Ivan Rossi’s Post

“Friuli is a land of contrasts, where wines are shaped by the winds of the Alps and the warmth of the sea.” – Mario Soldati 𝐂𝐚𝐧 𝐚 𝐫𝐞𝐠𝐢𝐨𝐧'𝐬 𝐢𝐝𝐞𝐧𝐭𝐢𝐭𝐲 𝐛𝐞 𝐟𝐨𝐮𝐧𝐝 𝐢𝐧 𝐢𝐭𝐬 𝐰𝐢𝐧𝐞? In Friuli-Venezia Giulia, the answer is a resounding yes. This enchanting area is a tapestry of 𝐜𝐨𝐧𝐭𝐫𝐚𝐬𝐭𝐬. Mountains meet the sea, creating unique microclimates that shape over 30,000 hectares of vineyards. The result? A stunning array of grape varieties and wine styles. From the lush Colli Orientali to the expansive Grave, each corner tells its own tale. Imagine drinking a lively Friuli white wine. These wines showcase freshness and minerality, with moderate alcohol: they reflect modern elegance and are gaining traction worldwide as drinkers crave lighter styles. This region’s winemaking landscape also balances contrasts, with large cooperatives bringing Friuli wines to international markets, while family-owned wineries such carry the region’s heritage to global audiences. Each producer, large and small, contributes to a mosaic that honors Friuli’s deep winemaking roots and unique terroirs. And while Friuli’s wine diversity includes international varieties, it is the 𝐧𝐚𝐭𝐢𝐯𝐞 𝐠𝐫𝐚𝐩𝐞𝐬—Schioppettino, Pignolo, Tazzelenghe, Friulano, and Picolit—that hold a special place in Friuli’s 𝐢𝐝𝐞𝐧𝐭𝐢𝐭𝐲. These grapes carry the authentic spirit of this land , these varieties tell a story that resonates with wine lovers seeking authenticity and unique flavors. In today’s market, where consumers increasingly seek freshness, complexity, and sustainability, could Friuli-Venezia Giulia be poised to become Italy’s next great wine destination? #Wine #Turism #Friuli #Mrketing #Terroir #NativeGrapes #Marketing #Identity

The authenticity of a wine is its unique, distinctive and evocative value. It can evoke an origin, a territory or a production method, and it can evoke value and rarity to the consumer. An authentic wine is distinctive and unique, and cannot be counterfeited. There are many factors that make a wine authentic such as respect for specifications, the valorization of a grape variety, respect for a production process. A strong brand also determines whether a wine is authentic through the production of wines that evoke the value of that brand. The authenticity of a wine gives it value and desirability among consumers. https://lnkd.in/dmMSuz2x

Presente e futuro dei vini bianchi toscani in un’intervista a Donatella Cinelli Colombini Present and future of Tuscan white wines in an interview with Donatella Cinelli Colombini #donatellacinellicolombini #toscana #tuscany #tuscanywine #vinibianchi #whitewine #WineMarketing

In recent years, Italian white wines have improved significantly due to advancements in vineyard and winemaking techniques. However, this progress has led to a troubling standardization, with wines from various regions increasingly resembling one another. The abundance of awards—often lacking discernment—has resulted in fewer truly “great” whites emerging, which showcase unique characteristics and depth. In this pursuit of consistency, is greatness being sacrificed? How many producers and judges have genuinely experienced the world’s great white wines? (This last question is mine.) The article offers a broader perspective, but I wanted to highlight this specific aspect.

#Vinitaly 2024 points to the wine new challanges. The new generations do not consume wine. Or if they do, they adopt completely different methods from their parents and grandparents: less at the table and at meals, more on occasions such as an aperitif or mixing wine with other drinks. And, above all, looking for products on the market with less alcohol or alcohol free, less sugar, fewer calories. Without forgetting the other great challenge, that of the health offensive. In Europe, Ireland has already introduced alarmist labels on every alcoholic drink. Health warning on wine, beer and spirits of the type used for years on cigarette packets. The 2023 harvest, heavily influenced by difficult climatic conditions and, in some regions, by the downy mildew fungus stopped at 38.3 million hectoliters (-23.2% compared to to 2022): the lowest production for 76 years now. But there is no shortage of wine, there are almost 50 million hectoliters in stock. The average price of Italian wine still has to recover a lot of ground compared to its competitors. The Made in Italy wine that has conquered the markets, achieving approximately 20 consecutive years of export growth, is very different from the Italian wine of the past. Just think of two sales phenomena of recent years: Prosecco and Supertuscans. So innovation should go on without fear. https://lnkd.in/dnJMeHby

Il caso #Moncaro, nelle #Marche, e la crisi di #CantineEuropa, in #Sicilia, con il tentativo di salvataggio da parte di #ColombaBianca. La #crisi della #cooperazione in #Italia nel mio ultimo articolo su wine-searcher. *It is a hot summer for Italian #wine – and not only because of the high temperatures that are marking the 2024 vintage. Hard times hitting two large cooperatives, Moncaro in the Marche and Cantine Europa in #Sicily, is shaking the sector with repercussions that go far beyond the #cooperatives' respective regions. It is the tip of the iceberg of an ailing sector, starting with its cooperative giants – and it is not a seasonal illness; rather, it is a #structural disease, the cure for which may require unpopular choices. At risk is the commercial #future and international #reputation of two well-known and appreciated Italian white wines: #Verdicchio dei Castelli di Jesi and #Grillo. [...] My latest article on wine-searcher: https://lnkd.in/dWXQQHX6

Curious about the meaning behind wine labels like Bio Suisse, Demeter, IP-Suisse, Vinatura ? 🍇 Discover what these certifications signify for your favorite Swiss wines! From sustainability to biodynamic practices, each label highlights different approaches to responsible winemaking. Find out how these certifications can guide you toward more eco-friendly and ethical wine choices. 🍷 #swisswine #winelovers #sustainablewine #sustainable

MAY 5 IS OYSTER DAY AROUND THE WORLD The online edition of the Italian magazine, Italia A Tavola https://lnkd.in/gq7WGA6J  just published that May 5th is World Oyster’s Day. It is somewhat controversial because there is an old saying among old-school chefs like me that we should not consume oysters during the months that do not contain the letter “R.” After all, oysters reproduce during those months. The natural milky-like substance in females changes the taste of specific species of these bivalves because they are hermaphroditic (they produce both sperm and eggs). But we leave this up to the food scientists to decide. I am more interested in an open discussion about what wines could be paired with oysters besides the traditional Brut/ Dry Champagne or, for me, better yet, a Muscadet—Melon de Bourgogne grape, grown in the area around the port city of Nantes. Lately, however, I have experimented with preparing and pairing cold seafood, especially oysters, with Dry Gewürztraminer, Grüner Veltliner, and Viognier. The Dry Gewürztraminer from Gundlach Bundschu https://lnkd.in/ghyCKZfJ  paired best, followed by a Hungarian Grüner Veltliner. What do you suggest pairing with oysters? 

Interesting and let's hope for the best! The Collio Consortium in Friuli has proposed the introduction of the specification "Wine from Macerated Grapes" in the Collio DOC specification to identify wines obtained through fermentative maceration for at least 7 days. The ministerial process has begun but there are good prospects for the DOC Collio to have, first in Italy, a regulation for macerated white wines in its specifications. https://lnkd.in/eNC8sWhR

During the last Vinitaly an interesting study was presented on wine consumption in Italy, by generations and by lifestyle. It is very stimulating to see how the moments and circumstances in which wine is drunk are different by age group. For younger people, aged 20 to 34, wine is synonymous with conviviality: in fact, almost 70% consume it in the company of other people. For adults (from 35 to 65 years old) it is both a vehicle for relationships and a presence in daily meals, as 55% love to drink it in company and 55% during meals. The vast majority, around 80%, of elderly people over 65 consume it during meals. All generations, without discrimination, prefer Italian wine (more than 95% of preferences), because for them it represents quality, taste, tradition, identity and sustainability, and the same percentage thinks it can be taught to drink wine with moderation and responsibility. 55% of Italians interviewed say that choosing a good wine excites them. Therefore, a factor of identity, tradition and relationship, which has to do with Italian roots and the Italian way of living everyday life. The complete article, with all the data, on Beverfood: https://lnkd.in/dqAzTGRd?