Creative Salon Worldwide

“Halloween🎃 has bags of potential to become a bigger and bigger event in the UK,” Philip Murphy, VP of marketing at HARIBO UK and Ireland tells Creative Salon. “The Halloween occasion is one where everyone can get involved, and no doubt will continue to grow as grown-ups share the Halloween fun in the future👹!” For the second instalment of 'Monster Approved' for Haribo, Edelman has produced the continuation of the same concept but in a much expanded👻 form. Creative Salon Worldwide's Stephen Lepitak takes a look at this (spooky) creative partnership🤝. In conversation with James Woods, executive creative director at Edelman and Philip Murphy, VP of marketing at HARIBO UK and Ireland. Read Here: https://lnkd.in/ebiHab3E #Haribo #Edelman #CreativePartnership #MarketingMagic #BrandStorytelling #Innovation #SweetSuccess #CreativityUnleashed

Is your fashion👚 still inspired by catwalks and celebrities? What world are you living in? ASOS.com's latest campaign with The Or, 'Inspire By✨' looks at the quirky places and people that actually inform people's fashion choices. Dan Elton, EVP customer at ASOS, commented, “We believe that fashion👒 inspiration can be found everywhere and, as a destination for style, it shapes everything we do👞.." Charlene Chandrasekaran, creative partner at The Or said “It’s been a joy to work alongside such an iconic British brand like ASOS. When you get under the hand-embroidered jacket👘 of the brand, you really see the constant desire to seek out new and untapped inspiration running through its DNA...” Full article linked in comments🔗. Dan Elton Livvy Thompson Anita Hossain Vanessa Spence Peter Davies Tim Carey Charlene Chandrasekaran Dan Morris Sebastian C. Tom Snell Dylan Hartigan Jacob Hellström Metz ti Bryan Georgina Moran Jonjo Lowe Sarah Oberman Ayoade Bambgoye Benedita Leitão Paulo Salomao Mitch Lovich Inês Rollason Moses Odubiyi Hannah Currey

With Halloween fast approaching, FCB London Chief Creative Officer Owen Lee spoke to Creative Salon Worldwide about why more marketers in the UK should consider how they capitalize on spooky season, to scare up more revenue and build the character of their brand in tandem.  A scarily good opportunity for brands: https://lnkd.in/eyNMWrcW 🎃 👻

"Casual chit-chats🗣️ are one of my greatest sources of inspiration. Whether it's talking with Uber drivers🚗 about prices at Maccies, my best mate of 30 years who holds polar opposite views on politics to me, small talk with strangers on nights out about the brand that is Taylor Swift🎙️ (much to my husband’s dismay)...." Flora Proudlock of St Luke's London dives into the nuances of strategy in Creative Salon’s latest Brain Food feature. Her take on purpose and authenticity offers fresh insight into what it means to connect brands with people today. Read it here: https://lnkd.in/eW-2fb6H #BrainFood #CreativeStrategy #StLukes #PurposeDriven

As Halloween continues growing in popularity across the UK, Creative Salon Worldwide asked leading marketers, including our very own Tim Whirledge, to consider if British marketers are doing enough for the spooky season. 🎃 Tim shared, "Halloween is an invitation to embrace the strange, and brands have permission to play with that. It’s a moment to break the rules, to explore the darker, weirder, and more mischievous sides of their personality. By tapping into our cultural love of irony and oddity, UK brands could transform Halloween into a truly unique marketing moment – something subversive, clever, and unforgettable." 📎 See more in the full article here: https://lnkd.in/eyNMWrcW

With Halloween sales up 12.2% last year, UK consumers are showing a clear appetite for spooky season. As Thomas Steel, our Strategic Insight Director, shared with Creative Salon Worldwide, sugar confectionery alone drove a £39.9 million sales boost despite rising prices. So, as Easter and Christmas dominate brand strategies, why not embrace Halloween's growing popularity? Now’s the time for brands to capture this seasonal excitement and drive meaningful engagement. Read the full article here: https://loom.ly/n4RTqAQ #halloween #strategicinsight #confectionary

Lloyds Banking Group🏦 Celebrates Its New 'Link Pay' App Feature in new campaign by adam&eveDDB. It marks a significant brand strategy shift for Lloyds, which has moved on from its “By Your Side🐎” positioning, to “Lloyds Moves Everyone Forward”. Miranda Hipwell, chief executive officer at adam&eveDDB said: “We’ve all been there when it comes to settling up at the end of a group holiday⛱️ - this chapter of the campaign shows how the Lloyds app can resolve awkward moments effortlessly. We’re really enjoying bringing🔆 this lighthearted, modern aspect of the Lloyds experience to life and there’s much more to come…” Suresh Balaji, chief marketing officer – Lloyds Banking Group said: “The launch of our new Link Pay🔗 app feature is incredibly exciting, and just one of the ways we’re giving more financial tools and better experiences to our customers." Read more via the link in the comments. #PowerToDoItAll #LinkPayApp #LloydsBank #AdamEveDDB #Empowerment #Innovation #DigitalBanking #CustomerExperience #CreativeCampaigns #BankingMadeEasy Suresh Balaji Daniel Stewart Vicky Handley Drew Satchell Paris Reardon Georgia Perris Richard Brim Antony Nelson; Mike Sutherland Ted Heath; Paul Angus Petrina Kilby Holly Wormleighton Fraser Thomson Tejen Shah; Henry Rycroft Tatiana Milliken; Amber Anderson Martin Beverley Hugh de Winton Jack Gilbert andrea kenyon Martyn Goh Zenith UK MJZ

Owen Lee chats to Creative Salon Worldwide on why UK brands should harness Halloween's advertising potential and tap into the holiday's growing popularity across younger demographics 👻   Read it here 🔗 https://bit.ly/3YkWNON #CreativeAdvertising #Advertising #Halloween

🎃 Advertising's Spooky Season 🎃 Halloween has become a massive marketing opportunity, and brands are stepping up with some hauntingly creative ads! Dive into our latest feature to see how brands are captivating audiences with Halloween campaigns that deliver both treats and tricks! 🎬✨ From Tesco’s heartwarming “Every Little Helps” campaign to Asda’s playful “House of Halloween,” to the LEGO Group’s imaginative “Scary LEGO Stories,” marketers are giving audiences plenty to talk about! Plus, KFC’s “#FingerLickinGood” takes an eerie twist, while Mars Wrigley and Snap Inc. bring AR fun with interactive Halloween lenses! 👻📲 In conversation with Hannah White, New Commercial Arts.; Tim Whirledge, Dentsu Creative; Dan Hulse, St Luke's London; Rowan Kisby, MullenLowe UK; Yolanda Davis, AMV BBDO; Owen Lee, FCB London; Francesca Raquet, Weber Shandwick; Kate Nettleton, VML; Olivia Wedderburn, TMW and James Woods, Edelman. Read Here: https://lnkd.in/eyNMWrcW #HalloweenMarketing #CreativeAds #BrandStorytelling #Tesco #Asda #LEGO #KFC #MarsWrigley #Snapchat #MarketingInnovation

Morning folks! Here’s the roundup of last week’s biggest stories—from Marketer of the Week to Creative Partnerships - Start your week with a dose of insights and inspiration for what’s next in the industry! Read About: 💼The Challenging World Of Marketing Family-Owned Businesses 🥕The Tesco Marketer Celebrating Its Icons: Becky Brock 🎗️Charity Advertising Is Booming - But What Does That Say About Us? 🚘Accelerating Change With A Smile: The AA and The Gate London's Joyride to Success 🌍“It’s Always Illuminating, Sometimes Hard But Never Boring” - BBH London’s Alex Grieve 🛍️Five Things We Learned… About The Evolution Of Retail 🏬Five Things We Learned... About Dentsu Lab Launching In London 💳The CEO Pulling Marketing Levers At ClearScore: Justin Basini 💲The Key Product Of Strategy Is Not The Brief #advertising #marketing #advertisingnews #branding #marketers