcert #BookMyShow #TicketSales #ConcertFrustration #FairnessInTicketing #EventManagement #LiveMusic #TicketingIssues #ConsumerRights #TechSavvy #InspectElement #UnauthorizedSellers #SecondaryMarket #ConcertTickets #MusicFans #TicketingConcerns #EmployeePreferentialTreatment #InfluencerAccess #PriceGouging #ConcertExperience

3 Strategies For Building Brand Authenticity With Hispanic Consumers   In today's dynamic and competitive marketplace, brand authenticity for the Hispanic consumer needs to be redefined as a “must” rather than a “nice to have.” This audience, comprising over 63 million people, represents nearly 20% of the U.S. population and is steadily growing. From a financial perspective, not engaging with this segment could be costing businesses millions of dollars.   https://lnkd.in/gXCRp8XJ                               Sabio Holdings (TSXV: SBIO) (OTCQX: SABOF), a California-based ad-tech company that specializes in delivering highly targeted ads, insights, technology and services in ad-supported streaming to top #Fortune100 brands.   #tsx #sbio #otcqb #sabof #sabioholdings

The 2024 Paris Olympics is not just a spectacle of sports, but a grand stage for brands to connect with a global audience. In PMG’s latest POV, we take a closer look at the main challenges and opportunities shaping the advertising landscape: 👀 Viewing Trends: NBCUniversal has adapted to a streaming-first media offering with new interactive features, multi-view functionality, and a storytelling approach across all platforms 💰 Media Costs: Increased media costs due to the rise in interest and viewership, especially in women's sports, have caused many high-impact media spaces to sell out fast 💬 Strategic Messaging Considerations: Expect real-time conversations, an influx of influencer marketing, and programmatic advertising for the first time ever How can brands break through the clutter? Discover more insights and recommendations from our experts: https://bit.ly/3R2mZL1

🥇 🏆 How is NBC working to boost engagement at the Paris Olympics? By bringing in stars like Snoop Dogg, Kelly Clarkson, and Jimmy Fallon, NBC is hoping to add excitement and entertainment to the Olympics coverage. Influencers like Alex Cooper will host interactive watch parties on Peacock, ensuring that coverage resonates with younger viewers. 🎙 NBC will show all events live on Peacock, catering to Gen Z’s preference for streaming. Expect a blend of sports and entertainment with unique features like heart-rate monitors on athletes’ parents and Snoop Dogg’s interviews, creating a dynamic viewing experience. NBC's mix of celebrity involvement, influencer engagement, and creative broadcasting aims to make the Paris 2024 Olympics a hit with Gen Z, setting a new standard for sports coverage in the digital age. 👏 #Olympics #GenZ #NBC #Paris2024 #SportsMarketing #InfluencerMarketing #LiveStreaming #DigitalAge #Entertainment #Innovation

𝐔𝐧𝐯𝐞𝐢𝐥𝐢𝐧𝐠 𝐭𝐡𝐞 𝐑𝐢𝐬𝐞 𝐨𝐟 #𝐊-#𝐩𝐨𝐩 #𝐄𝐯𝐞𝐧𝐭𝐬: 𝐀 $20.5 𝐁𝐢𝐥𝐥𝐢𝐨𝐧 𝐌𝐚𝐫𝐤𝐞𝐭 𝐛𝐲 2030! K-pop isn't just music—it's a global phenomenon that continues to captivate audiences across all demographics. Our latest report reveals that the K-pop Events Market, valued at $8.9 billion in 2023, is projected to surge to an impressive $20.5 billion by 2030, growing at a CAGR of 7.5%. This growth is fueled by fan engagement, advanced digital platforms, and immersive experiences that go beyond concerts to include fan meets, festivals, and exclusive merch collaborations. 🌟 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 𝐋𝐢𝐧𝐤 :https://lnkd.in/d_UQgmU9 With Asia-Pacific leading the way and North America, Europe, and emerging markets catching up, K-pop events are rewriting the rules of global entertainment. Dive into the dynamics of this vibrant market—artist selection, social media influence, and innovative formats like gamified events are transforming how fans connect with their idols. If you're ready to explore opportunities in this electrifying sector, this report is your gateway to the future of K-pop! 🎤🎶 𝑲-𝒑𝒐𝒑 𝑬𝒗𝒆𝒏𝒕 𝑴𝒂𝒓𝒌𝒆𝒕, 𝑲𝒆𝒚 𝑷𝒍𝒂𝒚𝒆𝒓𝒔 𝒂𝒓𝒆: 1. HYBE 2. Live Company Group plc. 3. PK-UK Events Limited 4. SubKulture Entertainment 5. Filmmaster Group #Kpop #EntertainmentMarket #MusicIndustry #GlobalTrends #FanEngagement #GMMTV2025 #Drake #Hezbollah #Terroristattack #EishaSingh #EventManagement #KpopEvents

🎡 Spin to Win: Connecting Through Fun! 🎡 During the multiple celebrations of the Hispanic Heritage Month, our digital roulette activation has been a perfect example of how to engage audiences in a meaningful way. Participants spun the wheel for a chance to win exciting prizes, all while deepening their connection with our customer’s brand. This interactive experience not only created an unforgettable moment but also allowed us to gather priceless access to our audience for keeping the connection through future digital activations. By blending entertainment with engagement, we’re not just promoting products; we’re building lasting relationships. Want to bring this level of connection to your brand? Let’s talk about how we can create engaging activations that resonate! 💬✨ #NeoSol #FiestasPatrias #BrandEngagement #Goya #Independencia #Marketing #Demos #DigitalActivations #IntegratedMarketing #HispanicHeritageMonth #DigitalRoulette #SpinWinConnect

🌟 Fyre Festival: The Fire that fueled streaming’s scam obsession 🔥 From an exclusive island to a global embarrassment, the Fyre Festival is more than a tale of botched logistics—it’s a fascinating case study in deception, influencer marketing, and the psychology of modern scams. Our latest article covers: ➡️ How the Fyre Festival became a cultural phenomenon for all the wrong reasons. ➡️ The role social media played in fueling its rise—and downfall. ➡️ Why scam stories like this continue to captivate audiences on streaming platforms? The Fyre Festival documentaries are more than chronicles of a failed event; they capture a moment that highlights modern society’s obsession with image and exclusivity. As digital media and influencer culture evolve, the lessons from the Fyre Festival remain relevant to this day. Curious about the Fyre? 🔗 Read: https://lnkd.in/gg4uStyF hashtag 🔈 Listen: 👇 #Fraudweek #FyreFestival #ScamCulture #SocialMediaMarketing #Streaming

📣 New programming announcement 📣 In less than a week, the Influencer team will be heading back to the Croisette. We're hosting several events with our amazing partners including a new opportunity with Adomni, where we'll be discussing the impact of creators beyond digital platforms, particularly in DOOH extensions and executions. Want to see more newness? Head to the link in the comments below 🎁 #influencermarketing #canneslions #canneslions2024