Jarrod Ferguson’s Post

The term “B2B Marketing Attribution” is being thrown around like confetti 🎊 — but what does it actually mean? Our new guide helps you demystify this somewhat overwhelming concept, and gives you practical tips & pointers on how to put it to use, which KPIs to measure, and common potholes to avoid — so you can start measuring and strategizing with ease. Let’s back up your decision making with B2B Marketing Attribution done right. https://hubs.la/Q02Rtp8g0

Here's the beauty of a well-orchestrated B2B marketing effort: by creating a seamless buyer experience with consistent messaging, you can build trust with potential customers, even before they've identified a specific solution or vendor. This ultimately translates to a stronger brand, a more qualified sales pipeline, and a better return on your marketing investment. It's a complex dance, but by breaking down silos and working together, B2B marketers can create a winning formula for success. Learn more in our latest Fast Takes at https://hubs.ly/Q02H4QGx0 #Marketri #Echoverse #B2BMarketing

Expel CMO Seema Kumar shares pointers on what drives effective marketing plans, and the trends and challenges that will dominate B2B marketing in 2024. Read the Q&A with MarTech Series. https://okt.to/HXPrJw

We asked marketing leaders from around the world about the biggest challenges businesses face when organizing successful B2B marketing events. The answer? Measuring ROI — and here’s why: It’s difficult to attribute conversions and sales directly to specific events, and traditional metrics like attendance or registration numbers often fail to capture the full impact. As we gather insights to predict trends for 2025, here’s a sneak peek at the future challenges and solutions. ➡️ https://lnkd.in/gngqPVzk #B2BNetworking #EventMarketing #KnowledgeSharing #OrtusClub

Busting the Myths Around B2B Marketing!   Many misconceptions around B2B marketing strategies prevail, confusing marketers and hindering growth. However, the truth is that B2B marketing is neither overly technical nor devoid of creativity.    There is ample scope for building emotional connections through storytelling. Marketing and advertising also differ fundamentally in their strategic approaches.    To leverage B2B marketing to its full potential, it's time to clear the air around these myths.     Want to unlock the true power of B2B marketing? Follow us for more insights that will help you develop result-driven marketing strategies by overcoming common pitfalls.   Click here to read the in depth article where we bust 6 misconceptions in B2B marketing world. https://bit.ly/4aTLUZw   #b2bmarketing #misconceptions #marketingstrategies

How do you value the Angels' Share (the whisky that evaporates during the process of maturation)? This was the starting point for a fun interview whose main focus is on the idea of defining the Operating Manual for the six different approaches to Marketing. Thank you to Jon Busby and the Twogether team for an entertaining discussion!

Sagefrog Marketing Group, LLC's #B2B Marketing Mix Survey is closing soon! Have you shared your insights yet? Don’t miss out on contributing to Sagefrog’s 18th Annual B2B Marketing Mix Report on the current and future landscape of B2B marketing. Your expertise will help us understand: ✅ Key areas of marketing spend ✅ Most effective channels ✅ Innovative tactics and tools Complete the survey for a chance at $100! Get started: https://lnkd.in/gVDqFsaB #MarketingSurvey #B2BMarketing #MarketingTrends

Marketing leaders shared their biggest B2B event challenge: Measuring ROI. Explore why traditional metrics fall short and get a sneak peek into 2025 trends!

What’s next for B2B marketing? It’s the question on the minds of leaders everywhere as they review plans and goals for 2024. 🔮 No one can foresee the future, but we can make some pretty educated guesses based on trends and undercurrents. 📈 Check out our 7 B2B marketing predictions for 2024 via LinkedIn Collective. ⬇️ https://lnkd.in/gXRXR28q 

Venturing into the B2B marketing landscape means navigating a dynamic ecosystem that demands foresight and insightful tactics.