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Analysis from 2019 to 2025 shows influencer marketing spend growth outpacing traditional social ad spend in the U.S., with a peak difference in 2021. This trend indicates the increasing value of influencer partnerships for brands seeking to amplify reach and authenticity. Companies investing in influencer marketing are poised to benefit from higher engagement rates and deeper consumer trust, reshaping the advertising landscape. https://lnkd.in/eAHZDA8B #InfluencerMarketing #AdSpendTrends #MarketingStrategy

Exciting announcement for the influencer landscape in the Netherlands!📣 At &.media group, we prioritize transparency and responsibility in advertising. That's why we show our full support for the new influencer certification initiative, "Certified by influencerregels.com". This move emphasizes our commitment to promoting accountable advertising practices and contributing to a more trustworthy and professional influencer sector. This initiative, spearheaded by the country's leading marketing and advertising associations, including the DDMA, marks a significant step towards enhancing transparency and trust within the industry.🤝 Influencers participating in the program will undergo an e-learning course aimed at educating them on responsible advertising practices, ensuring they understand and comply with relevant regulations. We believe this initiative will provide much-needed clarity for all stakeholders, fostering stronger relationships between our agency creators, and brands. By empowering creators with clear guidelines, we anticipate increased confidence and professionalism across the board! We would love to hear your thoughts on this exciting development and join us in shaping a more reliable landscape for influencer marketing!✅ #InfluencerRegels #InfluencerCertification 

Brands’ #influencermarketing requests for proposals (#RFPs) are zeroing in on measurement and attribution as well as how #influencer agencies and #platforms will keep them abreast of emerging trends, according to influencer marketing execs, who say overall the RFPs are now much more sophisticated than previous years. Call it another ripple effect of influencer marketing maturation. In this piece by Kristina Monllos, we speak to Chelsea Goodson of Find Your Influence, Inc, Danielle Wiley of Sway Group, and Nick Miaritis of VaynerMedia.

Influencer marketing ad spend is set to hit $24 billion by the end of 2024, according to Influencer Marketing Hub. With bigger budgets and more players, the demand for competitive analysis is rising. 📈 Marketers are digging into competitors’ influencer strategies and exploring insights from alternative verticals to better optimize their strategies. Piet Southey, head of clients Europe at BDB, tells Digiday: “The metrics that we track via Companion and the metrics that clients are interested in are changing with trends in the sector and as measurement tools improve.” Read more in the Digiday article, linked below. #socialcommerce #influencerstrategies #measurement

Hey, fellow agency friends! Exciting news - my team recently just rolled out an agency edition influencer marketing playbook. It’s packed with insights to keep you ahead of social media trends and it also delves into campaign strategies, influencer selection, and campaign budget maximization. Download the full report here: https://lnkd.in/ggBxUQhg As we always strive for improvement, feel free to DM me if you have any feedback on the playbook or if you’d like to know even more about other specific insights.☺️ #AgencyPlaybook #AgencyPartnership #InfluencerMarketing #AgencyLife #AgencySuccess #InfluencerMarketingAgency #PartipostMY

“The market has so many competitors” - Sebastian Wulff Are you thinking of expanding your influencer marketing game across the Atlantic? We recently spoke to Sebastian Wulff from Brandwatch, where we explored how to navigate the competitive market in the US effectively and the importance of adapting to differences in regulations. Discover: 🔷 How to engage the US audience effectively 🔷 The differences in dynamics between US and EU influencer marketing 🔷 The importance of transparency and collaboration in influencer marketing Huge thanks to Sebastian Wulff for illuminating the strategic considerations when expanding to the US. Read the full article here: https://lnkd.in/dA9xMY4x Check out our interview with Sebastian here:https://lnkd.in/d9t2-YuK Listen on the go on Spotify: https://lnkd.in/dXyk3HVP Follow us for more about the creator economy! #gigapay #influencermarketing #gigatalks #interview #brandwatch

Achieving the most optimal results for your clients while maximizing your agency’s ROI - are you able to do both simultaneously?📈🧐 We recently launched our first agency playbook to help you navigate the dynamic influencer landscape and unlock the full potential of your campaigns. 🔎 What can you expect from the playbook? • 2024 Social media & influencer trends in Malaysia • Key considerations of forging long-term influencer partnerships  • Optimal budget allocation for SME & large enterprise clients  • Successful and effective influencer marketing campaigns 👉 Download your full report here: https://lnkd.in/ggBxUQhg #AgencyPartnership #InfluencerMarketingAgency #InfluencerMarketing #Marketing #AgencyLife #LongTermPartnership #BusinessGrowth #PartipostMY #Malaysia

Influencer marketing is booming—what does that mean for brands? 📈 Kelly Dye, VP of Influencer Strategy at Acorn, was quoted in Digiday, highlighting the rising costs and evolving dynamics in the industry. "As creators become more savvy about their business, additional fees are causing many of the increases. These include content rights for the brand, cost of ad access to the influencer’s handle, and exclusivity for product categories." Kelly has seen 10-20% fee jumps year-over-year in her decade-plus in the industry. Find the full article in the comments below! 👇 Thanks for the feature, Kimeko McCoy! #InfluencerStrategy #Digiday #InfluencerMarketing #MarketingInsights

🚀Exciting news! The IPL 2024 - Influencer Marketing Report has just been released! 🏏✨ Discover valuable insights such as top brand-influencer partnerships, dominant influencer categories, before vs. after influencer campaign analyses, and more from the last IPL season. Download the complete report now. [Link in Comment Section] #IPL2024 #InfluencerMarketing #MarketingInsights

Join us on Dec. 6 as we share highlights from the 2023 Influencer Disclosure Guidelines, then speak to a panel of representatives from the Influencer Marketing Steering Committee for their perspective on how the business of influencer marketing is evolving. REGISTER: https://lnkd.in/gV8Ac_tC #influencermarketing #advertisingselfregulation