Jessica Lohmann Ⓥ’s Post

Is it only my feed or have many feeds on linked in become filled with these bizarre suggested posts that all appear to be spammy ways to grab attention and sell sketchy products or services?  Has there been a shift from promoted where companies pay to advertise to even cheaper forms where people pay to pretend not to advertise while really just advertising.   What exactly has happened to content from each other about our business, careers and strategies?   

If a campaign is performing terribly or really well: My first inclination is not to wallow or celebrate. The first thing I do is investigate. Some examples of what I've found: 1. Things are going terrible - Is there a technical issue? - Is tracking working? - Is the form working? - Is my targeting okay? - Are the links from the ads working? I've experienced all of these before. This helps you catch any issues early on. 2. Things are going too well compared to benchmark - Is there a technical issue? - Am I pointing to the right offer? - Are my exclusions set correctly? - Did I accidentally assign too much budget? This reassures you that it's something worth celebrating. As a marketer, your top skill is to read the signals. Then know where to look for the answers. When it comes to putting someone else's money on the line: cautious optimism wins.

Facebook Banners Now at first glance as as an Estate Agent you wouldn't think they're very important, but hundreds of people depending upon how active you are as an Estate Agent on social media. And if when you have your video ads going out you'll have thousands or even tens thousand of people coming to have a look at you! 😃 And your social media pages are what 9 times out of 10 will help people to decide whether you're an estate agent worth working with or not. Now if you happen to be a corporate estate agent, whatever you put there is most likely going to be branded company colours and so on. ✨But as an independent estate agent, this is where your biggest advantage is ~ your person-to-person communication and you can show your one-to-one communication and service, so you really want a Facebook banner that shows you and your team. This is so that people can get to know you and choose you even before they call you out for the valuation. Here's how Dan put together a quick powerful banner for our Case Study Jules from Banfield Estate Agents in Crowborough. 🙂 It didn't cost her a penny 😃

To fit in or stand out? Matshona Dhliwayo says “The world accommodates you for fitting in, but only rewards you for standing out.” And your reward is straightforward. More attention. More visibility. People will remember you for you. They will appreciate the value you provide. They will talk about you to other people (more visibility). I was scrolling through the ads library a few days ago and I noticed that most ad copies were mundane, cookie-cutter copies with no original stories. Sure they were perfect in every way an ad copy must be perfect. But if I exchanged the ad copies of 2 different brands, they would still make sense. When 10 different competitors say the same thing as you, you will never stand out in the crowd. Here's what you should focus on instead: 🎯 Why you? Talk about why you should be the "Chosen One". Promote your USP. 🎯 The kind of benefits your customers got because they chose you. 🎯 Testimonials Try this and let me know the results. 

🚨 It's been a busy month balancing work, life, and this marketing journey - meaning I’ve had to take a little step back recently. 🚨 However, at the beginning of the month I had a call with a good friend of mine from back home. Freddy is a very talented jeweller who creates amazing pieces and uses Instagram to sell his work on the page Ring60000. 💍 So, I got in touch with him to let him know the path I am currently pursuing with digital marketing. Despite the 9 hour time difference, we have managed to have some productive chats over the month which have led to a few exciting developments.  Originally, we established his current goals and what could be done to achieve them, in which Freddy mentioned a desire to boost his following and turn this into his full time profession. I shared some of the ideas I had regarding his social media management and how we could reach these goals, and we are now working together to establish his online presence and build up his business. 📈 As Freddy only used Instagram (and very well!), I told him about the power of Meta suite and that creating a Facebook business page would be a great next step. ‼️ Now, we are looking to build up this newly created Facebook page, taking the actions necessary to eventually boost some posts and plan an ad campaign ‼️ 💎 This is a long process in which we are both new, and both learning as we go. However, I relish the opportunity to put my learning into practise as well as helping a good friend. A win-win for me that will take a lot of work and patience, but the positives of this experience cannot be understated if I put the effort in. 💎 🤔 Working with Freddy also provides someone to hold me accountable on this, which I know is very beneficial for motivation and quality. So, it’s extremely exciting to be working with someone I know very well in an opportunity that can see us both grow!!  #JewelleryIndustry #SocialMediaStrategy #MetaMarketing✨

Understanding Marketing Concepts through Social Scenarios 🎭 1. You see a gorgeous girl at the party. You go up to her and say, "I am very rich. Marry me!" - That's direct marketing. 📩 2. You're at the party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and, pointing at you, says, "He's very rich. Marry him!" - That's advertising. 📢 3. You see a gorgeous girl at a party. You go up to her and gather her telephone number. The next day, you call and say, "Hi, I'm very rich. Marry me!" - That's telemarketing. 📞 4. You're at a party and see a gorgeous girl. You get up, straighten your tie, walk up to her, pour her a drink, open the car door for her, pick up her bag after she drops it, offer her a ride, and then say, "By the way, I'm rich. Will you marry me?" - That's public relations. 👭👬 5. You're at a party and see a gorgeous girl. She walks up to you and says, "You are very rich! Can you marry me?" - That's brand recognition. 🏷️ 6. You see a gorgeous girl at a party. You go up to her and say, "I'm very rich. Marry me!" She gives you a nice hard slap on your face. - That's customer feedback. 📞👫 7. You see a gorgeous girl at a party. You go up to her and say, "I'm very rich. Marry me!" She introduces you to her husband. - That's a demand and supply gap. 📈⛓️ 8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person comes and tells her, "I'm very rich. Will you marry me?" and she goes with him. - That's competition eating into your market share. 👨🍳👩🍳 9. You see a gorgeous girl at a party. You go up to her and before you can say, "I'm rich. Marry me!" Your wife arrives. - That's a restriction for entering new markets. 🚫 #marketing #strategicgrowth #digitalmarketingagency

Does your luggage match? Imagine someone finds you on LinkedIn, and likes what they see. They might check out your website or read an article. You could well pop up in their Facebook feed later that week. Will they know it's you? Are you using the same profile photo everywhere? Are you using the same fonts and colours wherever you show up? Are you using the same words and phrases when you talk about who you help and how you help them. If you're not, you're missing out. Because if someone sees you in one place, and likes what they see, make it easy for them to recognise you when you pop up somewhere else. If you don't, they might just scroll on by... Check out your social profiles, website and content now to see how consistent your online presence is. And let me know what you discover (no judgement, just helpful awareness 🙂) ***** 👋 I’m Kaye, and I make marketing feel more human   💡 Discover how to do marketing your way, and bring more dream clients into your world   💃 Do more happy dancing   🤔 Curious about my work? Pop me a message to book a virtual cuppa.

The analogy that gets me every time is... Dating and marketing I'm sure you've heard it before But here are some scenarios I believe the analogy fits best I'll let you figure out how it relates to marketing 🙃: Most people won't get married after one date 👰 No-ones ever dated without first sparking a conversation 🗣 They aren't going to talk to you for the reason you want them to if you are terrified of showing any personality (if they are talking to you, it's probably for the money) 🤑 The best relationships are built through trust, trust is built through honesty and transparency 😇 Don't expect your first date to be free 💀 I've got at least another 1000 Might have to write a book on it 🤔 What are the best scenarios you can think of that the analogy fits into? #influencermarketing #marketing #digitalmarketing

Here’s how we HURT ourselves the most Online: ↳ Phool Kumari is sharing tips, hacks, and stories.  ↳ She got 100s of clients with her profile.  ↳ I seem to know all the things too. But why not me? ↳ I have all the knowledge & expertise,  ↳ but she is doing better than me. ↳ Am I not good enough? I’m not exactly sure about you, But it was a common thing with me.  And saying I was hurt would be an understatement. Much later I understood that they are on 10th Step. Whereas I was just on my 1st step. I may have the same knowledge. But they started it all super earlier than me.  ↳ They invested in the process consistently.  ↳ That's when I learnt from their discipline and  ↳ Followed the process religiously. So, don't compare your 1st step with someone's 21st. What step are you on?? Ps. Need help with personal branding or marketing? DM me :))