PLANTVERSE’s Post

Today's consumers are increasingly focused on their protein intake, significantly altering the food and beverage industry landscape. Protein has transcended its athletic associations to become a fundamental component for everyday consumers who are conscious about health and wellness. Plant-based proteins are gaining popularity alongside traditional sources as more consumers look for sustainable and nutrient-rich alternatives. This trend presents a significant opportunity for brands to innovate and cater to this expanding market. In 2024, companies that pioneer in the protein sector, particularly those offering healthier and eco-friendly products, are poised to take the lead. Providing high-quality, protein-enriched snacks, drinks, or meals is an essential trend that should not be overlooked.🚀 The Food Institute Read more about the protein obsession here: https://lnkd.in/eDdxGenc #Protein #FoodTrends #Innovation #PlantBased #CPG #FoodandBeverage #HealthAndWellness

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