JDE Peet's’ Post

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On the ground in the South of Minas region, Brazil, we have been rolling out a groundbreaking initiative in partnership with coffee exporter Comexim Ltda and a local university. This project is aimed at enhancing the well-being of coffee farmers and collaborating to adopt more sustainable practices and promote reforestation. Hear from some of the people involved in this short video, and find the full video on our YouTube channel: https://lnkd.in/euWhdrcz About the project: 600 farmers, including 200 women and 121 young farmers benefit from the project and take part in activities such as:  🔹 Training farmers on water conservation, sustainable agricultural practices, and safe use of agrochemicals 🔹 Installing biodigesters for sewage treatment, benefiting 100 households 🔹 Promoting reforestation by distributing and planting 4,000 native tree seedlings 🔹 Conducting water quality analysis and environmental education with local youth and schools The expected outcomes: ☑️ Improved sanitation and environmental practices in farming communities ☑️ Enhanced agricultural productivity and sustainability ☑️ Greater community involvement and awareness in environmental conservation #JDEPeetsPlanet #JDEPeetsCommonGrounds #Coffee

Stéphanie Taupin

Co-fondatrice Les Eclaireurs du Voyage 🦜 leseclaireursduvoyage.fr

6d

Thanks for sharing.

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Rodrigo Vasconcelos Silva

Gerente Comercial/Gerente Vendas/Executivo comercial/ Executivo de Vendas

2w

Lindo trabalho, me sinto muito orgulhoso de fazer parte da Cia. Se possível quero muito conhecer o projeto de perto. Bruno Ribeiro

Eliana Mira

Engenheira de Alimentos | Certificações - Comexim Ltda | MBA Gestão de Projetos e Metodologias Ágeis e Engenharia de Segurança do Trabalho| Green Belt Six Sigma | Pós empresário júnior- Conalim | Cursando MBA Agronegócio

2w

🚀👏🏻👏🏻

Raquel C.

Communications Manager na JACOBS DOUWE EGBERTS (JDE)

2w

Happy to see JDE Peet's efforts in one of the world's most important coffee origins! Congratulations to Bruno Ribeiro and the team!

Ladan Labbafi

Marketing vs. Branding

2w

🤘🏾

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