IPG Mediabrands’ Post

When you understand that 70% of the success of a campaign comes from the creative aspect, you work with WPP. When you realize that you need to integrate creativity and tech to deliver the creativity, you work with Ogilvy One.

Day 4 at the 71st Cannes Lions International Festival of Creativity concluded with the prestigious Cannes Lions being awarded for the Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Creative Effectiveness, Creative Strategy Innovation, and the newly introduced Luxury and Lifestyle Lions. The night also saw the Regional Network of the Year Awards announced. Here's a list of winners Regional Network of the Year - Asia : Ogilvy Regional Network of the Year - Europe : Publicis Worldwide Regional Network of the Year - MENA : BBDO Worldwide Regional Network of the Year - Latin America : DDB Worldwide Regional Network of the Year - North America : FCB Global Regional Network of the Year - Pacific : BBDO Worldwide Regional Network of the Year - Sub-Saharan Africa : TBWA\Worldwide Weber Shandwick Chicago | Pop-Tarts | Loewe Madrid | Klick Health Toronto | KVI Brave Fund Inc. | Rethink Toronto | Kraft Heinz | Dentsu Creative Amsterdam | KPN | LePub | Amsterdam | Philips | Publicis Conseil Paris | Renault Group Congratulations to the winners!  #Creativity #CannesLions #Advertising #Winners #Adtechtoday

The 71st Cannes Lions International Festival of Creativity concluded with the penultimate awards night. The awards were presented for the Film Lions, Glass: The Lions for Change, Sustainable Development Goals Lions, The Dan Wieden Titanium Lion, and The Cannes Lions Grand Prix for Good categories. Special awards were also announced to demonstrate Cannes Lions' dedication towards transparent and accurate results. Creative Company of the Year : 1. WPP 2. Omnicom Media Group 3. Interpublic Group (IPG) Network of the Year : 1. Ogilvy 2. Publicis Worldwide 3. DDB Worldwide Independent Network of the Year : 1. Rethink 2. Edelman 3. Serviceplan Group Agenturgruppe Agency of the Year : 1. Publicis Conseil, Paris, France 2. Rethink, Toronto, Canada 3. Ogilvy, New York, United States Independent Agency of the Year : 1. Rethink, Toronto, Canada 2. Edelman, London, United Kingdom 3. Klick Health, Toronto, Canada Palme d'Or : SMUGGLER, United States Creative Brand of the Year : 1. The Coca-Cola Company 2. The HEINEKEN Company 3. Apple Wieden + Kennedy | Superette | DoorDash | Marcel, Paris | Orange | The Monkeys | Accenture Song | Sydney Opera House | Ogilvy Singapore | Vaseline | Publicis Conseil Paris | Renault Group | INNOCEAN Berlin | Reporters Without Borders (RSF) Congratulations to all the winners! #Creativity #CannesLions #Advertising #Winners #Adtechtoday

2023: No.1 in the Middle East, No.9 in the world. 2024: No.1 in the Middle East, No.7 in the world.

Let's unpack this "18-month long pitch" (there's almost no one that should be celebrating). Lego's Marketing Team cannot make a decision and clearly is horribly aligned internally. There is no reason why it should take this long to select a media agency. Especially when so much of the budget is digital (~75%). My guess is the regions couldn't agree, the CMO couldn't pull them together and the CEO should be wildly concerned about how much time and money was wasted on this review. Publicis probably gave away the farm to win this. An 18-month pitch is not a battle of titans trying to edge each other, like the famous 11 hour Isner/Mahut Wimbledon Match. This is likely painful negotiations both internally at Lego and with Publicis/the other agency participants. It also sets a horrible precedent for future reviews and agency employees should be concerned. Also don't forget, the best of the best get staffed on these reviews... participating in a pitch like this risks your best talent. Every Publicis client should be concerned. Since Publicis likely gave away the farm to win, they are going to look for it somewhere else. Every client of the losing agencies should be concerned. They spent millions in aggregate to pitch this, they are going to look for it somewhere else. Lego's HR team should be concerned. Their new office in Boston is attracting quite a bit of interest from talent. If it takes this long to make a decision, it's going to be a concern for new applicants. This kind of pitch process is a big part of what is destroying the ad agency model. These Lego clients should be ashamed of themselves and the rest of the ad community should hold them to task. There is only one winner... the pitch consultant. And they should be grateful they are not listed in this press release. No brand client should ever hire them again. (and if you're curious... I've won pitches this big on the agency, held reviews this size as a client, and managed some as a consultant.) #adagency #mediaagency #RFP #Lego

Long-term brands and agency relationships WORK BETTER.

As I head to the airport for this year’s Cannes Lions, I am equal parts bullish, excited, and a little nervous. Not only will this be my first time at the world’s largest advertising festival, it’s also the first official Cannes presence for Kroger Precision Marketing. We're going to Cannes because we can't just watch from the sidelines. Retail sales are the ultimate proof of advertising's power, so we have a responsibility to be at the industry's biggest global event. Measuring true sales impact is a more complex conversation than just talking about impressions and clicks—but the end result is worth the effort. Starting Monday, we will be hosting panel discussions each morning and appearing on stages throughout the festival. In partnership with WPP/GroupM, we've got an all-star lineup of sessions on audience-first planning for Monday morning: 🌟 Cheap Impressions Aren’t Cheap—featuring Scope3’s Brian O'Kelley, IAB’s Jeffrey Bustos, and choreograph’s Rich Astley 🌟 You Are What You Buy—featuring LiveRamp’s Kevin Dunn and Mindshare’s Nancy Hall 🌟 Creating the Happiest Place in CTV—featuring Disney Advertising’s Dana McGraw, Colgate-Palmolive’s Diana Haussling, and Wavemaker’s Alison Karp Stay tuned—I’ll be sharing insights and highlights from Cannes throughout the week. #Advertisingandmarketing #Media #CannesLions #KrogerPrecisionMarketing

THE ROAD TO CANNES 2025 While Cannes 2024 has just been wrapped up, it is important to note that creatives and agencies have begun their journey to the next Cannes. In this weekly series, we will shed a spotlight on the different Cannes winning campaigns that have truly stood out to us. Erase Valentine’s Day- Mondelēz International x Ogilvy While half the world celebrates Valentines day with a smile, there is a large portion who steer in the opposite direction. And 𝐂𝐚𝐝𝐛𝐮𝐫𝐲 5-𝐬𝐭𝐚𝐫, year after year has been there for the people who are anti-Valentines Day. Whether it was by creating a “𝐌𝐮𝐬𝐡 𝐃𝐞𝐭𝐞𝐜𝐭𝐨𝐫” that warns you of oncoming cringe or the 𝐮𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐚𝐥𝐢𝐛𝐢 where they took over an island and created it as the perfect alibi. Now 5-𝐬𝐭𝐚𝐫 has gone a step above and just, you know, casually, erase Valentines Day as a whole. With the help of Nambi Narayanan, a “Legendary Space Scientist”, came up with a concept in which a ship would travel against time (sorry, science is a little hard to explain in a single post) and essentially for the three people on the ship, Valentine’s day would never have existed. And all they have done is eat 5-star, and do nothing. A massive salute to the team at Ogilvy Mumbai for reiterating how important it is to keep things light and fun with a campaign and how that can resonate with all the single folks. A meta idea brought to reality. Just wow. Shoutout to Harshad Rajadhyaksha | sukesh nayak | Kainaz Karmakar ! Karunasagar Sridharan | Krishnakant Mishra | Prem Narayan | Nitin Saini | Sidharth Singh 🚀 Thank you for upping the fun in advertising to a whole new level. Cannot wait for you concoct the next Valentines day. Tell us your thoughts on this campaign in the comments and gear up for the next Cannes winner next week.

Enter the Lions' den 🦁 Last week was the Cannes Lions International Festival of Creativity, the largest gathering for those who work in creative communications, advertising and related industries. The week-long event celebrated the best in advertising with the Lions awards and educated attendees with talks on industry trends. Some of the key branding takeaways: 🤖 AI is here to stay Artificial intelligence and its impact on the industry was heavily discussed with many brand activations at the festival involving the usage of AI. While some talked about the capabilities that allowed for better work, others talked about the pitfalls such as the lack of diversity in AI-generated images. 🤝 The business case for inclusivity Due to diversity fatigue and culture wars, many companies have begun defunding their diversity, equity and inclusion efforts. However, one panel at the festival highlighted the commercial benefits of more progressive advertising, citing it helps brands sell more and retain customers. ⚖️ Brands can’t shy away from politics Sessions highlighted the importance of brands getting involved in politics. According to Research Live, 60% of consumers buy brands based on their politics. 🎨 The power of the creator economy This year was the first time the festival included a Creator Pass, an initiative designed specifically for content creators to learn about the advertising industry. Simon Cook, the CEO of Lions, acknowledged the major contributions influencers have had in advertising and the potential growth of the creator economy. Creators with a real connection to their audience are who brands should be partnering with, not necessarily the biggest names. 🏎️ Embrace the now The “Coors Lights Out” ad campaign, born from a pure accident that went viral, was a Lions Award winner. Shohei Ohtani, a baseball player, damaged a billboard featuring a Coors Light ad with a foul ball, and within 48 hours, Coors responded with a special edition can that replicated the damaged ad. Brands should be moving fast to capitalize on what’s happening in culture. Want to learn more about the Cannes Lions Festival? Visit canneslions.com 📸 Contagious ---------- #canneslions #cannes #branding #globalbranding #brandingcontent #brandingmanagement #strategicbranding #brandingforbusiness #professionalbranding #brandingstrategies #svanyc #mastersinbranding #svamastersinbranding #svamib #schoolofvisualarts #sva #svabranding #branding #gradschool #mpsbranding

Two simple dots... can make a big difference. This idea is a great example of the creative power of this region – something that becomes big because it is creative. Something that captures hearts and minds because it's relevant. Not because there's a celebrity in it. Not because we spent 1M dollars producing it. But because it's a powerful idea. D&AD is the hardest award to get in this business. This is the one you don't win, you earn. This idea earned it. Havas earned it. Congrats, team! Fabio Silveira Anshuman Bhattacharya, Joao Medeiros, Michele De iuliis, Rickie Lee Cheyne, Samantha Sieiro Pires, ‏‎‏‎‏‎ Ahmad Raslan, Misk Fekaiki, Adrian Mutescu, Bruno Araldi, Serena Abi Aad, Anyce NEDIR, Mia Moussa, Selina Khiroya, Razan Karim, Sarah Skaf Dany Naaman, Dana Tahir, Houda Tohme, Carlos Nadal, Alejandro Fischer, Oliver El Obeid, Varun Kohli, Makram Georges Khater, Rami Husseini, karine barakat Havas Creative Network, Havas Middle East, Havas