A future without coffee-related deforestation, where truly responsible sourcing means positive change for farmers instead of exclusion. That’s the #FoodFuture we see for coffee! We were proud to take part in the annual FoodDrinkEurope Ideas Fest in Brussels, where we had the chance to share how we see the future of sustainable coffee at JDE Peet’s with European policymakers and members of the European policymaking community interested in a more sustainable food chain. Thanks to everyone who participated in our workshop, joined the talk by our VP Sustainability Laurent Alexandre Sagarra, and enjoyed our coffees and teas throughout the day! #JDEPeetsCommonGrounds #EU #JDEPeetsPlanet
Great to have you with us!
Love to see this and see the emphasis on the future of sustainability coffee across JDE! ☕