Ivonne Kinser’s Post

“Gen Z shoppers are contradictory.” “Gen Z shoppers are paradoxical.” Or so say many published reports and studies out there. But what if there’s more to this generation than meets the eye? And what if all their so-called contradictions…aren’t? This summer, #pepviz is excited to share our data & insights into #GenZ, the generation poised to become one of the most valuable growth cohorts in food & beverage. To learn more about Gen Z and how to turn the Gen Z “paradox” into actionable insights and effective shopper programs in partnership with PepsiCo, read the article here: https://bit.ly/pepviz-genz     Bryan Santee Cara Keating Kate Garner Kent Montgomery Ellen Webb Erin Ness Cathey Ryan Sexton Chris Yemma Valeria Rivas Shannon Amundson

Think #GenZ is a walking contradiction? The latest #pepviz article argues this valuable shopper cohort might not be as contradictory as you would think. Check out our perspective on Gen Z and how to turn the Gen Z “paradox” into actionable insights.

Why the GenZ paradox... isn't? Thanks to our partners Ancient LLC, who brought us NoLie Communications and Public Display of Affection (PDA) on board to help launch the latest #pepviz article. This piece dives into the so-called contradictions of #GenZ, revealing they might not be contradictions after all. Give it a read, leave a like, and share your thoughts! Check out the article here: https://bit.ly/pepviz-genz

In Episode 4 of "Recipe to Revenue," Doug Christoph from InterContinental Beverage Capital Inc. emphasizes that functionality is here to stay. Functional foods are revolutionizing the industry, proving it's more than just a passing fad.  Watch the full episode to learn why this evolution is built for the long run - link in the comments! ⬇️ #RecipeToRevenue #FunctionalFoods #BeverageInnovation #HealthTrends #SinuateMedia #Bevnology #IBC #DigitalMarketing #MarketingInsights

Insights in Action - NPD in the beer category The challenge was clear: to help craft a drink that not only tastes great but also stands out in a really competitive market. We reached out to the true enthusiasts—the brand’s regular patrons—with a simple proposition: help us make our drinks even better. We recruited a rapid response panel and organised casual but structured tasting sessions, where their candid feedback was welcomed. It was a gathering of minds and palates, where each comment was a step towards excellence. Their cumulative insights were invaluable, shaping the recipes to not just meet but exceed consumer expectations. This collaborative effort was more than just about refining a product; it was about building a drink that speaks to its audience. The result? A line-up of beverages fine-tuned to perfection, ready to make a splash in the market and drive business success. Together we set the stage for a launch that’s poised to capture attention and satisfy taste buds. 🍻 Now we'll say CHEERS to that 🍻 More thirst-quenching insight stories here ➡ https://lnkd.in/edt8KKNG #drinksinnovation #fmcginsights

Have you ever considered how the colours on your plate influence your appetite? 🔴🟠🟡🟢🔵⚫️ Colour serves as the most crucial sensory signal intrinsic to a product, shaping individuals' expectations about the anticipated taste and flavour of food and beverages. Spoiler alert 🚨: consider McDonald's, Burger King and KFC’s colours. Red and yellow are famously associated with fast food. The colour red doesn’t just thrill and excite, it is even associated with sweeter flavours. Blue on the other hand has reportedly led to people losing their appetite! These crucial considerations are insightful for chefs, marketers and health professionals alike. Understanding the role of colour in culinary experiences not only enhances the appeal of meals but also opens up new avenues for innovative food presentation and marketing strategies. Gruhas Gusto is looking to work with courageous entrepreneurs who aren’t just limited to the construction of food, but the science that goes behind it. If you’re looking to scale your business and manifest your vision, apply now 👉 https://bit.ly/gruhasgusto #scalewithspeed #foodtech #colourpsychology #food #foodandbeverage #foodsustainability #innovation

Are you on the pickle hype? It’s a big dill. ⁠ ⁠ WGSN identified pickle as a flavour to watch in 2015. By 2019, innovators tested pickle-flavoured packaged snacks, and awareness of its health properties grew. During the 2020 lockdowns, culinary creativity and concern about immunity added to pickle’s power.⁠ ⁠ From pizzas and crisps to beer and cocktails, polarising pickle has inspired loyal fans and social media challenges, propelling the flavour into the mainstream.⁠ ⁠ Explore our trend confirmation to see how WGSN has been tracking the power of pickle since 2015, and discover what’s next for this trend: https://lnkd.in/dBjKG5tM

Venture beyond the ordinary as you explore the vast world of cheese, a tapestry of diverse flavors and innovations gracing supermarket aisles. At #Ognar, dedicated minds continuously redefine the cheese experience, introducing fresh tastes and cutting-edge concepts. Whether elevating traditional favorites or unveiling liquid seasoning, we're here to transform every cheese into a genuine flavor sensation. Immerse yourself in a realm where technological precision meets color stability, shelf life, and flavor consistency. #cheeseflavors #ognar hashtag#foodsolutions hashtag#foodandbeverage hashtag#foodmanufacturing hashtag#businesssolutions hashtag#foodtech

Investing in Beverages! I talk to Noah Friedman at TopShelf Ventures on what they are investing in... Join us in this insightful exploration of emerging beverage categories, including THC and psychedelics! Discover the evolving trends in the beverage market, consumer behaviors, and how post-COVID drinking habits are transforming social experiences. Dive into the future of beverages that promise unique sensations! #BeverageTrends #THCdrinks #PsychedelicBeverages #ConsumerBehavior #PostCOVIDTrends #SocialDrinking #HempMarket #BeverageInnovation #TrendyDrinks #AlcoholAlternatives

Investing in Beverages! I talk to Noah Friedman at TopShelf Ventures on what they are investing in... Join us in this insightful exploration of emerging beverage categories, including THC and psychedelics! Discover the evolving trends in the beverage market, consumer behaviors, and how post-COVID drinking habits are transforming social experiences. Dive into the future of beverages that promise unique sensations! #BeverageTrends #THCdrinks #PsychedelicBeverages #ConsumerBehavior #PostCOVIDTrends #SocialDrinking #HempMarket #BeverageInnovation #TrendyDrinks #AlcoholAlternatives