Inhouse Content Team’s Post

Growth

Popular brands have an intangible effect on American culture. As symbols of eras past and present, they’re associated with identities, lifestyles, and trends in society. Using data from 24/7 Wall St, this graphic lists some classic American brands that are owned by foreign companies. https://lnkd.in/gvZxKSqV #classic #americanbrands #foreignowned #companies #unitedstates

A simple search on Google will tell you that in skin care fragrance is actually considered the leading cause of allergic reactions on the skin, and a lot of people struggle with redness, peeling skin, eczema and dryness thanks to it. But as a marketer you are given a legacy product with fragrance as its USP. So what do you? Here's a superb way of tackling this, watch and learn!

I CAN'T GET ENOUGH OF THESE POWERFUL CONVERSATION - and this is the last one in this series! This was a powerful interview - so calm and chilled, yet full of insights that are great! Two top highlights for me. #ROYALJEANS: We unpack how Meghan Markle ended up buying Tshepo Jeans. It was through word of mouth - Tshepo gave the best service to someone who then later told Meghan about their experience. #PURPOSEANDIMPACT: How what could have been a fatal accident gave Tshepo perspective to focus on what is important and his brand - “I’m now existing in a space of purpose and impact” Check out these key conversations point below: #1 Growing up in Tsakane, inspired to come to Johannesburg after seeing the Jo’burg city skyline on Generations (That’s every young black child) #2 Being raised by women, and how he paid homage to the women who raised him through the Tshepo brand #3 He first studied film because he was a storyteller, but pivoted into fashion #4 How dropping out of his studies was a blessing in disguise and how dropping out was the fuel he needed to achieve his goals and dreams #5 How he named his brand “Tshepo” #6 Unpacks why black Africans lacks confidence, and that the brand name “Tshepo” is intended to inspire confidence in us #7 Design or creative requires confidence #8 A crisis or challenge is an opportunity - an opportunity to educate, tell your story and set the record straight #9 “I am one of the few people to use a generic, black name and put a premium price to it”  #10 Speaks about how the name “Tshepo” has inspired and given young entrepreneurs confidence to create brands using their own names, identities and are also price with unwavering confidence.  #11 “African is not just patterns, we can do amazing stuff… the best cotton comes from Zimbabwe, there are 800 different species of indigo die (blue of the jeans), 600 of them come from the continent, the jean and how is made was inspired by the continent - so the key ingredients, come from the continent” #12 Challenges as a business owner - balancing between being a creative, a designer, whilst having to be an entrepreneur in the business, and having to deal with owning a business that has responsibilities such as salaries, etc.  #13 Finding the right people is one of the hardest things, people with the right attitude and skills.  #14 We’ve had customers from #Paris, #NewYork, #Sweden, #Amsterdam, #LA - all through the power of social media and word of mouth. We were positioned for a global customer. #15 Don’t take advice from everyone, because only you know your vision. https://lnkd.in/dRW4-4XW

The Niche Fragrances market remains incredibly appealing, with strong investment interest from both established beauty and luxury companies, as well as financial institutions. At CARRARA advisory, we’re excited to announce the release of our latest industry report on Niche Fragrances. If you’re interested in the report, feel free to reach out to me or contact CARRARA Advisory directly https://lnkd.in/eW4nup8t #nichefragrances #fragrances #beauty #industryreport

With the rise of the "olfactory economy", #Niche perfume brands have experienced explosive growth in the past two decades[2000-2020], giving birth to cutting-edge fragrance brands with distinctive personalities such as #lelabo, #diptyque, #KILIAN ,#byredo,#MFK ,#FredericMalle,etc. The initial distribution options for such brands are often Representative niche perfume collection stores in a region/country can well maintain a niche and unique brand image and promote sales for niche brands. Niche perfume collection #stores not only meet the diversified purchasing needs of consumers, but also allow many niche perfume brands to more directly target precise consumer groups. So we publish this article [Niche perfume collection stores around the world], this Chinese version of the article was published on our WeChat official account[吴雷说].

Off-White’s China strategy: New owners, new approach? LVMH Off-White #china #strategy

I met Edahn Golan in 2007 in Hong Kong. I was Head of Global Business Development for double DTC Sightholder Dalumi Group’s jewelry company. "The Golan" was the Editor-in-Chief of IDEX, the diamond financial news source at the time. Information & data junkies, both, I found a kindred spirit. Edahn Golan has unparalleled access to diamond data globally, yes. But his uncanny ability is to look for the truth in the data, then, and this is the rare part, rise way above the fray to see the macro trends that help his client stay ahead of the curve. Ahead of Forbes, CNN, and Mashable & Tech Crunch, it was Edahn who got excited about my first disruptive fine jewelry retail start-up and did an article in IDEX. Since then, I’ve had the pleasure of working on projects with him, ying-yang experiences from which I have learned and grown. To get this endorsement from him is a real success for me, 13 years later, this man knows my work ethic to the soles of my feet and has seen me in action. I can’t thank him enough for this endorsement and summary of what I do that I couldn’t have put better myself. #Jewelry #Gemstones #Diamonds #BusinessStrategy #Growth

Is this the big bad turn for LVMH? LVMH has had one heck of a run from $39 in 2009 up to $996 in 2023. But since April 2023, it just has NOT been able to break that $1,000 psychological mark. And since the beginning of last year, we've seen it form a bearish Head and Shoulders pattern. Now I am not a total bear yet. We do need the price to break below the neckline before we get all excited about the short. But until then it's a patience game. We also have other indicators showing potential downside to come including: Price<200 20>7 RSI<50 Target $412 Let's see how it plays out, cause this could make a change any week now. Check out my #LVMHF analysis on @TradingView: https://lnkd.in/gwMdi_wR #LVMH #LouisVuitton #otc #bluechips #stocktips

Eternal, the fourth largest perfume group in China, is gearing up for an IPO. With 64 brands under its management, Eternal's move towards an IPO signifies significant growth potential and strategic expansion plans in the fragrance industry. The decision to go public comes as Eternal aims to collaborate with more brands, develop retail channels, and open its own perfume collection store. In the face of fierce competition from giants like Loreal and LVMH, and the potential withdrawal of brands like HERMES, CREED, and VERSACE from self-operation, Eternal sees the IPO as a necessity to introduce new brands and secure funds to build a proficient team for brand management. Moreover, the transition towards an IPO aligns with the owner's vision to pass the reins to a younger management team and seek external capital for growth opportunities in partnership with brand collaborators. This strategic move not only ensures the sustainability of the business but also opens doors for new investments and brand partnerships. As Eternal prepares for this significant milestone, the spotlight shines on its diverse portfolio of brands, highlighting the company's position as a key player in the multi-brand perfume operation sector. Stay tuned for more updates on Eternal's journey towards IPO and its continued commitment to innovation and brand excellence. ETERNAL manager below brands: ACCA KAPPA ATKINSONS BRUNELLO CUCINELLI CHPARD COACH CREED FURLA GRAFF JIMMY CHOO LALIQUE LAVIN MCM MONCLER MONTBLANC MOSCHINO  TOUS VAN CLEEF & ARPELS VERSACE 4711 BABOR ALBION ULSTRASUN ELEGANCE LAURA MERCIER MODO DR. VRANJES   HERMES BVLGARI HUGO BOSS BUBERRY GUCCI #Eternal #IPO #PerfumeIndustry #BrandManagement #BusinessGrowth