ICYMI🚨 As we wrap up another incredible Cannes Lions, check out some of this year's highlights – from our award-winning work and insightful discussions to key takeaways from our people on the ground: http://spr.ly/6040980IA Cannes Lions International Festival of Creativity, The Clios, MullenLowe Global, Interpublic Group (IPG), McCann Health Middle East, Area 23
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Heading to Cannes this month? Join executives from Nielsen and TikTok as they discuss how marketers can measure success in the ever-changing digital landscape.
If you're headed to Cannes Lions International Festival of Creativity this year, please join us at Nielsen's Terrace at Hotel Martinez Terrace where Jorge Ruiz, Global Head of Marketing Science at TikTok and I talk about how Global Marketers drive impact by strategic budgeting and leveraging ROI insights. https://lnkd.in/e4eyeQmX
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Our 2024 Annual Marketing Report found that global marketers expect to allocate more than 63% of their ad budgets to digital channels this year—but is that investment ready to keep up with digital’s rapid pace of change? Join Ameneh Atai from Nielsen and Jorge Ruiz from TikTok at #CannesLions as they discuss how to measure success in a changing digital landscape. Register now to reserve your spot!
Measuring success in a changing digital landscape
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We’re thrilled to celebrate the creativity at Cannes Lions International Festival of Creativity this week and wish all our agency clients the best of luck as awards are announced. 🦁✨ A recent study of agency data reveals a clear link between strong client relationships and the number of awards won, reinforcing what we’ve always known: ✅ Stronger relationships lead to better work ✅ Enhanced team morale ✅ Significant growth and improved margins💡🤝 Here’s to recognising the power of relationship intelligence in driving creative excellence and business success. Best of luck to all the incredible agencies competing this week! 🌟 #CannesLions2024 #Creativity #ClientSuccess #RelationshipIntelligence #BusinessGrowth
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Brand Manager | Marketing | Gerente de Produto | Personal Care & Consumer Health | Innovation | Brand Strategy
Cannes Lions International Festival of Creativity #Day2 A lot of walking, lot of inspirational talks, lot of FOMO feelings 😅 Day 2 was about BRAVERY. Don't be scared, be creative (but remember, it's just not only that). 1) McDonald's and E.L.F. BEAUTY (completely different companies) shared how connecting with their fan base (and not focusing on the 'haters'), co-creating with them and really joining the conversation, was key to their success and fueled highly successful campaigns based on true insights. 2) Mark Ritson's first ever Cannes talk 'Creative is not enough' - to be really controversial with all the other talks. In summary, #creativity it is a vital factor for communications, but there are so much more other elements when it comes to marketing effectiveness. From the importance of market orientation (diagnosis), to having a proper positioning and a clear understanding of who your target is (strategy) right through to the fundamentals of 4Ps tactics. With the amazing #TeamBayer #BayerCannesRoar Daria Costantini, Kelly Davies, Christian Galvez, Maria Cristina Sarmiento, Philipp Schuster Bayer | Consumer Health
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Founder + Creative Chair, OBERLAND | AdAge Purpose-Led Agency of 2024 | AdAge Small Agency of the Year | AdAge Agency to Watch | Intersection of Business + Creativity | Educator
It’s simple: Purpose is effective when purpose is done for a brand and company whose values and intentions are authentic.
Purpose was again a key focus at Cannes Lions this year, with 66% of Grand Prix or Titanium Award winners featuring purposeful brand actions. However, Revolt's MD Jenny Bust, spoke to the MediaCat Magazine about how the conversations at the festival shifted from debating Purpose to unlocking its value and integrating it into company culture and marketing. https://lnkd.in/ey7c_8i9
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🎨 Whether you're planning to visit the Cannes Lions Festival of Creativity next year or just curious about the buzz it's creating in the media, we've got you covered with the essential information you need. Here, we delve into the basics of Cannes and spotlight some of this year's award winners. 👉 P.S. Don't forget to check their official website for detailed information about the festival itself, registration for next year, and a comprehensive list of those shortlisted and the winners from this year. #CannesLions2024 #AdvertisingAwards #FestivalOfCreativity #MarketingNews #MarketingTrends
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In today's digital world, measuring ROI is more challenging than ever. Join Nielsen and Lyft at Cannes Lions for an eye-opening discussion on capturing the full value of advertising. Learn how to map ROI from the first ad impression to the final purchase and drive tangible results for your business. 🌟 Request your invite today—space is limited! https://bit.ly/3RdkN3p #CannesLions #AdvertisingMetrics #MarketingSuccess
Unlocking ROI: The power of full funnel metrics
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Little reminder to all join this great session!
I help leaders drive growth through crystal-clear positioning, thought leadership and communications strategy | Cannes Lions country rep | Speaker, presenter, MC/Host & Moderator
Want to understand how award wins can propel your career forward? Why it's great for business? How winning an award lifts the whole NL creative industry? Join us this week, Wednesday 7 February, 17.00 onwards (doors open 16.30) at Het Sieraad. Hear from Jouke Vuurmans (Media.Monks), Jessica Gunn (180 Global), Jacqueline Bosselaar (HPB | Het PR Bureau) and Alex Bennett-Grant (WE ARE Pi). HOW TO WIN AN AWARD is presented by the Cannes Lions International Festival of Creativity rep team, Orange Lions, and ADCN | Club for Creativity.
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How do you measure success in a digital world that’s always changing? Join Ameneh Atai from Nielsen and Jorge Ruiz from TikTok on Tuesday during Cannes Lions for an in-depth discussion on navigating the shifting digital landscape. Insights from Nielsen’s 2024 Marketing Report await!
Measuring success in a changing digital landscape
events.nielsen.com
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Susan Magrino & Mary Blanton Ogushwitz's Key Cannes Takeaways, Part 1 💡 After four days on the ground at #CannesLions, we can’t help but have a ton of takeaways and learnings to bring back to our team for exploration and implementation. So, let’s start with three big ones that continued to show up at a macro level throughout the week. 1. BRAND: Brand is everything. We learned that practices change, but principles endure. Build and strive to work with brands that people or your team would miss if they were to disappear. 2. PEOPLE: Investing in employees, trusting your audiences, and building communities - all people-centric concepts - are critical. At a festival where conversations of AI were everywhere, thought leaders went out of their way to stress how important humans are to all aspects and transactions for brands. 3. CREATIVITY: Creative and many creative tactics will be automated…creativity never can be. Continue to seek out and work with people who prioritize the ways in which brands can grow not only through tactics, but through creativity. Stay tuned for Part 2 next week where we share the biggest tactical takeaways for Marcomms & PR Professionals! #TopPRFirm #ThoughtLeadership #IndustryKnowledge #AlwaysLearning Cannes Lions International Festival of Creativity
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Congratulations IPG Health 🎉🎉