Jaime Nash’s Post

for 3 years Google has been repeatedly telling the IAB and its partners to get ready to be poked in the eye, they have been discussing the details of the eye poke in endless rounds of reviews with each other and apart. They have been simulating the post-poke impact and speculated to nausium what post-poke life will look like... Now, that the finger is already pointing and the arm is actually moving towards the eye, the IAB and AdTech screaming in fear... As painful as this change may seem, and as much as I resent the fact that the big platforms gain more power and control, that 3rd eye that google is about to poke is bad for me, as a consumer, it is an eye that AdTech should not have. The IAB would be better off contemplating solutions of their own that protect my privacy online instead of whining about the inevitability of being prevented from exploiting it. https://lnkd.in/gEdk-mSX

IAB tech lab analysis of the privacy sandbox, simply put says its not working. My favourite part is how it's designed to increase bidding against same users to drive the price up, whilst has no or limited accountability against publishers. Cookies were the scapegoat of this privacy crusade because their removal presents an opportunity to increase revenues from the big tech, and not because it protects the consumer. Quote: "The Privacy Sandbox also makes it more difficult for buyers not to bid against themselves because PAAPI generates bids for every eligible interest group. Meanwhile, the exec said, the Privacy Sandbox effectively disintermediates supply-side platforms because the ad exchange and ad server are built into the browser. And since there’s not a contract between Chrome and different parties in the supply chain as there typically would be between ad tech partners, “if Chrome ships a bug,” the exec said, publishers have little recourse. They can’t fire their tech partner, since they never had a choice to begin with."

The optimist in me hopes developments in the Privacy Sandbox can be made in order to both preserve privacy and RTB practices. The realist in me urges advertisers to not bank on the Privacy Sandbox as a one stop solution for it all. Diversifying and testing a suite of solutions will leave them better equipped in the increasingly cookieless world. https://lnkd.in/efV3gS9v #advertising #privacysandbox #dsp

Google’s Privacy Sandbox partners have reported lower ad prices for publishers and increased market share for Google itself. This development raises concerns about the fairness and transparency of the new ecosystem. The promise of a balanced, privacy-focused advertising model seems to be compromised, as the benefits appear skewed towards Google, potentially at the expense of publishers and advertisers. What are your thoughts? #PrivacySandbox #DigitalMarketing #AdTech

The Privacy Sandbox, Google's replacement for third-party cookies, is designed to solidify Google’s monopoly over the Web…and online advertising. Advertisers will have even less control over ad pricing and performance once this new system is implemented. But you don't need to depend on Google's monopoly to reach users. Brave Ads lets you run high-performing, targeted campaigns and provides actionable insights while still protecting user privacy. Read our coverage of Privacy Sandbox to learn how Brave Ads are becoming a viable alternative to Google Ads : https://lnkd.in/e58uZJVu #advertising #onlineadvertising #adtech

“Meanwhile, the exec said, the Privacy Sandbox effectively disintermediates supply-side platforms because the ad exchange and ad server are built into the browser. And since there’s not a contract between Chrome and different parties in the supply chain as there typically would be between ad tech partners, “if Chrome ships a bug,” the exec said, publishers have little recourse. They can’t fire their tech partner, since they never had a choice to begin with.” So no other SSPs work in Chrome because this breaks header bidding. This is fundamentally different than the removal of cookies in Safari and Mozilla: those companies aren’t trying to sell ads inside their browser against competing SSPs, they’re just trying to protect consumers identity. This, however, sounds a hell of a lot like monopoly, especially if the ruling from the Search trial continues the precedent that defaults matter. https://lnkd.in/e_zpi2Ak

Google's Privacy Sandbox feels more like a sand pit, after early testers say it's not ready to take over post-cookie, programmatic advertising. Analysis after analysis puts Google in a bad spot with its bold plan to remake digital advertising. Google says to give it time, the results will change once it's fully operational. “That’s another thing that I see as being a little bit frustrating,” Criteo Todd Parsons said, “which is, well, this isn’t a functioning market yet, so how could you possibly predict the performance of it.” Well, partners have tested it and found reasons for concern, even though they mostly say the sandbox can be fixed. MiQ, NextRoll, Index Exchange, and others gave their feedback, ranging from some positives about measurement, to negatives about Google's market share and publisher revenue in Privacy Sandbox. NextRoll even found a security hole that Google is working to patch. #Google #programmatic #cookies #cookieless #adtech #PrivacySandbox https://lnkd.in/eJjkJZf2

Seb Joseph collates the unfiltered views of Ad execs in Digiday on the long-awaited "death" of the cookie. Time is up - it has officially begun. 🍪🚫 For years now the industry has been talking on the upcoming removal of cookies and, as of today, Google's Privacy Sandbox project kicked off the turning off of cookies for about 30 million Chrome users. Instead of traditional cookies, Google Chrome browser is adopting new tools, categorising users into "Ad Topics" without revealing personal identities. 🌐🔒 Will this be a positive change for the industry? Find out what our clients multilocal, esbconnect, Preciso, Brand Metrics and GumGum think and let us know your thoughts below... https://lnkd.in/e-5ePfmG #Google #PrivacySandbox #InternetPrivacy #Cookies #TechNews

#BREAKING: Google is backtracking on its plan to remove third-party #cookies in its #Chrome browser, after its long-standing effort to phase out the cookies that were created to track users online. According to Jeff Green, CEO, The Trade Desk, the move shows that Google has finally acknowledged what the advertising industry has been saying for years. The move also reflects the company's reliance on advertising revenue, according to Nathan Petralia, former managing director of Merkle Hong Kong. However, it remains crucial for brands to explore ways to reduce their reliance on cookies and to prepare for future, explained Jan Harling, CEO of Virtus Asia Consulting. Ultimately, the Privacy Sandbox is still moving forward, and, bottom line is that it means massive changes to audience data, media buying, and measurement in Chrome, Drew Stein, CEO and founder, Audigent explained. #digitaladvertising #adtech

The announcement of Google's Privacy Sandbox marks a critical turn in digital advertising towards a more privacy-sensitive approach while giving priority to ad effectiveness. IAB Tech Lab raised concerns, but this innovation invites the industry to grow in the balancing of targeted advertising with privacy for the users. It's an example of the collaborative evolution toward a future that stands more transparent and privacy-focused. #adtech #advertising #cookies #cookieless #GMP #privacy https://lnkd.in/gqKacjri