ICA - Institute of Canadian Agencies’ Post

The next #EffieCanada deadline is coming up this Friday. ⏳ Feeling stuck? Join us today (Feb. 20th) at 2:00pm ET for our webinar "Demystifying the Entry Kit: Tips & Tricks for Entering the 2024 Effie Awards". Sign up here: https://lnkd.in/gKX8hVpP #CallForEntries #EffieAwards #Effies #MarketingEffectiveness  Effie Worldwide

What if there was a way to get inside the minds of #Effie judges to find out how they think? 🧠 Well, we have a few ways: 📖 Read the Effective Entry Guide to learn how the judging process works, what judges are looking for in each section, and how to make your case stand out (in a good way): https://lnkd.in/eh-QCvw3 💬 Get judges’ feedback on your past Effie entry by requesting a custom Insight Guide: https://lnkd.in/eH-qttUA 📋 Apply to become an #EffieCanada Judge (open to #ICA member agencies and their clients): https://lnkd.in/esBbV3JK #CallForEntries #EffieAwards #Effies #MarketingEffectiveness Effie Worldwide

It's time to participate in Young Lions Finland 2024 and create your own spotlight! 🦁 In this creativity competition you can put your skills to test outside of everyday agency life on a national level, and for the winners, on an international level. Competition has seven categories: Design, Digital, Film, Marketers, Media, Pr and Print. The Winning Teams (Gold) of each category will get to represent Finland at the Cannes Young Lions Competition at the festival week in Cannes in June. If you're 30 years old or younger and you work in marketing and/or communication, this competition is for you! You must enter as a team of two. Team members do not have to be employed by the same company. The competitions pre-registration is now open! Pre-registration will ensure a place in the Young Lions Finland info webinar 1.2. and an invitation to the competition brief 9.2. After briefing session you can make the final decision and sign in for the competition. 👉 Read more about the competition: https://lnkd.in/daVbB9CW 👉 Pre-register here: https://lnkd.in/dFzE9zKH #younglionsfinland #younglions #cannes #canneslions #creativity

SIGA, as lead partner, are pleased to continue to share the Sport Transparency Index evaluation criteria that will be used to evaluate European Sport Stakeholders ahead of the public launch of the Index in June 2025. The overarching framework encompasses four key domains, which will be used in the Sport T Index to analyse transparency and governance across sport organisations. Following our recent report on the pilot study that validated the 15 indicators that is used by the Index, today we are showcasing one of the key criteria themes: The Organisational / Governance Domain. 🤝 Register your interest to be involved in the project: https://lnkd.in/ed46E8rS Emanuel Macedo de Medeiros Artur Mendes Ricardo de Buen Raffaele D'Orsi CSMP Jaqueline Oliveira Miguel Gouveia de Brito Francisco Melo Nuno Perestrelo Eden Horton Carlos Henrique Nascimento Julie Gülsev Kassap Anca-Maria G. Álvaro Jordão de Sousa Augusto Cesar Piaskoski Ella Joanes André Calapez Dawn Peart Reginalda Obara Sophie Moore (she/her) Mihail Boyadjiev Josie Cassar Panos Papageorgiou Nicola Allocca Roberto Armelin, CPC-A Roberto Fiore Mohammed Ahmed Philipp Reissner Finn Kellermayr Ana Beatriz Mori Donna G. Follow us on X/Twitter, LinkedIn, and our website to stay up to date with the Sport T-Index project! #sporttindex 𝘋𝘪𝘴𝘤𝘭𝘢𝘪𝘮𝘦𝘳: 𝘍𝘶𝘯𝘥𝘦𝘥 𝘣𝘺 𝘵𝘩𝘦 𝘌𝘶𝘳𝘰𝘱𝘦𝘢𝘯 𝘜𝘯𝘪𝘰𝘯. 𝘝𝘪𝘦𝘸𝘴 𝘢𝘯𝘥 𝘰𝘱𝘪𝘯𝘪𝘰𝘯𝘴 𝘦𝘹𝘱𝘳𝘦𝘴𝘴𝘦𝘥 𝘢𝘳𝘦 𝘩𝘰𝘸𝘦𝘷𝘦𝘳 𝘵𝘩𝘰𝘴𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘢𝘶𝘵𝘩𝘰𝘳(𝘴) 𝘰𝘯𝘭𝘺 𝘢𝘯𝘥 𝘥𝘰 𝘯𝘰𝘵 𝘯𝘦𝘤𝘦𝘴𝘴𝘢𝘳𝘪𝘭𝘺 𝘳𝘦𝘧𝘭𝘦𝘤𝘵 𝘵𝘩𝘰𝘴𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘌𝘶𝘳𝘰𝘱𝘦𝘢𝘯 𝘜𝘯𝘪𝘰𝘯 𝘰𝘳 𝘵𝘩𝘦 𝘌𝘶𝘳𝘰𝘱𝘦𝘢𝘯 𝘌𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘊𝘶𝘭𝘵𝘶𝘳𝘦 𝘌𝘹𝘦𝘤𝘶𝘵𝘪𝘷𝘦 𝘈𝘨𝘦𝘯𝘤𝘺 (𝘌𝘈𝘊𝘌𝘈). 𝘕𝘦𝘪𝘵𝘩𝘦𝘳 𝘵𝘩𝘦 𝘌𝘶𝘳𝘰𝘱𝘦𝘢𝘯 𝘜𝘯𝘪𝘰𝘯 𝘯𝘰𝘳 𝘌𝘈𝘊𝘌𝘈 𝘤𝘢𝘯 𝘣𝘦 𝘩𝘦𝘭𝘥 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘪𝘣𝘭𝘦 𝘧𝘰𝘳 𝘵𝘩𝘦𝘮.

Round Two of Effie Awards South Africa Judging: A "Professional" Recap for my "fans" - I mean, my followers and community members a.k.a connects. Welcome to round two of Effie judging—what a wild ride! It’s absolutely mind-blowing to be in a room filled with industry titans: CEOs, MDs, and company owners, while little old me still checks his bank balance like it’s a marketing KPI before deciding if I can afford another tequila. Talk about feeling special—like the last ad in a campaign nobody remembers! The conversations are a delightful blend of robust ideas and interesting perspectives. It’s incredible how everyone can disagree without turning it into a verbal smackdown. Instead, we all politely point fingers at each other, like, “I know who you work for…” It’s like a friendly competition where we all know we’re in the same ad-venture together! (see that pun, what I did - word Smith and not Will Smith) Overall, round two has been an incredible experience! I’m really enjoying this judging gig and being part of such a dynamic industry. Sure, I’m giving back (for free, sort of—my clients are probably lined up with second or third briefs, ready to stress-test my weekend). But hey, bragging about judging is my new favorite pitch! Here’s to advertising—the wild love affair we can’t quit! It’s the only gig where we’re so passionate about our work that we can’t help but complain about it. Seriously, how do we manage to enjoy the WORK while simultaneously feeling like we’re not working at all? It’s pretty damn awesome if you ask me! #EffieAwardsSA #EffieDialogue #MarketingEffectiveness #Jury #MeetTheJudges ACASouthAfrica #Advertising #Creative #Strategy

📢 On 18 September, we hosted a dynamic online webinar titled "Support the Implementation of Good Governance in Sport," bringing together experts and stakeholders to delve into the latest developments in sports governance. 🔹 Keynote Speaker Antoine Duval, Senior Researcher at the Asser Institute, delivered an impactful address highlighting that good governance remains a fundamental condition for the autonomy and legitimacy of sport governing bodies and that it is dynamic and contextual. 🔹 James Carr, Deputy Executive Director of ASOIF, shared valuable insights from the ASOIF Fifth Governance Review, showcasing how International Sport Federations are evolving and meeting higher governance standards. 🔹 We concluded the event with an exciting preview of our upcoming SIGGS 3.0 self-evaluation tool for good governance, set to launch in December 2024. This tool will provide sports organisations with comprehensive assessments, guidance, and tailor-made action plans to elevate their governance practices across 6 dimensions of good governance and a total of 31 topics. 🤝 A big thank you to all our participants and speakers for their contributions! Your engagement and insights are crucial as we work towards enhancing governance standards across the sports sector. Stay tuned for more updates and the official launch of SIGGS 3.0!

Part 3 of our BBN sponsorship series is here! Our founder, Nengi Akinola, shares valuable insights to help brands make the most of their marketing efforts. Two key takeaways: - Coordinate your campaigns with BBN sponsorship (Colgate-Palmolive and Guinness Nigeria did it well!) - Develop a task rollout strategy for maximum impact Share with brands who could benefit from these tips! Tag them in the comments below

Want to learn how top football teams are processing MILLIONS monthly from their loyalty programs? We’re excited to join Sport Lisboa e Benfica, Club Brugge, and Malmö FF in the Football in Business Webinar to unveil the secrets of building Membership Schemes and Loyalty Programs in Sports. What we’ll cover: 1) Monetize Cashback Partners: How to automate sports club cashback partners to process $50M+ volumes (for a 300k member size). 2) How to Replicate Success Story of Benfica: How to replicate the success of Benfica, a club processing ~$100M with 1000+ cashback partners. 3) Start your loyalty program with Kalder: How to start monetizing and gamifying your football club’s loyalty program in just a few weeks. It’s more important than ever for football clubs to create engaging experiences and monetize their fandom. Learn from the best tools and leaders in loyalty Hugo Vicente de Freitas and Thomas Rypens. From our team, Gökçe Güven, Michael Sutherland, and Felipe Machado will also be speaking. Come say hi! Register for free at https://lnkd.in/dPPPbs2U.

⏳ Time is running out. The #EffieCanada Bonus Deadline this Friday is your last chance to get those entries in before submissions close. Hot tip: Don't wait until Friday to start your entries in the Entry Portal. Pop in, take a look around and get comfy: https://lnkd.in/gCXCx6xB Setting up the basic info in your entries now, can help you avoid that last minute scramble. 🍳 #CallForEntries #EffieAwards #Effies #MarketingEffectiveness Effie Worldwide

📰 The Kapnative Newsletter Edition 11 🌐 This Week's Edition Highlights: 1️⃣ South African Rugby Nears $75 Million Private Equity Investment: SA Rugby is close to securing a $75 million private equity investment. The deal involves selling a minority share in its commercial rights to a new company, aimed at enhancing the sport's commercial value. 2️⃣ Surge in Share Value for Major US Private Equity Firms: Major US private equity firms witness a $40 billion surge in share value, driven by strong performances in credit and insurance investments. 3️⃣ CVC Capital Partners Closes $6.8 Billion Asia Fund: CVC Capital Partners closes its sixth Asia fund, securing $6.8 billion in capital commitments, exceeding its initial target. The fund will focus on investments in core sectors across Asia. 🚀 Stay Tuned for More Insights!  Stay ahead in the world of alternative investments. Our mission is to keep you well-informed and prepared for the exciting opportunities in the ever-evolving financial landscape.