Instrument’s Post

Connecting Through Compassion: Uber's 2024 Super Bowl Impact Uber's 2024 Super Bowl ad exemplified Integrated Marketing Communications (IMC) by humanizing the brand and resonating deeply with viewers. Beyond rides, Uber highlighted electric vehicles and sustainability, appealing to environmentally conscious consumers. Their multi-channel strategy included interactive digital experiences and real-time social media engagement, inviting active viewer participation. This customer-centric approach strengthened brand loyalty and sparked conversations on urban mobility's future. By seamlessly integrating these elements, Uber not only captured attention but also inspired action, showcasing IMC's power in forging empathetic connections and driving meaningful societal change. This campaign illustrates how compassionate storytelling and strategic alignment can effectively engage diverse audiences. #superbowlcommercials #marketing #MKTG5519 https://lnkd.in/emnsSEam

Have you seen the new Uber Eats video taking the internet by storm? It's a masterclass on how to Uber-charge your online presence and stand out in the digital crowd. As professionals, we should be taking notes. Embrace the unexpected, leverage multimedia, and cultivate an engaged community. Most importantly, stay nimble and adapt to the ever-evolving digital landscape. Channel your inner llama, get creative, and Uber-charge your online game. The digital world is calling for disruptors. Who's ready to answer? #mktg5519 #interactive communications

Problem: Find the year that Uber acquired more than 2000 customers through celebrities Business benefits and insights that are achieved: Uber employs different advertising channels such as billboards, celebrity endorsements, bus stops, TV ads, buses, and radio campaigns—to reach a diverse audience and maximize the impact of its marketing efforts. Operating advertising channels increases the brand presence and reach. It also increases regional and contextual relevance. For example, promoting Uber rides during major events or holidays when demand is high. Among the channels listed, TV advertising is generally the most expensive. The costs associated with TV ads include production, airtime, and the potential need for celebrity endorsements, all of which can add up significantly, especially during prime time or major events like the Super Bowl. The endorsement can be expensive based on celebrity. Billboard ads are expensive but generally less than high-profile TV ads. Effective advertising leads to increased user acquisition (both riders and drivers), which boosts the number of rides and deliveries, scaling revenue. Uber's platform benefits from network effects—more users attract more drivers, which improves service availability and further attracts users. Through ad analysis, they also work on dynamic pricing. Uber uses surge pricing during high-demand periods, increasing the fare price when supply is low and demand is high. This helps maximize revenue, especially during peak times. Solution: https://lnkd.in/eidxAKa6 Check StrataScratch for more data-related questions. #sql #dataanalysis #uber #stratascratch 

I love this. Prove Demand - Improve Delivery - Dominate the Market. For more complex companies consider the following 👇 1. Incorporate TAPs and Channels to your offering in order to prove demand on smaller segments 2. Improve delivery that can influence and improve the delivery of your wider offering The result will be that you dominate the market by offering the best solutions for your customers. #PartnerStrategy101

Whilst we all know software companies like Expedia, Spotify and Ebay that have driven growth through product led businesses with their Agile "pods and squads", this model is essential to future innovation and growth across all sectors. My colleague, Alex Moseman and I, draw on examples as varied as Gore and Zillow (Real Estate) to provide a framework for innovation and growth. Enjoy! #productbasedcompany #organisationaldevelopment #innovation #growth

I take an Uber to work every day. It got me thinking about ROAS (don't ask how). Suppose the Uber costs me 10 INR. However, Uber charges the driver a commission of 3 INR for every ride, meaning Uber's net revenue from my ride is actually 3 INR. But if Uber spends 2 INR on ads, things get interesting. The net revenue Uber makes from my ride is 3 INR, and the ad spend is 2 INR. So, ROAS= 3 / 2 = 1.5 This means that for every 1 INR Uber spends on advertising, they earn 1.5 INR in net revenue. And that, kids, is how we calculate ROAS.

Here's what's wrong with the Uber Eats #SuperBowl teaser ad ⤵ All in all, it achieved its intended goal to get people talking - not to mention the fabulous earned media so far ... It's relevant ✅ , humorous ✅ and capitalizes on two celebrities and quotes one of their most recent iconic #BeHonest moment ✅. 🚩 BUT In my work, I am usually very meticulous and I pay attention to the smallest details because they DO make a difference, *especially* at this scale. I couldn't help but notice a few things I would have done differently with this teaser. 👀 It is mostly about how the message could have been conveyed more genuinely and how it was shot. Here we go: 0:05 - David should have just appeared from behind the wall as if he was just hearing Victoria speaking. Instead, he is just standing there (and barely moving throughout the scenes). 0:10 - Victoria is looking straight at the camera saying "David, I'm trying!" when David is clearly behind her. It doesn't evoke the emotion it should. 0:12 is a better shot for this. 0:18 - after saying his line, David should have gone behind the wall so that it connects with Victoria's next shot 0:19 0:19 - otherwise it doesn't make sense for Victoria to look behind and almost shout when David is right there close to her. 0:21 - David should appear again from behind the wall to "continue their conversation" These are just a few fine tweaks that would have made the scene feel more like a genuine interaction. Can't wait to see the actual ad! What are your thoughts on this? Did you also notice these fine details? Let me know ✨

When you want to market your services, you don't just market it at one place. SPREAD ACROSS Just like Uber. In the UK, Uber was now available for people to book TRAINS. Wondering what Uber did to market their services so every single person knows? They ran an ad on the train track reading boards, with a clear message "UBERXXXXXXXLLL" On billboards - "Split your ride with 200 people. Trains - now on Uber" They used quintessential Uber Lingo but with a train twist With different messages On different billboards, for example "Please meet your driver on Platform 7 Trains- now on Uber" Lessons to include: 1. When you have a service to sell- spread your message everywhere possible on earth. 2. Write your message clearly and mix quirky style to make it memorable. 3. Don't plan to sell your services directly without making people aware first. #Marketing #Uber #Awareness #SEO

When you want to market your services, you don't just market it at one place. SPREAD ACROSS Just like Uber. In the UK, Uber was now available for people to book TRAINS. Wondering what Uber did to market their services so every single person knows? They ran an ad on the train track reading boards, with a clear message "UBERXXXXXXXLLL" On billboards - "Split your ride with 200 people. Trains - now on Uber" They used quintessential Uber Lingo but with a train twist With different messages On different billboards, for example "Please meet your driver on Platform 7 Trains- now on Uber" Lessons to include: 1. When you have a service to sell- spread your message everywhere possible on earth. 2. Write your message clearly and mix quirky style to make it memorable. 3. Don't plan to sell your services directly without making people aware first. #Marketing #Uber #Awareness #SEO

See what’s buzzing in the world of tech with our weekly round-up of news. From Netflix Ads to Uber Rides and more, we have you covered. Read on below for a bite-size version of the news you want to know. https://brnw.ch/21wJXpU