Founder & Director | Placing World-Class Sales & Marketing Professionals Across the US & UK 🇺🇸🇬🇧
It's 2024. Is your brand socially responsible? Consumers want brands to be socially responsible — in fact, 45% of people think that brands need to do more to advocate for social justice issues. Those brands that do fight social issues have a far easier time connecting with their prospects and customers too (especially with Millenials & Gen Z folks). Just some of the brands that have nailed it include: Stand4 Socks - With each pair you buy, they donate a specially made pair of thick, durable socks to the homeless. kate spade new york - Doing a lot for women's mental health. Pledging millions towards global women’s empowerment and mental health resources. Ben & Jerry's - As early as 1987, they developed social justice-themed ice cream flavors to lobby for change and raise money for global warming, LGBTQ+ rights, and criminal injustice—to name just a few causes. Mable - For every toothbrush Mable sells, the company donates a toothbrush to a child in the U.S. and teaches schools about personal hygiene and sustainability. Birdy Grey - The company makes it easy for customers to mail their dresses back to be donated to The Princess Project which provides free prom dresses to high school students who otherwise couldn’t afford them. It's incredible to see, and I'm personally more likely to buy products from a brand that is socially responsible and bettering our world. What are some other brands bringing good to the world? 🌎 #brands #retail #sociallyresponsible
