It’s time for Cannes Lions. This year iProspect and our media agencies are driving impact, moments of reflection, radical collaboration and looking at the unbounded world ahead. 💡 Carat, dentsu X, and iProspect celebrate the rich fabric of our industry as we celebrate the leaders of tomorrow at The Media Mosaic in partnership with our key media partners: https://lnkd.in/es9DbgPi 💡 Media Unbounded kicks off our official programming with Hamish Kinniburgh, Global Chief Strategy & Consultancy Officer, alongside Meta, Google, Yelp and Channel Factory on the world beyond AI: https://lnkd.in/eZC727Vh 💡 Jean-Guillaume Paumier, Global Head of Future Lab, iProspect looks at the Future of Storytelling with Netflix, Amazon and Channel Factory: https://lnkd.in/eZbQpHiA 💡We sit down exclusively with Reddit Co-Founder Steve Huffman to discuss the future of community and culture: https://lnkd.in/eYAMB3xJ 💡We’ve assembled a coalition of publishers and brand safety experts to provide a client symposium on one of the most pressing priorities in media. https://lnkd.in/eQhnB4iK 💡 We celebrate Rising Phoenix, alongside our Kimberly Dobereiner, Head of P&G Studios as we discuss the road to the Paralympics with director Greg Nugent, and Geneva Wasserman, Global EVP, Film & TV Development, dentsu: https://lnkd.in/eFjXcDM2
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Two simple dots... can make a big difference. This idea is a great example of the creative power of this region – something that becomes big because it is creative. Something that captures hearts and minds because it's relevant. Not because there's a celebrity in it. Not because we spent 1M dollars producing it. But because it's a powerful idea. D&AD is the hardest award to get in this business. This is the one you don't win, you earn. This idea earned it. Havas earned it. Congrats, team! Fabio Silveira Anshuman Bhattacharya, Joao Medeiros, Michele De iuliis, Rickie Lee Cheyne, Samantha Sieiro Pires, Ahmad Raslan, Misk Fekaiki, Adrian Mutescu, Bruno Araldi, Serena Abi Aad, Anyce NEDIR, Mia Moussa, Selina Khiroya, Razan Karim, Sarah Skaf Dany Naaman, Dana Tahir, Houda Tohme, Carlos Nadal, Alejandro Fischer, Oliver El Obeid, Varun Kohli, Makram Georges Khater, Rami Husseini, karine barakat Havas Creative Network, Havas Middle East, Havas
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Enter the Lions' den 🦁 Last week was the Cannes Lions International Festival of Creativity, the largest gathering for those who work in creative communications, advertising and related industries. The week-long event celebrated the best in advertising with the Lions awards and educated attendees with talks on industry trends. Some of the key branding takeaways: 🤖 AI is here to stay Artificial intelligence and its impact on the industry was heavily discussed with many brand activations at the festival involving the usage of AI. While some talked about the capabilities that allowed for better work, others talked about the pitfalls such as the lack of diversity in AI-generated images. 🤝 The business case for inclusivity Due to diversity fatigue and culture wars, many companies have begun defunding their diversity, equity and inclusion efforts. However, one panel at the festival highlighted the commercial benefits of more progressive advertising, citing it helps brands sell more and retain customers. ⚖️ Brands can’t shy away from politics Sessions highlighted the importance of brands getting involved in politics. According to Research Live, 60% of consumers buy brands based on their politics. 🎨 The power of the creator economy This year was the first time the festival included a Creator Pass, an initiative designed specifically for content creators to learn about the advertising industry. Simon Cook, the CEO of Lions, acknowledged the major contributions influencers have had in advertising and the potential growth of the creator economy. Creators with a real connection to their audience are who brands should be partnering with, not necessarily the biggest names. 🏎️ Embrace the now The “Coors Lights Out” ad campaign, born from a pure accident that went viral, was a Lions Award winner. Shohei Ohtani, a baseball player, damaged a billboard featuring a Coors Light ad with a foul ball, and within 48 hours, Coors responded with a special edition can that replicated the damaged ad. Brands should be moving fast to capitalize on what’s happening in culture. Want to learn more about the Cannes Lions Festival? Visit canneslions.com 📸 Contagious ---------- #canneslions #cannes #branding #globalbranding #brandingcontent #brandingmanagement #strategicbranding #brandingforbusiness #professionalbranding #brandingstrategies #svanyc #mastersinbranding #svamastersinbranding #svamib #schoolofvisualarts #sva #svabranding #branding #gradschool #mpsbranding
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Let's discuss some exciting news. NBCUniversal has just broken historic records by beating $1.2 billion in ad sales for the 2024 Olympics in Paris, making it the highest revenue achieved for Olympic and Paralympic programming. The impressive surge in digital ad revenue, double that of the previous Summer Games, highlights the shift towards digital advertising trends, which we have been talked about recently. What's even more interesting is that over 70% of advertisers are new to the Games, with first-time Olympic sponsors contributing nearly $500 million. It's clear that the Olympic platform remains a powerful avenue for brands to connect with a global audience. Innovative strategies like commercial-free programming and engaging campaigns by leading brands like Nike and Coca-Cola demonstrate the impact of creativity and authenticity in capturing consumer attention. Also, the use of AI in ad campaigns hints at the growing role of technology in shaping brand messaging. As marketers, we can learn a lot from NBCUniversal's success, showing us how to create impactful and resonant campaigns and leverage prestigious events like the Olympics to establish a strong brand presence. Exciting times for Olympic Advertising and Marketing Innovation! What is your take on this? How will you use this information ? 👀 Read more at link in the comments! #OlympicAdvertising #MarketingInnovation
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Just back from the exhilarating rollercoaster that is Cannes Lions! 🎢 Days filled with encounters and experiences. Here's what I took away: Trends were everywhere. Adtech was the star of the show, even more so than last year. Panels were buzzing about addressability, retail sustainability, and CTV. CTV, or Connected TV, was the buzzword on everyone's lips. Retail and audiovisual professionals couldn't get enough. It's all about deepening customer relationships, optimizing campaign performance, and boosting the bottom line. As we move towards a world without cookies and mobile identifiers, trust-building technologies are more important than ever. Brands are jumping on board. Women in tech were also in the spotlight, with dedicated panels and initiatives. Visibility in the adtech universe is key. Fun fact: Cannes Lions is the third biggest event in Cannes, right behind the yacht and real estate shows. To wrap up, Cannes Lions was a whirlwind of insights and networking. Can't wait for next year! 🦁🎉
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Market Growth & Business Development | Executive Advisory | Digital Transformation | Strategy | Oil & Gas | Consulting | Telco
Calling all sports fans! We've all experienced significant changes in how we engage with our favorite sports teams and our experiences attending live events. Check out the Publicis Sapient point of view on the future of the fan experience in the booming sports industry - learn how sports teams are unlocking new avenues to connect with fans. #fanexperience #userengagement #sportstech #sportsmarketing #sportsbusiness #digital #publicissapient Brian Clarey Rizwan Devji
While the global sports landscape booms, a seismic shift in fan engagement is afoot. Publicis Sapient's Sports Hub tackles this head-on. Dive into our perspective and join us in shaping the future of fan experiences. Click below to connect and score big in the new era of sports. #SportsTech, #FutureOfSports, #SportsBiz, #FanExperience, #DBT, #Publicissapient #PSSports
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As Chairman of the Board of Directors of Ringier Sports Media Group (RSMG), I am proud to announce today our joint venture with DPG Media Nederland Group. This strategic partnership heralds a new phase in the Dutch sports media landscape, with a focus on redefining Sportnieuws.nl. Sportnieuws.nl, a cornerstone of DPG Media Group's portfolio, known for its exclusive focus on sports and its large social media following, is about to undergo a major transformation. With RSMG's expertise and resources, we will improve the platform's content and user interface, with the goal of relaunching around mid-January 2024. Sportnieuws.nl will be led by Rhian Ket as Managing Director and Twan Bovée as Editor-in-Chief. Congratulations and good luck! This joint venture is not just a collaboration, but a synergistic blend of DPG Media Group's influential traffic skills and RSMG's innovative technological capabilities. We will deliver unique and immersive content experiences to sports fans in the Netherlands. Our goal is clear: to make RSMG a global leader in digital sports media. This partnership with DPG Media Group, the largest media company in the Netherlands, is a critical step in developing innovative sports media offerings in the region. We are on a journey to reshape the way fans engage with sports media and I look forward to the innovative opportunities this collaboration will bring to the Dutch sports landscape. Read more: https://lnkd.in/dTKvszzA Stilian Shishkov Tim Kollmann Lucas Haenni Paul Ostwald Marc von Busse Alexander Theobald Wouter Akerboom David Meier Babet Verstappen Johanna Walser #Media #Sports #Digital #Transformation #Innovation #Leadership #Netherlands
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The 2024 Paris Olympics is not just a spectacle of sports, but a grand stage for brands to connect with a global audience. In PMG’s latest POV, we take a closer look at the main challenges and opportunities shaping the advertising landscape: 👀 Viewing Trends: NBCUniversal has adapted to a streaming-first media offering with new interactive features, multi-view functionality, and a storytelling approach across all platforms 💰 Media Costs: Increased media costs due to the rise in interest and viewership, especially in women's sports, have caused many high-impact media spaces to sell out fast 💬 Strategic Messaging Considerations: Expect real-time conversations, an influx of influencer marketing, and programmatic advertising for the first time ever How can brands break through the clutter? Discover more insights and recommendations from our experts: https://bit.ly/3R2mZL1
On the Road to Paris: Navigating the 2024 Paris Olympics Media Landscape
pmg.com
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Inflation, rising food costs, and AI-generated budget recipes. It's rare that brands actually have the ability to be 'relatable' to their consumers, but this campaign absolutely nails it! "The Inflation Cookbook" campaign by Dentsu Creative x Food Banks Canada | Banques alimentaires Canada is a great example of the creative way data can be utilised to create a stronger emotional connection with consumers through their everyday, real life struggles. Gen AI beautifully integrates into the app with custom recipe generation aided by #Midjourney visuals that allow the user to truly feel listened to about their specific needs and concerns. Definitely warrants a Gold Media Lion at the #CannesLions2024! #artificialintelligence #digitalmarketing #advertising #generativeai #dataanalytics #inflation
About last night... We’re on a high after watching the Dentsu Creative Canada team take home a Gold Media Lion for “The Inflation Cookbook”. Congratulations again to everybody behind this well-deserved win! 🔗 Click here to unpack the work: https://lnkd.in/eVzD2f7c Cannes Lions International Festival of Creativity dentsu Jordan Doucette Stephen Kiely, Rafik Belmesk, Yasuharu Sasaki Jayme Blasko Paola Motka #CannesLions2024
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And we’re off! Welcome to Day One at Cannes Lions and 3 of the Festival’s biggest media trends, brought to you by GroupM’s Wavemaker, Mindshare and EssenceMediacom ☀️ #1 Fun for fun’s sake (thanks Arthur O'Neill) Humour made a post-COVID comeback at Cannes in 2023. This year it’s levelled up and gone full belly-laugh; from wiping out Valentine’s Day with doubtful science to saying sorry for slurping! #2 Community multiplier (thanks Nic McCarthy) Communities passionate about music, gaming and sport are the stars of this high-growth trend, allowing brands into their territory in return for brilliant fan access and experiences. #3 Putting your head over the parapet (thanks Sarah Walker) Purpose-led work is always a winner at Cannes but this year it’s laser-focused as brands take courage and tackle our most divisive issues, from in-game abuse of women players to sexting. #canneslions Cannes Lions International Festival of Creativity #mediatrends
Wavemaker at Cannes Lions
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My dad always say: "Opportunities are everywhere, you just have to take them" As marketers at CROING l Creative Agency , marketing events have presented huge opportunities to us, After meaningful conversations and speaking engagements in huge Adweek, Fast Company, and Campaign events, we've pitched our capabilities to amazing Fortune 500 companies. Sounds like a dream for a Latina-owned, women-led company that started 8 years ago, right? My dad also tells me to pay it forward, so I want to share our upcoming events with my LinkedIn community and hopefully see you at the next one, here are a few: ✅ Cannes Lions International Festival of Creativity with ADWEEK , Amazon, Meta and more companies having huge events and activating the whole city ✅ We Are All Human Foundation and The Hispanic Star have a whole week of events planned to make the latino voice heard at Cannes Lions, so stay tune because we’re gonna be there and bring their amazing data to our community here ✅ Axios and Deep Blue Sports + Entertainment invited us to Women’s sport house and we’re going to keep bringing visibilization to women in sports and speaking about the subject ✅ last but not least after Cannes Lions comes VidCon in Anaheim where we’re going to be speaking about Creator Economy with the best of the best If you've been to any of this give advice, and if you haven't ask questions, we're here to help. #marketingevents #marketerstuff #marketing #canneslions
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