Unleashing the Transformative Trio at the IPG Mediabrands Villa, put Brand, Adtech, and Martech center stage. Meredith Gruen of IPG Mediabrands moderated a panel of leaders who together formed the perfect “Thursday Night Football” team. Amy McDevitt of Amazon , Kate Jalkut of GEICO and Lenore Lang of Salesforce broke down their game-winning plays, innovative thinking, and transformative marketing. We even had special guest Andrew Whitworth stop by to share his thoughts on the importance of teamwork and collaboration in bringing this partnership to life. Get ready for creativity at its finest as we continue to showcase more industry champions at Cannes! #IPGMediabrands #CannesLions2024 #TransformativeTrio #ThursdayNightLights
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During AdWeek last year, I had the pleasure of interviewing Katie Haniffy, Head of Media Strategy and Investment at PepsiCo, for Meta’s Performance Talks: CMO Corner series. During our conversation, we talked about PepsiCo's measurement journey, including their approach, how they benchmark themselves to other companies in the industry and her take on trends she expects to see in 2024. I’d love to hear your thoughts on how you see measurement driving advertising performance!
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Putting equal thought into the three intertwined pillars of thought leadership – topic, audience and engagement can pay dividends personally and professionally. https://lnkd.in/d7VhXeXa #thoughtleadership #industryexperts
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Chief marketing officers play a critical role in driving business growth and governance. However, to maximize impact, CMOs must step outside their functional silos and actively engage their boards. As shared in a recent article from our knowledge partner WARC, this question of how CMOs should and could better engage with their boards is an essential one for any organisation wanting to be successful. Getting this CMO-board dynamic right is essential for any organisation wanting to be successful. By coming together to share perspectives, we as a community can help guide marketing leaders to lead well and drive both business and societal value. What would you add on how CMOs can step up their board engagement? ☕ Come and discuss in The Marketing Society CoffeeHouse, our members-only community. WARC subscribers can read the full article here: https://lnkd.in/dySQN8-R? #LeadingTheConversation #Marketing #CMOs. Richard Robinson🔥, Sophie Devonshire⚡️
Step out to step up: How CMOs are engaging the board | WARC
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Last month at #WPNext2024, Amelia Simpson, our Director of Audience Insights, gave attendees a preview of The Power Index Year Three. Fielded with Kantar, this flagship annual research analyzes the dynamics of consumer culture, policy leadership, and business decision-making. Respondents in the US and UK were asked to evaluate 29 issues through the lens of importance, relevance and ability. To learn more about how The Power Index is helping marketers and communicators more effectively engage their target audiences, download the full report here: https://wapo.st/4973CqF #marketing #research
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Join us next week for a very practical thought leadership session on how to translate purpose marketing to effective media strategies. During this session: 1. We provide a clear model to guide brand purpose-led initiatives to media activation distilled from in-depth analysis on a plethora of case studies, either successful and not successful. 2. We shed a light on the consumer decision-making process and highlight how to tap into different consumer typologies as it relates to brand purpose. 3. We showcase marcom and media planning tactics to enhance brand purpose efforts to drive business goals and accelerate ROI. Open for all our Wavemaker clients! #positiveprovocation #wavemaker #groupm #wpp #purposemarketing #mediastrategy
Attention all Wavemaker clients! 📣 Join us for an eye-opening session on effectively communicating your brand's purpose to connect better with today's conscious consumers. In our upcoming virtual thought leadership event, "Provocative Perspectives: Amplifying Brand Purpose to Accelerate ROI", we'll explore research-backed tactics to showcase your purpose authentically. You'll walk away with: ➡️ A model to guide purpose-led marketing ➡️ Clarity on consumer decision making regarding purpose ➡️ Defined tactics to boost purpose efforts This is a can't-miss opportunity to learn how leading brands can activate purpose to drive business growth. RSVP here 👉 https://lnkd.in/e_mpSQmd
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It's 2023. Are you still in disbelief of the #socialmedia and #digitalmarketing powers? Soak in for some #WinnieGorNuggets. In today's world, embracing the #digitalspaces is inevitable. Connecting to your audiences today means finding them where they are- mostly on digital platforms. As such, here's your cue to advance your thought leadership, and grow your brand in all digital footprints. Connect with us today to give you wholesome communication strategies for your brand that ensure you're being seen, heard, and felt by your audiences as you should. #WinnieGorComms #WinnieGorConsultancy #digitalmarketingtips #socialmedia #brandbuilding #WinnieGorNuggets
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🌟 Hold onto your seats, folks! Get ready for some mind-blowing insights straight from the prestigious Cannes Lions stage! 🎬🗣️ Emmanuel Probst thought leadership lead for brands at #Ipsos has just dropped THREE 🔑 keys to unlock the ultimate #brandsuccess: 1️⃣ Successful brands don't just meet expectations—they SHAPE them. They break the mold, set new standards that only them can meet. 🌟 2️⃣ Context is KING! Truly remarkable brands know how to HARNESS the power of their surroundings, the world people live in, leveraging it to create experiences that captivate audiences. 💥 3️⃣ Empathy is the secret sauce! Brands that ACT with empathy build deep connections and lasting loyalty because they understand their audience's needs, desires, and dreams.😮 Intrigued? Eager to dive deeper into these game-changing insights? Visit the Ipsos website 👉 https://lnkd.in/eGX-keTF
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3x40 - This a new challenge our leadership team presented to the rest of our team in our quarterly review: 3x40 = Get 3 ads to spend up to 40% of ad spend in a platform. Here's an example: This client spent $1,442,273.34 in the last 30 days Their top 3 ads spent 33% of the total spend = $485,975.51 Why did we set this goal?We realized that while we have a 25%+ win rate for new creative concepts we launched, we didn't have enough major winners to scale across every client, beating controls frequently and break revenue/profitability records more effortlessly. That's the mission we are on. 3x40 is going to help us create the right creatives, that unlock meaningful scale! _____________________________ ♻️ Sharing is caring - will appreciate a repost, so more people can scale businesses faster. And follow Nehal Kazim for more content like this!
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All you need to know about Kantars new Blueprint for Brand Growth in a concise 6 minute video. The blueprint is extremley helpful to think about next steps to develop your established, growing or declining brand and I am always happy to discuss it. Just write me a dm or post in comments. #brand #growth #marketing
📈 How can you influence revenue and profit growth? In this 6-minute video, Jane Ostler, Kantar’s EVP of Global Thought Leadership, explains the new go-to framework for marketers, and introduces you to one of the Starting Grids that will help you diagnose your brand’s position. To find out more about Kantar's Blueprint for Brand Growth framework: www.kantar.com/Blueprint #CMO #BlueprintforBrandGrowth #Marketing #Blueprint
Blueprint for Brand Growth explained in 6 minutes
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