Jacqueline Clark’s Post

Programmatic advertising allows for decisioned media, which can take the most premium canvas for advertising - a TV ad slot - and enhance the viewer's experience using data. Learn more about programmatic connected TV (CTV) from The Trade Desk's Verna De Jesus: https://bit.ly/48iOTJx #TheTradeDeskEdge

Programmatic advertising allows for decisioned media, which can take the most premium canvas for advertising - a TV ad slot - and enhance the viewer's experience using data. Learn more about programmatic connected TV (CTV) from The Trade Desk's Verna De Jesus: https://bit.ly/48iOTJx #TheTradeDeskEdge

Programmatic advertising allows for decisioned media, which can take the most premium canvas for advertising - a TV ad slot - and enhance the viewer's experience using data. Learn more about programmatic connected TV (CTV) from our own Verna De Jesus: https://bit.ly/48iOTJx #TheTradeDeskEdge

Join Integral Ad Science and Publica by IAS CRO Cameron Miille at #AWNY24 for a fireside chat with Joe Melaragno (Samsung Ads) to learn about the role of real-time, automated technology in TV advertising, the benefits programmatic brings to both advertisers and publishers, and its contribution to the overall growth of the CTV industry. Learn more below.

What is driving the growth of digital video advertising in the United States, and how does Connected TV (CTV) fit into this landscape? How is programmatic advertising evolving in the context of the expanding and diversifying CTV landscape? What role does data and analytics play in shaping CTV advertising strategies, and how does it contribute to higher engagement rates and ROI for advertisers? Read the following article from MarTech Series for more info: https://lnkd.in/e3hbm-BY

A quick guide as to why Supply Chain Optimization via Programmatic Direct Deal is "fake direct" and the real SPO solution is cutting out the SSP tech stack and creating a direct connection between the buyer and the publisher.

🇩🇪 With 51% of European stakeholders considering CTV advertising brand safe, and up to 69% in the UK, confidence in CTV far outpaces linear TV and out-of-home advertising. 👉https://bit.ly/45blVue Dive into our latest report, co-created with Google Ad Manager, to discover what is driving this trust and how you can leverage it. #CTVadvertising #BrandSafety

Discover why open programmatic and CTV may not mix. Philip Inghelbrecht's insights on Association of National Advertisers highlight the challenges and benefits of programmatic advertising in the connected TV space. Read how true direct technology relationships can solve inefficiencies, brand safety, and cost issues better than traditional programmatic methods. Dive deeper into the future of CTV advertising on ANA. https://lnkd.in/g8EpA9x2 #AdTech #CTV #ConnectedTV #ConvergentTV #ProgrammaticAdvertising #DigitalAdvertising

By 2027, total ad-spend on programmatic advertising in Connected TV is slated to cross $50 billion. That's HUGE!!! Connected TV aka "CTV" are those televisions which are connected to the internet. Recently I worked on a problem statement which nudged me to learn more about the nuances of how ad exchanges work and enable programmatic advertising in CTV space. Have attached Product Strategy for "Building an Ad Exchange for CTV Domain" Product Cases: https://lnkd.in/dy-NjcjA #productmanagement #rai

Targeted CTV Ads Targeted CTV advertising combines traditional TV formats with the data-driven capabilities of digital advertising. In this article, we’ll explain what CTV advertising is, give examples #ott #ctv #streamingtv https://lnkd.in/gsmhZxDS