I found this post particularly enlightening. We are in the era of #AI, where technology often becomes the ultimate goal for many products and businesses. However, technology should be a vehicle, not the destination. Sometimes, fascination with technology leads to designing high-tech products that fail to serve their intended purpose. The Concorde is a prime example of this—a technological marvel in its time, yet commercially unsuccessful. It serves as a crucial lesson for anyone developing a digital product. #productdevelopment
In the lifespan of modern technology, there are instances where highly technical products achieve their design objectives yet fail commercially. A notable example is the Concorde, a supersonic aircraft developed in the 1960s and 70s. Despite being a technological marvel of its time, it was not a commercial success. If you’re unfamiliar with the Concorde, explore our work to see how technological advancements can overshadow other crucial aspects of a product, leading to its failure. Do you know more examples like Concorde, share it with us. British Airways - Airbus Aircraft - Airbus -
