Sitting courtside watching Dr. Ingrid Murra build Two Front has been one of the most inspiring things I've ever witnessed for three key reasons. 1. She. Does. Not. Stop. Grit (n) defined as "courage and resolve" simply doesn't do justice to the 24/7, 365 nature of 'hardcare obsession' Ingrid brings to her business. She IS Two Front, and every 5-star patient rating, 'You've been paid' email sent to dentists multiple times per day, and touchpoint you see online is nothing less than years of blood, sweat, and tears poured into cracking a business model that will one day be featured in no less than HBR, Forbes, WSJ, and the like. 2. Fierce Positivity Things get DIRE when you're building a business. I've seen it firsthand. Breaking point? How about breaking POINTS. And not just once in a while, but sometimes weekly during a tough season. Despite these challenging moments, Ingrid has a superhero-like ability to wake up spry, positive, and ready to shine brighter than the sun pretty much every day. If she's struggling, she surrounds herself with coaches, mentors, and friends who lift her up. There's no such thing as perfection, but there is such thing as finding your formula; Ingrid has cracked her formula for getting back up and dusting herself off when the universe doesn't turn lemons into lemonade; she also knows that's her responsibility and owns it. 3. Deep Caring For Her Team For Ingrid, her team is family. Full stop. This doesn't mean there isn't conflict - because of course there is - startup is war - but nothing is transactional and it makes a world of difference. It's easy to be cold and callus when you're in battle mode, but when a challenge emerges that she needs support with, she pulls in her coaches and advisors so she can navigate with love. We've seen centuries of businessmen who have written books, espoused 'how it's done' and provided examples to the world about the 'right' way to do things. But it's a new time with new rules and Ingrid is writing her own book. Maybe one day she'll put it down in ink and share it with us, so we can all learn how she did the impossible.
Feeling insanely grateful this Friday. Nine years ago I was an orthodontic resident in my tiny apartment in Boston who couldn’t sleep for 6 months (and I normally sleep like a bear) when I realized our industry was broken from every angle. I saw how much orthodontists and dentists were hurting when it came to offering this service that I spent my entire life working to be great at, so that I could help people be their best selves. I saw that if we kept practicing the way dentists and orthodontists currently practice, we were never going to be happy—I was really understanding the reason why we have the highest suicide rate of any profession—and we were never going to make our patients happy. I had no background in business. It took a lot of painful moments to get here — and nine years later I’m pinching myself seeing that I have the most epic team with the most aligned values who are hungry to serve and improve the lives of our dentists, orthodontists and patients. In a nutshell—our team cares. We care about fixing problems and creating a better world for the dental industry and ultimately making everyone happier. I had to take this screenshot this morning as we celebrated everyone’s wins for the week. Grateful 🫶 Mike Margolis Valerie Dangler Kherri Jean Kylie Davis Tanner Hamblin
Ingrid Murra is a true embodiment of dedication, positivity, and care in business leadership. Truly remarkable! 💼 Isidor Pollak
Wow! Amazing!
Founder and CEO @ Two Front We're hiring!
5mo❤️❤️❤️