Engage for Good is a key pillar of JLR’s sustainability strategy, encompassing our commitment to supporting vulnerable people, reducing inequalities and helping the communities in which we operate to prosper. For decades, Defender’s embrace the impossible capabilities have been a symbol of this strategy, supporting humanitarian projects and charities around the world. And this year, we were delighted that Defender supported a new pilot Volunteer Scheme by Glastonbury Festival organisers, as Official Vehicle Partner to the famous festival. The new initiative is dedicated to those facing social, cultural and financial barriers, and gave members of ten different charities and community organisations the chance to gain valuable work experience and training opportunities. This year, volunteers undertook vital roles, including catering and stewarding, with some working towards professional qualifications in food hygiene and outdoor work. To show our support for these amazing volunteers, a fleet of plug-in electric hybrid Defender 110s were on hand to give them much needed respite when travelling to, from and around the 900-acre site and their campsites. Find our more: https://lnkd.in/e_aev46R #EngageforGood
What an incredible initiative! Kudos to all the volunteers and the team behind this meaningful project!
JLR, when will you show Jaguar again? Presently it’s all and only about Land and Range Rover. Do you really care about the prestigious Jaguar brand?
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It's inspiring to see JLR leveraging the Defender's legacy to drive social impact through innovative initiatives like the Glastonbury Volunteer Scheme. Integrating sustainability with community support not only enhances corporate responsibility but also empowers individuals with practical skills and opportunities. This holistic approach can serve as a model for other organizations aiming to make a tangible difference in society. Kudos to JLR for setting a commendable example! #CommunityEmpowerment #SustainableImpact