interrupt’s Post

Meet Rich, our Chief Marketing Officer here at John Good Group 👋 How did Rich get to where he is today? We’ve discovered where he started, his top tips for succeeding, and the challenges he faced. One of the exciting elements of his skillset he has developed is, “creating momentum every day.” As he puts it, “My favourite team check-in is asking them, ‘Are you winning?’” 🏆 Click the link in the comments below to read more about how Rich became Chief Marketing Officer 👇

Want to know the secret to winning awards? Well first, you need to do great work. But that’s no secret. The real trick is having strong PR to let the world know we did that work. With the exception of a superbowl spot or two, we probably haven’t seen a single bit of award-winning work out in the wild. We see it in our feeds, shared by the agencies and people and trade magazines and awards shows we follow. And by the way, that’s the first place most of the judges see it too. We never saw Leon the allegedly dead lizard live. We didn’t take the unfiltered history tour at the British museum (we were at the Harry Potter show). And even if we live in New York, we never saw the ubiquitous fearless girl because we work on Madison Avenue and not Wall Street. And PR doesn’t just lead to shiny objects. It attracts clients and talent. We are in the business of selling other people’s products, but the most successful agencies are the ones who also know how to sell themselves. I’m not trying to undermine the value of doing great work. To win awards, the work has to be great. And even if we take awards out of the equation, we should make our work great because we love advertising, we want to do right by our clients, and we take pride in what we do. But if we want to build more successful teams and agencies, the PR has to be just as great. #advertising #awards #leadership

Bad News Builds Your Brand Chris Deri of Corporate Advisory Businesses, and Chief Corporate Affairs Officer, at Weber Shandwick (the global PR Firm) shares his top strategy for building your brand and reputation even in midst of delivering bad news in a terrible situation. We can benefit from his powerful message. Often leaders hide or run from a problem or accident. Some even build a team to make problems "go away" or and “sweep them under the rug”... But, Chris and his team take a different approach. You’ll learn the process he and his team use when leaders face their darkest moments to... …earn more trust. …build your brand. …boost your credibility. Bottom line, Chris’ message shows us the power of honest communication in difficult times. You’ll hear a few surprising examples of companies mishandling it plus... ✅ Why He Has Terracotta Warrior in his Office. ✅ How He Broke Sales Records in Mongolia with a Celebrity Chef. ✅ The Biggest Mistake Leaders Make in Crisis Communication. ✅ Communication Tips from Donald Trump, Joe Biden, and Al Gore. ✅ The Leadership Lesson from Losing a Presidential Election. 👇🏼 Go the comments below to listen 👇🏼

Excited to be included with a list of the top marketing experts in Phoenix! Thank you Influence Digest Media for the mention! I’m currently welcoming new clients for projects through my agency offering fractional CMO support and also strategic brand marketing, product development, and many more marketing services. Please feel free to DM me or email me at passionforbeautyagency@gmail.com to chat regarding your needs. #marketing #marketingagency #topmarketers #strategicmarkerting

As I celebrate my birthday week I find myself reflecting on what it truly means to be a quintessential leader in the Marketing/Corporate Communications field. Over the past decade, I've had the privilege of witnessing the evolution of marketing strategies and communications techniques, and it's become increasingly clear to me that true leadership extends beyond mere expertise—it encompasses a genuine passion for the craft and a commitment to excellence. In today's fast-paced industry, the quintessential marketing communications leader is more than just a strategist or a tactician. They are visionaries who inspire creativity, foster collaboration, and drive results. They understand the power of storytelling and the importance of connecting with audiences on a deeper level. But perhaps most importantly, a leader in this field must lead with love. Love for the work, love for the team, and love for the impact that meaningful communication can have on individuals and communities. It's this love that fuels our dedication, ignites our creativity, and keeps us pushing forward, even in the face of challenges. As I look ahead to the year to come, I'm reminded of the importance of applying best practices and staying true to the principles that have guided me throughout my journey. Whether it's embracing emerging technologies, championing diversity and inclusion, or staying ahead of industry trends, a commitment to excellence is at the heart of everything we do. So here's to another year of growth, learning, and making a difference in the world of marketing communications. Let's continue to lead with love and strive for greatness in all that we do. Cheers to the journey ahead! 🚀🎉 #MarketingLeadership #Marketing #Communications #CorporateCommunication #StrategicCommunication #BirthdayReflections

Excellent Learning Lab from The Marketing Society this afternoon! James Hayhurst talked about ‘The Magic Sauce’ - the things that make a client/agency relationship work. It's no secret that solid agency/client relationships are critical for producing good work. However, in recent times, things have become a bit more transactional with the increase in status of the client procurement team and the ramped-up drive for maximising ROI. As a result, agencies often struggle to understand what the client wants, and the empathy gap between clients and agencies is increasing. But it hasn’t always been like that, and it doesn’t need to be like that now. As clients, are we actually putting enough time and energy into the relationship? It's easy to think the agency simply isn’t listening, but does the agency understand how the client makes money and how the Marketing Director’s success is being measured? Is the client united behind the brief with all stakeholders aligned, or do tricky senior members use agency meetings to pursue their own agenda? Having worked with others on the client side who do not put in the effort into the brief, I've learned that it's important for the client to be proactive in maintaining a strong relationship with the agency. Similarly, I've worked with an agency whose client director told me the team was 'disappointed' not to be going to Patagonia to shoot the ad, not realising the cost of said ad would have been equal to a year’s sales turnover! Being a bit 'old school,' I’ve always believed you get the best from the agency when they feel part of the team. And besides, it's much more fun! #jameshayhurst #themagicsauce #themarketingsociety Carly Avener Charlie Rudd Sam Houlston Hannah Fitz-Gerald Max Fabian David Abraham Melissa Robertson Lee Simpson

Yesterday, I had the opportunity to attend a presentation by Tara Byrnes the EU Senior Brand Manager for The Coca-Cola Company at the Technological University of the Shannon. This experience was enlightening, offering comprehensive insights into practical marketing strategy, the role of a Senior Brand Manager and lessons for professional growth. Among the many valuable lessons from Tara's presentation, these stood out as my top takeaways: 📊 The crucial role of minimizing dependence on external sources for customer insights, as a proactive approach in data collection allows for a more direct and nuanced understanding of consumer behaviour. 🕵️♀️ The importance of deeply understanding consumers - not just who they are, but also their hobbies, preferred media channels, and lifestyle preferences, coupled with the timing of their product usage. This comprehensive knowledge is key to creating more targeted and effective marketing strategies. 🥤 The necessity of offering a diverse range of products to appeal to various consumer segments, as this diversity is vital in attracting new customers and retaining existing ones. 🎯 And finally the significance of having clear business goals and brand ambitions, as this clarity guides strategic decisions and ensures that every action taken aligns with the overarching objectives of market leadership and brand resonance. Thank you, Tara, for taking the time to come to Athlone and share your wisdom with us. Your presentation was not only informative but also inspiring. I can't wait to apply these insights in my future marketing efforts. #marketing #digitalamarketing #marketingstrategy #marketinginsights #cocacola

A wonderful article about the power of repetition and consistency in building brand equity. My favourite extract is on the all-important subject of 'positioning': "We know about positioning too. That most marketers have forgotten it is a means to an end, not an end in itself. We have too many concepts. Too many words. And those words are totally full of marketing bullshit. We know that positioning has to be done within one page. Ideally half a page. And it needs to be what the customer wants, what the brand can deliver on in a way that is relatively different from competitors. And it’s probably going to be just one thing because customers, unlike brand managers, don’t have the time or mental space or involvement for more than one association for something as unimportant as chips. And we see McCain reject triangles and circles and articulate everything in a single sentence: ‘The joyful reality of family teatime.’" So true!

A 17% uplift in sales AND 23 pieces of national coverage for Macknade ? That's just what we do. Product PR is hugely effective for increasing sales and brand awareness when you have the right team, the right media contacts and the right content strategy. ⁠ Want to drive a 17% increase in sales for your brand? Read the full case study here👉️ https://lnkd.in/eKzyrT7x 

Sophie Coombs and I joined the Building Brand Presence through PR webinar with Mynewsdesk this morning! Thank you to Sofia Thorngren and Adam K. for chatting about brand and thought leadership and how we can work with clients - thought leadership has become a common PR tool and it is great to learn more about how others have implemented it and what we can do as a PR team to support our clients! #brand #thoughtleadership #PRwebinar #MyNewsdesk