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NaviLens - Empowering the visually impaired

🚀 Big News from NaviLens! 🚀 I'm excited to share a groundbreaking development in our mission to make the world more accessible for everyone. In a landmark partnership with Kellanova, including the Kellogg's and Pringles brands, NaviLens is proud to introduce an innovative feature in our accessible labeling initiative, now available across Europe. 🌈 Revolutionizing Accessible Labeling Our latest innovation allows consumers to use augmented reality to easily identify if products contain allergens or meet specific dietary needs such as vegan, vegetarian, Halal, and Kosher requirements. This advancement is not just an enhancement of our technology; it's a leap towards inclusivity, offering a more efficient and user-friendly shopping experience for everyone, especially individuals with vision impairments. ✨ Why This is a Game Changer Accessibility means ensuring that every individual has the opportunity to access, understand, and make informed choices. With millions in Europe dealing with food allergies and many more adhering to specific dietary preferences, this new feature represents a significant stride toward making inclusivity a reality in daily shopping experiences. 📱 Simplifying the Shopping Experience To access this feature, users simply need to download the free NaviLens Go app and point their mobile device towards the product shelf. Without needing to scan each product individually, detailed information about allergens and dietary suitability is displayed through an augmented reality interface, streamlining the process and making it more accessible than ever. 🌍 Driving Towards a More Inclusive Future At NaviLens, we envision a world where accessibility barriers are dismantled, allowing everyone to navigate life with greater ease and confidence. This partnership and innovation are significant steps forward in our journey towards building a more inclusive society. Celebrate this milestone with us and stay tuned for more innovative solutions as we continue to explore new ways to make the world a better place for everyone. #NaviLens #Accessibility #Innovation #InclusiveDesign #AugmentedReality #AccessibleLabeling #Partnership #MakingADifference Thanks Pete Matthews and Steve Wardle and the entire Kellanova team for making this happens. 😊

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This image shows a person's hand holding a smartphone with the NaviLens GO app open, displaying an augmented reality interface. On the screen, the app is filtering products on a shelf for vegan options. You can see a virtual overlay on the phone screen that corresponds with the physical products on the shelf in the background.

The app interface shows rows of cereal boxes from the Kellogg's brand, and each has a label that either confirms "Vegan" with a green check mark in a circle or denies it with a red cross. 

The word "Vegan" is prominently displayed at the top of the interface to indicate the selected filter. The physical shelf in the background is blurry, indicating the focus is on the digital information being displayed by the app. At the bottom of the phone screen, there's a navigation bar with the NaviLens logo and an indication that the augmented reality (AR) feature is being used.
Craig Butler

Senior Category Manager | Marketing Procurement | Europe | MMBA Marketing | Advisory Board Member | Transformation | Change Management | Consultant | Coach | Business Partner | Event Speaker

5mo

Amazing work Javier Pita and well done to you and all the teams involved!

Emma Johnson

Building world class Product & UCD teams 🚀 - Product & UCD Squad Lead 💻📱@Digital Gurus, Co-Organiser of Digital North tech meet-up 🍕🍻

5mo

Wow this sounds amazing! You're opening up the food and beverage world to so many people who have been waiting for this! Inclusivity and Accessibility at it's finest! 🌟 Congratulations Javier Pita Steve Wardle Kellanova 👏🏼

Pete Matthews

Senior Director, Brand Design & Operations at Kellanova

5mo

Incredible work Javier – so happy to see the launch of this life-changing feature

Seth Meyer

Cannabis Packaging Sales Focus on your brand, I will focus on your packaging.

5mo

Fantastic advancement! Your team is showing by doing.

Jim Downham

CEO at PAC Global | Driving Sustainable Business Growth

5mo

Congrats Javier Pita NaviLens Pete Matthews Steve Wardle Kellanova for their brilliant leadership to never leave anyone behind.

Andrés Romero

Startups & Legal 👉 Newco & Technetium | 📖 👉 Quiero ser un Salmón

5mo

Espectacular Javi! Congrats!

Amaury Marchandise

CEO | Entrepreneur | Global Commercial Director | International Business Developer

5mo

Love it !

Jose Luis Munuera-Alemán

Professor of Marketing at University of Murcia

5mo

Brilliant and #disruptive #innovation, congratulations Javier Pita !

Fernando Marqués Ley

Transformation leader. Aligning people, business and technology. New Ways of Working for Growth. Digital Transformation / DATA / Exponential Technology at Singularity University

5mo

Great work Javier Pita and team!! Congrats!!

Enhorabuena Javier¡

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