How we talk about climate change matters a lot to whether people take action, and the message needs to be tailored to the audience.
«Some messages produce different results in different countries. This message, which appeals to the recipient’s sense of knowledge, increased support for climate measures in Romania by 9 per cent. In Canada, however, it reduced support by 5 per cent.»
«KNOWLEDGE: “99% of climate experts believe the planet is getting warmer and that climate change is primarily due to human activity”.
“Writing a letter to future generations is most effective in increasing political support for climate measures, and in increasing the belief that climate change is a problem. The second most effective measure is to say that almost all climate experts agree,” says Christian Klöckner, a professor at Norwegian University of Science and Technology (NTNU)’s
Department of Psychology.
«Dire warnings and writing a letter to your future self were the least effective measures in Norway.»
«Legislators and campaigners must adapt their messaging to the public.»
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